Manage Your Amazon Business the Same Way Amazon Does, with Andrew Hamada, co-founder and CEO, Reason Automation

Unpacking the Digital Shelf

English - August 02, 2021 11:00 - 37 minutes - 34.1 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Building Scalable, Sustainable Digital-First Omnichannel Brands, with Rich Simpson, Senior Vice President, Customer Development, North America & International at Maesa

Next Episode: Driving Loyalty and Growth through the Post-Purchase Consumer Journey, with David Morin, Sr. Director, Retail + Client Strategy at Narvar

Inside Amazon, vendor managers are renowned for having vast amounts of data at their fingertips to fine tune performance and, famously, drive negotiation with their brand manufacturer partners. Imagine if you could go to those negotiations, or better yet, fine-tune your Amazon business every day with your own set of financial, retail, advertising, and brand data out of Amazon systems. The team of ex-Amazonians at Reason Automation have set out to provide just that. Rob and Peter sat down with Reason’s co-founder and CEO, to talk about what data is critical to managing your business and how they democratize access for any brand looking to win.