Reclaiming Revenue at Risk by Removing Consumer Frictions, with Paula Courtney, President and CEO of The Verde Group
Unpacking the Digital Shelf
English - April 25, 2022 11:00 - 38 minutes - 34.8 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Driving Profitability on Amazon, with Martin Heubel, Amazon
Every moment of friction in the consumer journey represents a revenue risk to the organization. The trick is, knowing what those frictions are and knowing which ones to focus on to drive the greatest financial impact to your bottom line. Paula Courtney, President and CEO of The Verde Group, uses their customer dissatisfaction research to ID and quantify those opportunities and remove costly frictions from your consumer experience. Lauren Livak and Peter dug in with Paula on their methodologies and use cases from their work.