Deep Dive: The Future of PIM, with Rob Gonzalez and Peter Crosby

Unpacking the Digital Shelf

English - January 24, 2022 13:35 - 35 minutes - 32.8 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: It’s not about the Fuel, it’s about the Friction, with Professor David Schonthal, co-author of The Human Element: Overcoming the Resistance That Awaits New Ideas

Next Episode: The Top 5 Issues of the Digital Leader Newsletter, with John Rossman, Author of the Bestseller “The Amazon Way” and Managing Partner at Rossman Partners

The product information management (PIM) category is at a pivot point with Forrester, IDC, and Ventana Research all releasing analyst reports in 2021. The report leaders have changed several times in the last 10 years as the evaluation criteria for PIM has been rewritten by analyst firms and buyers, reflecting that a new and volatile market has been emerging.

In this podcast presentation of a recent webinar, co-hosts Rob Gonzalez and Peter Crosby discuss what has happened over the last decade, and what they predict will happen next.