Inspiring Growth through Community, with Terry Lin, Co-Founder & Chief Design Officer at Outer

Unpacking the Digital Shelf

English - March 28, 2022 11:00 - 38 minutes - 34.8 MB - ★★★★★ - 63 ratings
Management Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

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When we heard that Outer, the premium outdoor furniture company, had achieved 1000% growth in no small part through customer-hosted sessions in their backyards during a pandemic, I knew we needed to find out the strategy behind it. Terry Lin, an industrial designer plus former Walmart.com merchandiser and Co-Founder & Chief Design Officer at Outer, joined Lauren Liva and Peter to talk nanoinfluencers, Shark Tank, and the ABCDEs of company culture that is creating a new global brand in outdoor furniture and an innovator in user-generated content.