2024 Challenges and Opportunities: Insights from CPG Boardrooms, with John Carroll, President Digital Commerce and Analytic Services at Acosta Group

Unpacking the Digital Shelf

English - December 18, 2023 12:00 - 32 minutes - 30.2 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Real-World Examples of How Top Brands are Using AI on the Digital Shelf

Next Episode: The Walmart Marketplace: "Copy & Paste" is a Waste, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia and Tom Spaven, VP of Marketing at Good Wipes

Guest John Carroll, with deep experience in CPG from executive roles at P&G and Coca Cola, and now in his role as President of Digital Commerce and Analytic Services at Acosta Group, has spent decades watching trends, interpreting data and leading the way in consumer innovations and back office processes and planning. He joins the podcast to distill that experience in CPG Boardrooms to give his perspective and advice on planning and executing for incremental growth and controlling costs in the uncertainty of the upcoming year.