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Plotting your Journey through the DSI’s Digital Maturity Curve, with Joe Gaudreau, head of the Commerce Strategy Team at Salsify, and Lauren Livak, Director of the Digital Shelf Institute
Unpacking the Digital Shelf
English - September 06, 2021 11:00 - 39 minutes - 36.5 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The journey to winning on the digital shelf can not be made in weeks, or months, but years. To manage expectations, the right outcomes, and your sanity, it is vital to understand where you and your company are on that journey, and what the right next steps are to move along a maturity curve towards operational and performance excellence. Experts from Salsify and the DSI teamed up to articulate a Digital Shelf Maturity Curve, and they presented it in a recent webinar. The content is so foundational to any leader plotting their digital shelf strategy, that we wanted to present it here in podcast format. Here with Peter are Joe Gaudreau, head of the Commerce Strategy Team at Salsify, and Lauren Livak, Director of the Digital Shelf Institute.