Interview: Measuring the Business Impact of Brand in the Digital Age, with Maggie Gross, Head of Strategy for The Studios at Deloitte Digital
Unpacking the Digital Shelf
English - November 22, 2021 12:00 - 31 minutes - 28.4 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As the consumer is increasingly in charge of how, where, and when they discover, research, and buy, the ways in which your brand comes to life for them has shifted and multiplied dramatically. More than ever, brand marketers need to articulate an evolved brand strategy and, to receive the proper investment, prove its worth to the bottom line. Maggie Gross, Head of Strategy for The Studios at Deloitte Digital, armed with tons of category data, has created a new way to measure the value of brand investment and drive the right areas of investment for maximum ROI. It’s called BrandWorth, and Maggie joined Peter to explain it.