Unpacking the Digital Shelf artwork

Deep Dive: Post Pandemic Shopping Reflections and DTC Trends

Unpacking the Digital Shelf

English - October 18, 2021 11:00 - 34 minutes - 31.9 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Develop a Winning Team for the Digital Shelf, with Lauren Livak, Director of the Digital Shelf Institute and Sheri Stoller, Director of Ecommerce at Trilliant Food and Nutrition
Next Episode: Assessing Data and Content Readiness for Your Digital Transformation Journey, with with Lauren Livak, Director of the Digital Shelf Institute and Barbara Jenny-Wilson, Director of Digital Content Programs at Coty

In ecommerce, industry trends are really just the sum total of individual consumer behaviors. Rob and Peter take a look at trends in how  DTC and consumer shopping experiences evolved during the pandemic, and how those shifts impact acquisition, loyalty, and  who decides what your brand is. Plus, the world's cutest puppy is identified.