027 Winning Agency Awards and Doing Good with The Earnings with John Shute of PufCreativ

John Shute is the founder of PufCreativ and the co-founder of Cannabis Doing Good. In this episode, John talks about the importance of giving back to the community, especially because cannabis is a plant that is so polarizing and stigmatized.

[00:01 – 14:38] The Story of PufCreativ and Their Future Goals

[14:39 – 24:44] Actually Knowing the Plant and Advocate for It

[24:45 – 30:33] Focus on Your Wheelhouse

[30:34 – 35:19] Our Take on Delta-8-THC and Other New Cannabinoids

[35:20 – 52:27] Take Time to Learn the Legal Side of the Industry

[52:28 – 58:47] Call to Action and Final Thoughts

Tweetable Quotes:

“This is like a big-time for cannabis. It’s only gonna keep getting bigger.” – John Shute

“There is so much opportunity out there, but you do need to find your niche.” – John Shute

A graduate of Norwich University’s MBA Project Management Program, John Shute has taken the marketing industry by storm — originally starting out in hospitality and nightlife, and now specializing in cannabis. John’s forte is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry, and he was also recently awarded 2020 Colorado CEO of the Year by CEO Magazine! 

Follow John and their company on Instagram, @johnshute_, @pufcreativ, and @cdgsocials. Visit their website at http://pufcreativ.com/, and http://cannabisdoinggood.com/. 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Resources Mentioned:

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