Unlock a Treasure Trove of Data to Measure Amazon DSP Performance, with Kiri Masters, Head of Retail Marketplace Strategy at Acadia

Unpacking the Digital Shelf

English - August 21, 2023 11:00 - 32 minutes - 29.4 MB - ★★★★★ - 63 ratings
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Previous Episode: The Crystal Ball for Retail Media Success is Taking Shape, with Aisha Khan, VP Strategy and Insights at Momentum Commerce

Next Episode: A Guide to Bringing Data to your CFO Conversations on Digital Shelf Investments, with Mark Koster, Digital Shelf Strategist and Ilse Goverts-Van Kesteren, Lead Business Consultant, at Wunderman Thompso

When measuring Amazon DSP performance, if all you are looking at is ROAS, impressions, and views, you are not using the full range of metrics available to understand the impact of your spend across the full range of the consumer buying cycle. Kiri Masters, Head of Retail Marketplace Strategy at Acadia, recently published a report outlining 23 Amazon DSP performance metrics to measure, optimize, and communicate the impact of your campaigns, both on- and off-Amazon. Kiri joined the podcast to give us the highlights.