To Be Blunt
206 episodes - English - Latest episode: 6 months ago -An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi).
tobebluntpod.substack.com
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
038 Luring with Promotions and How Lightshade Dispensary Markets to Denver with Krista Nichols
February 22, 2021 11:00 - 1 hour - 43.2 MBKrista Nichols is the Manager of Marketing, Promotions, and CSR at Lightshade, a cannabis dispensary based in Denver and the largest independently owned dispensary in Colorado. In this episode, Krista gives us a glimpse of how they keep themselves ahead of their competition with the power of their promotions and marketing strategies. [00:01 – 04:00] Opening Segment / Introduction of Guest and Topic [04:01 – 09:45] Krista’s Background / What is Lightshade? [09:46 – 21:01] The Power of Prom...
037 Securing Publicity and PR for your Cannabis Brand with Alice Moon
February 15, 2021 11:00 - 51 minutes - 35.4 MBAlice Moon is a cannabis media maven and founder of the Alice Moon PR & Creative Agency. She focuses on PR, Social Media, and Marketing for both cannabis and non-cannabis brands. Every brand or organization wants its name to be known. They want their stories heard. And so, in this episode, we’ll be tackling one of the most important parts of being a brand, especially in the cannabis industry, and that is PR and Marketing. [00:01 – 03:54] Opening Segment / Introduction of Topic and Guest ...
036 Laura Morarity, SVP Marketing & Communications at Leafly
February 08, 2021 11:00 - 58 minutes - 39.9 MBLaura Morarity is the SVP of Marketing & Communications at Leafly. Are you new to the cannabis industry or in search of new cannabis strains to try? Then tune in as we dive into Leafly’s story, the companion for cannabis enthusiasts and canna-curios folks. [00:01 – 05:54] Opening Segment/Introduction of Topic and Guest [05:55 – 18:04] What is Leafly? [18:05 – 29:12] Let’s talk about the different Cannabis Strains [29:13 – 36:34] Navigating the Product Reviews [36:35 – 45:12] Setting ...
035 How To: Be a Boss Ass Female Cannaprenuer with Lauren Miele of KushKards
February 01, 2021 11:00 - 59 minutes - 41 MBLauren Miele is the Founder & CEO of KushKards, a company that creates cannabis greeting cards. Cannabis enthusiasts consider KushKards as one of the perfect gifts for cannabis enthusiasts. But what are they, and how did the idea come to fruition? Tune in as Lauren shares her story and the birth of KushKards. [00:01 – 03:17] Opening Segment/Introduction of Topic and Guest [03:18 – 25:07] Lauren’s Journey with Cannabis and The Story of KushKards [25:08 – 33:14] How to Be a Boss Ass Fema...
034 Texas' 87th Legislative Session and Advocating for Cannabis at a State Level with Ilissa Nolan
January 25, 2021 11:00 - 1 hour - 43.4 MBIlissa Nolan is the Executive Director of the Texas Hemp Coalition. She is one of the few lobbyists that worked to pass House Bill 1325, which is the bill to make it legal to grow and process hemp in Texas. In this episode, Ilissa gives us an inside scoop of their journey to advocating for cannabis to get it legalized in Texas and their preparation for Texas’ 87th Legislative Session. [00:01 – 06:16] Opening Segment/Introduction of Topic and Guest [06:17 – 12:41] Texas Hemp Coalition an...
033 A higher standard: Organic Cannabis and Texas Hemp Farming with Sage Howell
January 18, 2021 11:00 - 42 minutes - 29.5 MBSage Howell is the Vice President of Texas Hemp Cultivators, a certified organic hemp production company that operates in the Dallas-Fort Worth Area. In this episode, hear Sage talk about growing an organic hemp farm in Texas and what it takes to get recognized and be a certified organic hemp farm. [00:01 – 12:43] What it takes to be a certified organic farm [12:44 – 14:44] Why growing hemp should be done organically [14:45 – 27:47] Sage shares what it’s like being a hemp farmer in Tex...
032 Creating Cannabis Experiences and What the Hell is Going on in Oklahoma with Miranda Cummings
January 11, 2021 11:00 - 57 minutes - 39.7 MBMiranda Cummings launched MACY|MKTG; an experiential marketing consulting agency focused on helping cannabis companies evolve through consumer experiences. In this episode, Miranda talks about the importance of creating moments that matter between your products and consumers. She also talks about the state of the Oklahoma cannabis market. [00:01 – 04:24] Opening Segment and Introduction of Guest [04:25 – 13:05] Miranda’s Story [13:06 – 18:08] Cannabis Experiential Marketing in Both the Me...
031 Top North American Cannabis Trends and Talking Canadian Cannabis Investing with Narbé Alexandrian of Riv Capital
January 04, 2021 11:00 - 50 minutes - 34.7 MBNarbé Alexandrian is the President and CEO of Riv Capital, a venture capital firm in Canada specializing in cannabis. In this episode, Narbé walks us through building capital for sustainable cannabis business and the state of the Canadian cannabis market. [00:01 – 17:52] Riv Capital’s Background and the Canadian Cannabis Market [17:53 – 25:09] The Different Cannabinoids and the Vital Role of Research for the Industry [25:10 – 32:20] Medicinal and Recreational Use, and Vertical Integrat...
031 Top North American Cannabis Trends and Talking Canadian Cannabis Investing with Narbé Alexandrian of Canopy Rivers
January 04, 2021 11:00 - 50 minutes - 34.8 MBNarbé Alexandrian is the President and CEO of Canopy Rivers, a venture capital firm in Canada specializing in cannabis. In this episode, Narbé walks us through building capital for sustainable cannabis business and the state of the Canadian cannabis market. [00:01 – 17:52] Canopy Rivers’ Background and the Canadian Cannabis Market [17:53 – 25:09] The Different Cannabinoids and the Vital Role of Research for the Industry [25:10 – 32:20] Medicinal and Recreational Use, and Vertical Integ...
030 Working with Cannabis Instagram Influencers featuring Whitney Adrian of @Sunnny.daze and OKOK Creative
December 28, 2020 11:00 - 51 minutes - 35.1 MBWhitney Adrian is the Co-Founder of OKOK Creative & the Instagram Influencer, @Sunnny.daze that advocates for cannabis. In today’s episode, Whitney answers all your questions about influencer marketing. [00:01 – 09:09] How Whitney Got Involved in the Cannabis Industry [09:10 – 17:19] Becoming a Social Media Influencer that Advocates for Cannabis [17:20 – 41:27] The World of Influencer Marketing [41:28 – 45:52] Stories from Whitney’s Work [45:52 – 51:02] Final Thoughts and Call to Action...
029 California Cannabis Status Check with Jeffrey Welsh of Vicente Sederberg
December 21, 2020 11:00 - 56 minutes - 39.1 MBJeffrey Welsh is a partner at Vicente Sederberg and a Co-Founder of Composite Agency. In this episode, if you’re curious about how the industry is fairing, specifically in California, then light one up and listen up as Jeff gives a status check of the California cannabis market state. [00:01 – 10:50] Jeff’s Story with Cannabis [10:51 – 17:46] California Cannabis Status Check [17:47 – 32:16] Money, Legalities, and Getting the Licenses for Cannabis in California [32:17 – 45:15] Californ...
028 Cannabis, Creativity, and Branding with Libby Cooper of Space Coyote
December 14, 2020 11:00 - 50 minutes - 35 MBLibby Cooper is the Co-Founder and CEO of Space Coyote. In this episode, hear from Libby’s perspective what it’s like to be a woman in the cannabis space. Libby also gives us a behind the scenes look at what it was like for her to start Space Coyote. [00:01 – 12:55] Libby’s Background and the Story of their Brand’s Name, Space Coyote [12:56 – 23:18] Launching a Cannabis Brand as a Creative Person [23:19 – 30:57] “I Love Cannabis.” Caring and Advocating for the Plant [30:58 – 37:37] Cr...
027 Winning Agency Awards and Doing Good with The Earnings with John Shute of PufCreativ
December 07, 2020 11:00 - 58 minutes - 40.4 MBJohn Shute is the founder of PufCreativ and the co-founder of Cannabis Doing Good. In this episode, John talks about the importance of giving back to the community, especially because cannabis is a plant that is so polarizing and stigmatized. [00:01 – 14:38] The Story of PufCreativ and Their Future Goals [14:39 – 24:44] Actually Knowing the Plant and Advocate for It [24:45 – 30:33] Focus on Your Wheelhouse [30:34 – 35:19] Our Take on Delta-8-THC and Other New Cannabinoids [35:20 – 52...
026 Pioneering Cannabis Through Advocacy and Activism with Andrew Deangelo of Last Prisoner Project
November 30, 2020 11:00 - 57 minutes - 39.4 MBAndrew DeAngelo is a visionary leader with a proven track record of enacting systemic social change and developing best practices in cannabis. Andrew lends his vast cannabis business and political expertise as a consultant for hire to the global cannabis community at large, including several strategic partnerships with the world's leading cannabis-centric service firms. Over two decades as an activist, Andrew worked on a variety of voter initiatives that legalized medical and adult-use canna...
025 How We All Can Be Cannabis Educated and Educators With Emma Chasen
November 23, 2020 11:00 - 53 minutes - 37 MB[00:01 – 09:25] Emma’s Story and Passion for Educating People with the Power of Cannabis [09:26 – 26:55] How We All Can Be Cannabis Educated and Educators [26:56 – 34:03] The Cannabis Industry – A Consumer-Driven Industry [34:04 – 49:26] The Legal Side of Things and Running an Education-Centered Business [49:26 – 53:52] Final Thoughts Emma Chasen has a mission to educate people on the science behind cannabis, so that they may take charge of their own healing. After graduating from Brown...
024 Navigating Cannabis Social Media Restrictions with Grace Delgado
November 16, 2020 11:00 - 56 minutes - 39.1 MBGrace Delgado is the Editor-in-Chief at Texas Cannabis Today. In today’s episode, Grace walks us through tips, strategies in how cannabis business owners, marketers, and influencers can navigate through the cannabis social media restrictions. [00:01 – 09:07] Grace’s Story and Establishing The Texas CBD Blog [09:08 – 32:19] Navigating Cannabis Social Media Restrictions [32:20 – 48:59] Grace’s Best Practices to Navigate Social Media [49:00 – 56:52] Final Thoughts and Call to Action ...
023 Cannabis: How High Can It Grow, The Consumer VC Summit Interview with Catharine Dockery of Vice Ventures
November 09, 2020 11:00 - 47 minutes - 32.5 MBCatharine Dockery is a founding partner at Vice Ventures, a seed-stage venture capital fund conquering stigmas and striving towards superior returns by investing in good companies operating in "bad" industries. Today's episode is special as I go back to my interview with Catharine on The Consumer VC Summit. [00:01 – 09:53] Catharine's Story [09:54 – 19:10] How High Can It Grow? The Story of Vice Ventures [19:11 – 27:18] Evaluating and Partnering with The Right Brands [27:18 – 32:29] T...
022 Legacy Cannabis Brands and Marketing Artisanal Concentrates with Claudio Miranda of Guild Extracts
November 02, 2020 11:00 - 57 minutes - 39.8 MBClaudio Miranda is the CEO and co-founder of the Guild Extracts. He has a background in the natural products industry, mastering brand marketing consultation, and advising startups. In today’s episode, Claudio gives us a peek at what it takes to build a family of artisanal brands. [00:01 – 07:24] Claudio’s Story and How Guild Enterprises was Born [07:25 – 19:00] Legacy Cannabis Brands – creating a family of artisanal brands [19:01 – 33:36] Guild Extracts: Marketing Artisanal Concentrates ...
022 Legacy Cannabis Brands and Marketing Artisanal Concentrates with Claudio Miranda
November 02, 2020 11:00 - 57 minutes - 39.8 MBClaudio Miranda is the CEO and co-founder of the Guild Extracts. He has a background in the natural products industry, mastering brand marketing consultation, and advising startups. In today’s episode, Claudio gives us a peek at what it takes to build a family of artisanal brands. [00:01 – 07:24] Claudio’s Story and How Guild Enterprises was Born [07:25 – 19:00] Legacy Cannabis Brands – creating a family of artisanal brands [19:01 – 33:36] Guild Extracts: Marketing Artisanal Concentrates ...
021 Creating the Cannabis Brand of your Wildest Dreams with Harlee Case and Jade Daniels
October 26, 2020 10:00 - 49 minutes - 34.3 MBHarlee Case and Jade Daniels are the Co-Founders of Ladies of Paradise. They specialize in branding, creatives, events, social media, and operate their own brand of pre-rolls called Lady Jays. In this episode, we talk about what it’s like being women in an industry dominated by men and how we are rising up to that challenge. [00:01 – 11:18] The Story of Ladies of Paradise + Lady Jays [11:19 – 15:37] The Oregon Market [15:38 – 38:17] Creating the Cannabis Brand of your Wildest Dreams [38:...
020 Cannabis Delivered and How COVID is Pushing Cannabis Forward through Technology with Zach Lipson
October 19, 2020 10:00 - 56 minutes - 38.8 MBZach Lipson is the Co-Founder & CPO at Dutchie. In today’s show, we dive into Zach’s story about how Dutchie is paving the way to online deliveries of cannabis products and how COVID is pushing cannabis forward through technology. [00:01 – 09:01] What is Dutchie? [09:02 – 20:11] Cannabis Delivered [20:12 – 35:08] Technology Pushing the Industry Forward [35:09 – 42:45] Dutchie 2.0 [42:46 – 50:55] Investing in the Cannabis Industry [50:56 – 56:24] Closing Segment From an early age, Z...
020 Cannabis Delivered and How COVID is Pushing Cannabis Forward through Technology with Zach Lipson of Dutchie
October 19, 2020 10:00 - 56 minutes - 38.7 MBZach Lipson is the Co-Founder & CPO at Dutchie. In today’s show, we dive into Zach’s story about how Dutchie is paving the way to online deliveries of cannabis products and how COVID is pushing cannabis forward through technology. [00:01 – 09:01] What is Dutchie? [09:02 – 20:11] Cannabis Delivered [20:12 – 35:08] Technology Pushing the Industry Forward [35:09 – 42:45] Dutchie 2.0 [42:46 – 50:55] Investing in the Cannabis Industry [50:56 – 56:24] Closing Segment From an early age, Z...
019 Cannabis the Community and Learning to Tell Your Story with Tiffany Watkins
October 12, 2020 10:00 - 56 minutes - 39.1 MBTiffany Watkins a.k.a. LadyCanna is the founder of Vanguard Media, built to give women power and a voice in the cannabis industry. In this episode, Tiffany walks us through the journey of building something that is more than just a platform, but also a movement for all the outliers and advocates of cannabis. [00:01 – 09:36] What is Vanguard Media? Giving women power and a voice in the cannabis industry Tiffany shares her story, LadyCanna (Lady of Cannabis) [09:37 – 22:53] Cannabis the Co...
018 Thinking Creatively to Make Your Dispensary Stand Out with Jeff Starling
October 05, 2020 10:00 - 52 minutes - 36.2 MBJeff Starling is a managing partner at The Source, and in today’s episode, Jeff walks us through how they keep a vibrant image for their brand and maintain a good image for medicinal marijuana. [00:01 – 13:41] Opening Segment [13:42 – 25:02] Medicinal Marijuana [25:03 – 40:35] Thinking Creatively to Make Your Dispensary Stand Out [40:35 – 52:37] Innovations in the Industry Originally from the Chicago suburbs, Jeff Starling spent much of his youth living the ex-pat life, with stops in nu...
018 Thinking Creatively to Make Your Dispensary Stand Out with Jeff Starling of The Source Medical Dispensary
October 05, 2020 10:00 - 52 minutes - 36.1 MBJeff Starling is a managing partner at The Source, and in today’s episode, Jeff walks us through how they keep a vibrant image for their brand and maintain a good image for medicinal marijuana. [00:01 – 13:41] Opening Segment [13:42 – 25:02] Medicinal Marijuana [25:03 – 40:35] Thinking Creatively to Make Your Dispensary Stand Out [40:35 – 52:37] Innovations in the Industry Originally from the Chicago suburbs, Jeff Starling spent much of his youth living the ex-pat life, with stops in nu...
017 Cannabis, Marketing, and Data: A Love Story with Jocelyn Sheltraw of Headset
September 28, 2020 10:00 - 46 minutes - 32.2 MBJocelyn Sheltraw is the Director of Strategy at Headset, the leading, unparalleled cannabis data, and analytics company. On today’s show, we dive into the love story between cannabis, marketing, and data; how these three key components working together will help push the industry to a brighter future. [00:01 – 10:44] What is Headset? Jocelyn talks about how she got into the industry, her role, and what Headset is all about [10:45 – 20:29] The New Era Jocelyn differentiates Cannabis 1.0 a...
016 Betting the Farmacy and Crowd Funding on Your Woman Owned Cannabis Brand with Franny Tacy
September 23, 2020 10:00 - 50 minutes - 34.7 MBFranny Tacy is the owner of Franny’s Farmacy and the first female hemp farmer in North Carolina. On today’s show, Franny walks us through how crowdfunding for businesses works and what it’s like being a woman in an industry dominated by men. [00:01 – 10:03] Betting the Farmacy and Crowd Funding on Your Woman-Owned Cannabis Brand Franny talks about her journey from working in pharmaceuticals to founding Franny’s Farmacy The first in the country to do crowdfunding for a business [10:04 – 2...
016 Betting the Farmacy and Crowd Funding on Your Woman Owned Cannabis Brand with Franny Tacy of Frannies Farmacy
September 23, 2020 10:00 - 50 minutes - 34.6 MBFranny Tacy is the owner of Franny’s Farmacy and the first female hemp farmer in North Carolina. On today’s show, Franny walks us through how crowdfunding for businesses works and what it’s like being a woman in an industry dominated by men. [00:01 – 10:03] Betting the Farmacy and Crowd Funding on Your Woman-Owned Cannabis Brand Franny talks about her journey from working in pharmaceuticals to founding Franny’s Farmacy The first in the country to do crowdfunding for a business [10:04 – 2...
015 Establishing Cannabis Industry Standards and How You Can Get Involved with Cary Black
September 14, 2020 10:00 - 53 minutes - 37 MBCary Black is one of the chair members of the D37 cannabis committee of ASTM International and a principal consultant and CEO of CK Black Group, Inc. On today’s episode, Cary guides us on how we can get involved in establishing the cannabis industry standards. Things you will learn in this episode: [00:01 – 09:07] ASTM D37 Cannabis Committee Cary talks about what ASTM is and its D37 Cannabis Committee [09:08 – 25:43] Establishing Cannabis Industry Standards Cary talks about how ASTM is ...
014 Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands with Allie Marconi of Copperstate Farms
September 07, 2020 10:00 - 48 minutes - 33.4 MBAllie Marconi is the Director of Marketing for Copperstate Farms, and in today’s episode, we will be discussing the Copperstate Farms operations and how they became the largest cannabis greenhouse in the US. [00:01 – 12:42] What is Copperstate Farms? Allie talks about her story before Copperstate Farms and what Copperstate Farms is all about. [12:43 – 22:01] Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands Allie shares what it’s like managing a big organizatio...
014 Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands with Allie Marconi
September 07, 2020 10:00 - 48 minutes - 33.5 MBAllie Marconi is the Director of Marketing for Copperstate Farms, and in today’s episode, we will be discussing the Copperstate Farms operations and how they became the largest cannabis greenhouse in the US. [00:01 – 12:42] What is Copperstate Farms? Allie talks about her story before Copperstate Farms and what Copperstate Farms is all about. [12:43 – 22:01] Marketing the Largest Cannabis Greenhouse in the US and Its Family of Brands Allie shares what it’s like managing a big organizatio...
013 Normalizing the Joint and hemps 50,000 uses with Amos Lozano
August 31, 2020 10:00 - 57 minutes - 39.3 MBAmos Lozano is the founder of Emjayze Hemp and Famous Juice Company. He is also the co-founder of The ReUp Station. On today’s show, we dive into Amos’ story about how they are pushing an eco-friendly and sustainable way to produce their products. We also discuss destigmatizing the culture around cannabis and hemp’s different uses and applications. [00:01 – 07:09] Famous Amos, The JuicedUpNinja [07:10 – 18:07] Normalizing the Joint [18:08 – 29:35] Hemp’s 50,000 Uses and Raising Awareness ...
012 Reporting on The State of Cannabis from The Front Line with Ricardo Baca of Grasslands Agency
August 24, 2020 10:00 - 55 minutes - 38 MBRicardo Baca is the CEO & Founder of Grasslands, a journalism-minded PR agency. He is also a veteran journalist with 20-years of experience. For today's show, we talk about the cannabis industry's current state straight from a man working on the front lines of journalism. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertic...
012 Reporting on The State of Cannabis from The Front Line with Ricardo Baca
August 24, 2020 10:00 - 55 minutes - 38.1 MBRicardo Baca is the CEO & Founder of Grasslands, a journalism-minded PR agency. He is also a veteran journalist with 20-years of experience. For today's show, we talk about the cannabis industry's current state straight from a man working on the front lines of journalism. Ricardo Baca is a 20-year veteran journalist, keynote speaker, TEDx veteran and thought leader in modern media and drug-policy circles. He served as The Denver Post’s first-ever marijuana editor and founded news vertic...
011 Maria Hansen, VP of Marketing at GRAV
August 17, 2020 10:00 - 55 minutes - 38.3 MBMaria Hansen is the Head of Marketing at GRAV Labs, and on today’s show, we dive into her story about how GRAV is marketing their products to the consumers by using lifestyle content, how they are helping destigmatizing cannabis, and serve as advocates for the people in the industry. [00:01 – 10:26] What is GRAV Labs? Maria talks about the history of GRAV Labs [10:27 – 21:34] Successfully Marketing and Selling Bongs with Lifestyle Content Maria talks about how they market GRAV to the con...
010 Making a Big Brand Impact With a Small Budget with Troy Meadows
August 10, 2020 10:00 - 1 hour - 42.6 MBTroy Meadows is the Co-Founder and CMO of Legion of Bloom, and on today’s show, we dive into Troy’s story about how a group of farmers came together to make a significant brand impact with a small budget. Things you will learn in this episode: [00:01 – 10:16] What is Legion of Bloom? Troy talks about how the Legion of Bloom started [10:17 – 31:15] Terpenes and Why They Are Important Troy talks about why they focus heavily on their terpene extraction [31:16 – 42:50] Driving Consumer Edu...
010 Growing an Award Winning Distillate Brand with Troy Meadows of Legion of Bloom
August 10, 2020 10:00 - 1 hour - 42.5 MBTroy Meadows is the Co-Founder and CMO of Legion of Bloom, and on today’s show, we dive into Troy’s story about how a group of farmers came together to make a significant brand impact with a small budget. Things you will learn in this episode: [00:01 – 10:16] What is Legion of Bloom? Troy talks about how the Legion of Bloom started [10:17 – 31:15] Terpenes and Why They Are Important Troy talks about why they focus heavily on their terpene extraction [31:16 – 42:50] Driving Consumer Edu...
010 Growing an Award Winning Distillate Brand with Troy Meadows
August 10, 2020 10:00 - 1 hour - 42.6 MBTroy Meadows is the Co-Founder and CMO of Legion of Bloom, and on today’s show, we dive into Troy’s story about how a group of farmers came together to make a significant brand impact with a small budget. Things you will learn in this episode: [00:01 – 10:16] What is Legion of Bloom? Troy talks about how the Legion of Bloom started [10:17 – 31:15] Terpenes and Why They Are Important Troy talks about why they focus heavily on their terpene extraction [31:16 – 42:50] Driving Consumer Edu...
009 How Technology is Driving Cannabis Education and Consumer Adoption with Jeremy Jacobs
August 03, 2020 10:00 - 50 minutes - 34.6 MBToday I had the pleasure of speaking with the Founder and CEO of Enlighten, Jeremy Jacobs. Let’s dive into Jeremy’s story about how Enlighten is leading the way to destigmatizing and educating people about cannabis. Things you will learn in this episode: [00:01 – 05:46] What is Enlighten? Jeremy talks about what Enlighten is all about Jeremy speaks about incorporating technology into the cannabis industry [05:47 – 17:37] How Technology is Driving Cannabis Education and Consumer Adoptio...
009 How Technology is Driving Cannabis Education and Consumer Adoption with Jeremy Jacobs of Enlighten
August 03, 2020 10:00 - 50 minutes - 34.6 MBToday I had the pleasure of speaking with the Founder and CEO of Enlighten, Jeremy Jacobs. Let’s dive into Jeremy’s story about how Enlighten is leading the way to destigmatizing and educating people about cannabis. Things you will learn in this episode: [00:01 – 05:46] What is Enlighten? Jeremy talks about what Enlighten is all about Jeremy speaks about incorporating technology into the cannabis industry [05:47 – 17:37] How Technology is Driving Cannabis Education and Consumer Adoptio...
008 Joe Hodas, CMO of Wana Brands
July 27, 2020 10:00 - 39 minutes - 27 MBToday I had the pleasure of speaking with the Chief Marketing Officer of Wana Brands, Joe Hodas. Let’s dive into Joe’s story of how Wana Brands stays ahead in the market by producing quality products while ensuring consumer safety. Things you will learn in this episode: [00:01 – 06:57] What is Wana Brands? Joe talks about what Wana Brands is all about [06:58 – 17:22] Wana Brands’ Campaign Let’s hear from Joe’s perspective about Wana Brands’ company culture [17:23 – 24:15] Evolution of...
007 Building Consumer Confidence Through Consistent Cannabis Testing with Steph Clark
July 20, 2020 10:00 - 53 minutes - 36.8 MBToday I had the pleasure of speaking with the Marketing Manager of Santé Laboratories, Steph Clark. Let's dive into Steph's story about how they, at Santé Labs, ensure consumer safety with the help of science. Things you will learn in this episode: [00:01 – 10:18] What is Santé Laboratories? Steph talks about what Santé Labs is all about Steph shares what their ISO accreditation means, and what they did to achieve and maintain that [10:19 – 26:25] Building Consumer Confidence Through C...
007 Building Consumer Confidence Through Consistent Cannabis Testing with Steph Clark of Sante Labs
July 20, 2020 10:00 - 53 minutes - 36.7 MBToday I had the pleasure of speaking with the Marketing Manager of Santé Laboratories, Steph Clark. Let's dive into Steph's story about how they, at Santé Labs, ensure consumer safety with the help of science. Things you will learn in this episode: [00:01 – 10:18] What is Santé Laboratories? Steph talks about what Santé Labs is all about Steph shares what their ISO accreditation means, and what they did to achieve and maintain that [10:19 – 26:25] Building Consumer Confidence Through C...
006 Manufacturing Mindset and the Importance of Transparency in Cannabis with Chris Guthrie
July 13, 2020 10:00 - 1 hour - 41.2 MBToday I had the pleasure of speaking with the general manager of Delta 9 Systems, Chris Guthrie. Let’s dive into Chris’s story of how to take your cannabis business to a higher level. Let’s grow with confidence! Things you will learn in this episode: [00:01 - 16:32] How to Stop Thinking Like Growers and Start Thinking Like A Manufacturer I talk about a little bit of Chris’s background Chris and I talk about the things you need to consider when getting into the cannabis industry [16...
005 Programmatic Advertising For Cannabis Marketing Wins with Chris Shreeve
July 06, 2020 10:00 - 52 minutes - 36.1 MBToday I had the pleasure of speaking with the Co-Founder of PrograMetrix, Chris Shreeve. Let’s dive into Chris’s story of how to improve your programmatic strategy and execution through the new age of digital marketing. Things you will learn in this episode: [00:01 - 10:35] What is PrograMetrix? Chris talks about what PrograMetrix is all about Chris speaks about cannabis brands ' misconceptions when taking advantage of digital advertising [10:36 - 21:37] How To Grow Your Cannabis Brand...
E5: Programmatic Advertising For Cannabis Marketing Wins with Chris Shreeve
July 06, 2020 10:00 - 52 minutes - 36.1 MBToday I had the pleasure of speaking with the Co-Founder of PrograMetrix, Chris Shreeve. Let’s dive into Chris’s story of how to improve your programmatic strategy and execution through the new age of digital marketing. Things you will learn in this episode: [00:01 - 10:35] What is PrograMetrix? Chris talks about what PrograMetrix is all about Chris speaks about cannabis brands ' misconceptions when taking advantage of digital advertising [10:36 - 21:37] How To Grow Your Cannabis Brand...
004 Peggy Moore, CEO of Love's Oven
June 29, 2020 19:46 - 48 minutes - 33.6 MBI had the privilege of talking to one of the cannabis industry OG’s Peggy Moore. Peggy is the CEO of Loves Oven, a Denver based edibles brand that's been around since 2009. And Now I won’t spoil the interview but for those of you who dont know, Colorado was one of the first states to offer medical marijuana and was the first state opening up a recreational market in 2014. Love’s Oven is a decade old brand that has stood the test of time and I’m convinced it’s because of their delicious THC b...
E4: A Decade of Baking Legal Edibles in Colorado with Peggy Moore
June 29, 2020 19:46 - 48 minutes - 33.6 MBI had the privilege of talking to one of the cannabis industry OG’s Peggy Moore. Peggy is the CEO of Loves Oven, a Denver based edibles brand that's been around since 2009. And Now I won’t spoil the interview but for those of you who dont know, Colorado was one of the first states to offer medical marijuana and was the first state opening up a recreational market in 2014. Love’s Oven is a decade old brand that has stood the test of time and I’m convinced it’s because of their delicious THC b...
003 Growing Your Personal Brand and Dominating LinkedIn with Skylar Lysaker
June 22, 2020 20:12 - 44 minutes - 30.6 MBEpisode 3 features Skyler Lysaker the CEO of Greenz hemp apparel brand. Skylar has been running Greenz for almost two years out of Phoenix, Arizona but what caught my attention about Skylar's marketing tactics was how he was successfully building his personal brand through LinkedIn. LinkedIn is a big opportunity for the cannabis industry, and in this episode Skylar talks about how he got started using LinkedIn and shares some of his tips for maximizing engagement on the platform. https://ww...
E3: Growing Your Personal Brand and Dominating LinkedIn with Skylar Lysaker
June 22, 2020 20:12 - 44 minutes - 30.6 MBEpisode 3 features Skyler Lysaker the CEO of Greenz hemp apparel brand. Skylar has been running Greenz for almost two years out of Phoenix, Arizona but what caught my attention about Skylar's marketing tactics was how he was successfully building his personal brand through LinkedIn. LinkedIn is a big opportunity for the cannabis industry, and in this episode Skylar talks about how he got started using LinkedIn and shares some of his tips for maximizing engagement on the platform. https://ww...