![Unpacking the Digital Shelf artwork](https://is3-ssl.mzstatic.com/image/thumb/Podcasts123/v4/dd/bf/4b/ddbf4b8a-3438-db72-44eb-575faade46af/mza_6288346676869437385.jpg/100x100bb.jpg)
The Walmart Marketplace: "Copy & Paste" is a Waste, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes
Unpacking the Digital Shelf
English - January 01, 2024 12:00 - 57 minutes - 52.3 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Walmart.com has become an attractive marketplace channel for brands to consider. The trap that many brands fall into, however, is to simply "copy and paste" their Amazon product content and advertising strategy. But Walmart's platform is different in several fundamental ways, such as how products are ranked in organic search. This podcast is an audio version of a recent DSI webinar featuring Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes sharing their Walmart playbook for success and how your brand can utilize Walmart better in your digital shelf strategy.