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Interview: The Technology Strategy for a Digitally Resilient Organization, with Professor Gerald Kane, co-author of The Transformation Myth
Unpacking the Digital Shelf
English - December 06, 2021 12:00 - 44 minutes - 40.5 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Business Professor Gerald Kane of Boston University, along with his co-authors, found themselves in the middle of a pandemic conducting deep research through hundreds of interviews with executives that resulted in new scholarship around thriving through disruption. This is part 2 of Peter’s conversation with Professor Kane, focused on the necessary capabilities to thrive, and how the right technology choices can enable those qualities.
Here is the link to Gerald Kane's book: https://www.amazon.com/Transformation-Myth-Organization-Uncertain-Management/dp/0262046067