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Ecommerce for CEOs, with Dean McElwee, Director of Global Ecommerce Collaboration, Stanley Black & Decker
Unpacking the Digital Shelf
English - September 25, 2023 11:00 - 45 minutes - 41.8 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How’s this for a book review: “A fast, easy read filling in my eCommerce gaps…
IMO, a must-have for all busy CEOs, C-suite Leaders and anyone in the company (i.e. All) wishing to optimize eCommerce opportunities and anticipate potential issues.” Nice review for a great new book, and we had to have that author on. Dean McElwee is the Director of Global Ecommerce Collaboration at Stanley Black & Decker, and brings deep ecomm experience from other global brands such as Kellogg, Nestle, and Coca Cola, and he is the esteemed author of the new Ecommerce for CEOs, a blueprint for how executives must engage in the organizational, process, and technology transformations that must take place to optimize omnichannel performance at the top and bottom line. And a primer for those who look to engage with their C suite leaders from the front lines.