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Adopt a Process to Support Your Market Growth and Agility, with Lauren Livak, Director of the Digital Shelf Institute and Lizbeth James, eBusiness Director, Nestlé
Unpacking the Digital Shelf
English - September 20, 2021 11:00 - 51 minutes - 47.5 MB - ★★★★★ - 63 ratingsManagement Business Marketing digital shelf b2b amazon ecommerce dam enhanced content pxm retail b2c target Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In a business dictated by an algorithm, designing a fluid, flexible process to get products ready for ecommerce and built out with content is essential. Lauren Livak, who ran North American Digital shelf strategy at Johnson and Johnson and is now Director of the Digital Shelf Institute, has embarked on a ten episode series of webinars with new research and executive conversations. The content is so foundational to any leader plotting their digital shelf strategy, that we will be presenting it here in podcast format as well. Today’s episode focuses on the necessary elements of a winning digital shelf process and features Lauren, Peter, and Lizbeth James, eBusiness Director at Nestlé.