Driving Profitability on Amazon, with Martin Heubel, Amazon

Unpacking the Digital Shelf

English - April 19, 2022 11:00 - 37 minutes - 34.3 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Unbeatable Strategy of Loving Customers, with Fred Reichheld of Bain & Company, creator of the Net Promoter System

Next Episode: Reclaiming Revenue at Risk by Removing Consumer Frictions, with Paula Courtney, President and CEO of The Verde Group

There is a dirty word in Amazon ecommerce that we have to discuss: profitability. Or, in many cases, the lack thereof. Driving profits on the world’s biggest online retailer is not an easy mission. That’s why we invited Martin Heubel, former FMCG category manager at Amazon, and now leading his own Amazon consultancy Consulterce, to join us on the podcast to discuss his detailed framework to maximize profits while growing your business with Amazon.