More efficiency and more growth - the often conflicting pressures of business today seem unrelenting, especially on the digital shelf. Mike Monroe, Managing Director at Deloitte Digital spends countless hours in C Suites and with teams at brands defining the strategies, processes, tech stacks, and experience innovations that lay the foundation for a more profitable future. The ingredients to scale a content supply chain to both continually optimize for performance today while investing in an AI-fueled future of true personalization and operational transformation. And according to Mike, what’s at stake is that your brand will either win big, or lose big. Mike joined the podcast to provide a journey map to that future.