Driving PDP Performance Through Authenticity at Scale, with Tom Logan, Co-founder & CEO at Cohley

Unpacking the Digital Shelf

English - February 12, 2024 12:00 - 42 minutes - 38.6 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Predictions for 2024 in Ecommerce, with Andrea Leigh, Founder & CEO, Allume Group

Next Episode: 2024: The Year of OMNIGEDDON!, with Chris Perry, Chief Learning Officer at firstmovr

The data is clear - in the age of authenticity, user generated content is a critical component in driving higher conversion rates, satisfaction, and loyalty on product pages and social media channels. Executing it at scale can be the challenge. That’s why we invited Tom Logan, Co-founder & CEO at content generation and testing platform provider Cohley to join the podcast and share some best practices around testing, scaling, and maximizing the sales impact of your user generated content strategy.