To Be Blunt
206 episodes - English - Latest episode: 6 months ago -An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi).
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Episodes
167 Marketing "Mamma Needs A Minute" with Kim Flores of The Hemp Housewife
November 13, 2023 11:00 - 49 minutes - 34.1 MB"I didn't respect the plant, and when I finally learned to respect it and appreciate it, I was then able to find love and appreciation in myself to feel better and become a better version of me." - Kim Flores Everyone needs a minute, even if you're one of the top cannabis influencers. In this episode, Kim Flore shares how she started making treats for herself and her neighbors to founding The Hemp Housewife. She discusses the differences between marketing and advertising alcohol and cannab...
166 Going Direct to Consumer with Peter Barsoom of 1906 New Highs
October 30, 2023 12:00 - 52 minutes - 36.4 MB"Our mission is to bring cannabis back to its pre-prohibition status, where it's a widely accepted plant medicine." – Peter Barsoom What does it take to be a pioneering brand in the rapidly changing cannabis industry? In this episode, I chat with Peter Barsoom, co-founder of 1906 New Highs. Tracing 1906’s origin story and unique path through the emerging cannabis industry, Peter shares an inside look at the vision, values, and strategic choices that have set his company apart. From a ...
165 The Consolidation of Cannabis with Chris Fontes of Trojan Horse Cannabis and High Spirits Beverages
October 23, 2023 11:15 - 1 hour - 49.3 MB"We push boundaries far past the status quo. We're not going to accept the status quo, but we choose to do that in a safe and calculated manner." – Chris Fontes In this episode, Shayda chats with Chris Fontes about his career journey in hemp, from initiating Hemp Exchange in 2018 to navigating challenges and market shifts. His innovations led him to pioneer hemp-derived Delta 9 edibles and later transition to the growing hemp beverage sector with High Spirits Beverages. Throughout the co...
164 International Cannabis Exportation from Columbia with Andrés Fajardo of Clever Leaves
October 16, 2023 11:06 - 53 minutes - 37.1 MB“We produce cannabis where it should be produced and we sell cannabis where it should be sold – That's our thesis. That's what we've been fighting for. That’s our strategic pathway.” – Andrés Fajardo In my chat with Andrés Fajardo of Clever Leaves, we discuss how this Colombian-based company excels in the international cannabis market. Clever Leaves focuses on producing high-quality pharmaceutical-grade cannabis, backed by EU GMP-certified sites. Their global expansion journey involves nav...
163 From Smuggling Cannabis to Launching a Regulated Cannabis Brand with Barry Foy of Gentleman Smugglers
October 09, 2023 12:09 - 52 minutes - 35.7 MB“It was basically a perfect storm – There was only the black market. There was nothing legal about cannabis whatsoever. And so, thus began a fourteen-year journey of acquiring, dispensing, packaging, and transporting; Everything all in one. We were everything.” – Barry Foy Barry Foy, CEO of Gentlemen Smugglers, began his involvement in the cannabis industry in the early '70s by supplying soldiers from a South Carolina training base. As his operations grew significantly, so did the target o...
162 What Is Going On With the Texas Compassionate Use Program? with Pat Davis of Weeds
October 02, 2023 10:00 - 54 minutes - 37.4 MB"I think Texas has one of the most accountable medical programs in the country. Meaning we can tell you who prescribed that prescription, what their pain program was, who bought it, what day it was bought, and who provided it." - Pat Davis Tune in with Pat Davis from Weeds as he talks about the rigorous data analysis shaping the future of Texas' notable medical cannabis program! Explore Texas' moves to broaden policies and the insights gleaned from New Mexico's experiences. Learn about the...
161 Building an Effects Based Approach to Cannabis with Josh Mallett of BudBoard
September 18, 2023 10:00 - 59 minutes - 40.5 MB"We were able to successfully train a system that could predict reasonably the outcomes that you might expect to feel from an arbitrary profile. And today we utilize that to do recommendation in store." - Joshua Mallett Ever wondered about the DNA testing or the power of terpenes in shaping your experience? In this episode, Joshua Mallet of BudBoard takes us behind the scenes of Albuquerque's trailblazing cannabis menu service. Understand their AI-driven recommendation system to personali...
160 A Doctor's Approach to Cannabis as Medicine with Dr. Morris of Duber Medical
September 11, 2023 10:00 - 54 minutes - 37.2 MB"We have this new appreciation for combining the CBD and the THC; historically, we made it a big deal to separate them. And it turns out when you put them together, the brain receptors like it." - Dr. Morris of Duber Medical From the early days of 1996 to the intricate landscapes of cannabis in medicine today, Dr. Morris delves deep into the transformative potential and challenges of cannabis. Discover the evolution of cannabis for therapeutic success, the shattered societal stigmas, and ...
159 Conducting Cannabis Market Research with Lara Fordis of Fordis Consulting
September 04, 2023 10:00 - 56 minutes - 38.5 MB"People should be able to make an informed choice about what they consume, especially when it has a potential therapeutic benefit." - Lara Fordis Knowing your target market is the first step in every successful business. In this episode, Lara Fordis, a consumer market research consultant specializing in insights related to CPG and the cannabis industry, discusses how to navigate market research for small and large businesses. With 25 years of experience in the cannabis industry, Lara pro...
158 The Road to 40+ Dispensaries with John Mueller of Greenlight
August 28, 2023 11:00 - 1 hour - 42 MB"I'm a free market guy, but I look at this much like alcohol where you don't want 10 distributors of Bud Light in a specific market. So it's very similar to that." - John Mueller Jump into the latest 'To Be Blunt' episode with Shayda Torabi and cannabis bigwig John Mueller, co-founder and CEO of Greenlight - a vertically integrated, multi-state cannabis operator with over 180,000 square feet of cultivation and manufacturing and 550 employees, as they navigate the high-stakes world of cannab...
157 The Terp Guide's Guide to Solventless Extractions with Cliff Haney of Lowtemp Industries
August 21, 2023 10:00 - 59 minutes - 40.9 MB"At the end of the day, I don't care what anybody tells you. Is a better experience, whether that dabbles concentrate, whether that's an edible tincture, you are capturing the true essence of the plant with this extraction. We're not adding anything; we're not taking anything away." - Cliff Haney Explore the Art of Solventless Extraction with Shayda Torabi and her guest Cliff Haney! Learn about the four pillars of this craft: heat, water, ice, and pressure, and understand why top cannabis b...
156 Cannabis Beverage Trends with Diana Eberlein of SōRSE
August 14, 2023 10:00 - 1 hour - 41.5 MB"I don't want us to have beverages go stagnant with beverages that are moving because they're high dose and cheap on the West Coast. Let's come up with some more functional beverages, whether they're high dose or low dose, and let's incorporate other pieces of the plant. I think that's a key differentiator." - Diana Eberlein Dive into cannabis beverages exploring low-dose THC, the hemp vs. marijuana showdown, crafty cannabis concoctions, and more! In today's episode, host Shayda Torabi c...
155 What Can I do To Protect My Cannabis Brand For Longevity? With Seth Gardenswartz of Black Garden Law
August 07, 2023 11:00 - 1 hour - 46.5 MB"The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth Gardenswartz In this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of Black Garden Law, explore the art of creating and safeguarding a compelling brand, understanding business goals, legal insights, and effective marketing practices. Discover valuable strategies to develop your brand in the competitive cann...
154 How AI Can Help Drive Cannabis Consumer Shopping Conversions with Eric Mercado of Terpli
July 31, 2023 10:00 - 1 hour - 43.8 MB"Data is the new oil data is the new goal. So what we have in our database is a direct tie between COA and user outcome on a person-by-person basis. That's a highly valuable data set." - Eric Mercado Are you ready to tune in for a glimpse into the future of personalized cannabis shopping? In this episode of To Be Blunt, join Eric Mercado, the Co-Founder of Terpli, as he unveils their groundbreaking AI budtender. Discover the advantages of e-commerce in the cannabis industry, strategies fo...
153 Is All Cannabis Press Good Press with Kim Prince of Proven Media
July 24, 2023 10:00 - 1 hour - 45.8 MB"You better get ready to play your A-game, and you'd better get tough and get a strong backbone and figure out who you can align with that can help you succeed because you can not succeed alone in this business." - Kim Prince Want to know how to get your Cannabis brand in the spotlight? In today's episode, Shayda Torabi shares valuable insights on how to navigate the world of publicity and media in the cannabis space, discussing recent news such as the relaxation of regulations for hemp ...
152 Cannabis Marketing Summit: From Seed to Brand
July 17, 2023 10:00 - 1 hour - 42.4 MB"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine Wolf With more competition than ever in the cannabis industry, building a strong brand identity is critical to success! In this episode, Shayda Torabi joins Joe Hoda...
151 Unraveling The Hemp Fiber Supply Chain with Brianna Kilcullen of ANACT
July 10, 2023 10:00 - 1 hour - 42.5 MB"The more that we de-stigmatize cannabis, the more that we all win." - Brianna Kilcullen Are you aware of Hemp's Potential to Revolutionize the Textile Industry? Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Brianna Kilcullen, who offers valuable insights on how hemp can reshape the US textile market and contribute to sustainable infrastructure. This valuable information serves as a guide for investors, farmers, innovators, and engineers, providing practi...
150 Testing Cannabis for Consumer Safety with Jesse Kerns of New Bloom Labs
July 03, 2023 11:00 - 58 minutes - 40.3 MB"We want to bring integrity and efficacy to an industry where there are a lot of people who choose to operate in a gray area and cause it's so consumer-driven, we have to be on the front lines." - Jesse Kerns Join Jesse Kerns, co-founder of New Bloom Labs, as he discusses about the critical role of lab testing in ensuring the safety of cannabis products. Delve into the world of cannabis testing, exploring different test types, seed-to-sale tracking, and the impact of the 2018 hemp bill on ...
The T(HC) Break: Unraveling The Intersection of Synthetic Psychedelics and Synthetic Cannabinoids
July 01, 2023 17:15 - 49 minutes - 33.8 MB"It's not that synthetics are inherently bad. It's there are bad ways to synthesize, and there are good ways to synthesize." - Shayda Torabi Do you want to know how Cannabis and Psychedelics Converge? Join Shayda as she explores the overlap between cannabis and psychedelics. Experience her accounts from the MAPS Psychedelic Science Conference and the Cannabis Marketing Association's Summit. Uncover the efforts to legalize psychedelic therapy and the implications for medical use. Discove...
149 The Ultimate SEO Guide for Cannabis Dispensaries with Matthew Shterenberg of Deeproots
June 19, 2023 10:00 - 1 hour - 43.6 MB"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about." Are you ready to unlock the hidden potential of cannabis SEO? Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals the secrets of local search, the Google "Vicinity Update," and the art of captivating content and branding. Explore the latest news on Alabama's ...
148 From Legacy to Licensed: Building a Vertically Integrated Business with Willie McKenzie of Left Coast Holdings
June 12, 2023 10:00 - 59 minutes - 41.1 MB"The only difference between an entrepreneur who's successful and an entrepreneur who is not successful is that an entrepreneur who's successful doesn't quit." - Willie McKenzie Ever wondered what it takes to thrive in the ever-evolving world of cannabis entrepreneurship? Join Shayda as she interviews Willie Mackenzie, an experienced cannabis entrepreneur. Willie, CEO of Left Coast Holdings, discusses his transition from legacy to regulated markets, essential strategies like branding and v...
147 Cooking up a Brand: Personal Branding and Cannabis Content Creation with Christina Wong of Fruit & Flower
June 05, 2023 10:00 - 1 hour - 43.8 MB"Know your why. Who is your target audience, and what is your why? Not your what, not your how." - Christina Wong Embark on an inspiring journey with Christina Wong, a cannabis business owner and brand marketer. Discover how she transitioned from publicist to content creator for cannabis brands. Gain insights into cannabis content creation, marketing strategies, and navigating the industry's highs and lows and the upcoming Cannabis Marketing Summit. Don't miss out on Christina's valuable ti...
146 Snack Time: The Rise of Savory in Cannabis Edibles with Robert Holland of Tempo
May 29, 2023 10:00 - 1 hour - 46.4 MB"For a customer and for a consumer who's looking for a really consistent experience you need to be able to deliver that dosage consistency. And I think that's the thing that has really differentiated us against other products and where we continue to push towards" - Robert Holland Welcome to a captivating episode of the To Be Blunt Podcast featuring Robert Holland, the visionary behind Tempo and its mouthwatering, budget-friendly savory edibles launched in California. Robert shares his enth...
145 Cultivating the Future: Innovations in Cannabis Tissue Culture with Kristian Andreassen from Conception Nurseries
May 22, 2023 10:00 - 53 minutes - 36.6 MB"What they would do is they would come to a tissue culture lab, like conception, and then we create a clone through a different process than traditional cloning. It's done in a lab, It's done with hormones, mixtures. It's a sterile environment. And through this process, you can actually turn back the clock. It's like you're growing from a seed every time, but you're getting a true DNA replication of that plant every single time." - Kristian Andreassen This episode of the To Be Blunt Podcas...
144 Purely Green: The Journey to Clean Cannabis with Guy Rocourt of Papa & Barkley
May 15, 2023 10:00 - 1 hour - 43.9 MB"It is on us to push this industry forward." - Guy Rocourt "What got us here what got us through a prohibition is what was grown in grandma's garden and made in grandma's kitchen natural simple formulations." - Guy Rocourt This episode of the To Be Blunt podcast features an insightful conversation with Guy Rocourt, co-founder and CEO of Papa and Barkley, a California-based wellness company that believes in the whole plant as medicine and safe access to cannabis. Guy talks about misinforma...
143 CannaBiz Pathfinders: Navigating the Cannabis License Labyrinth with Sara Gullickson and Maxime Kot of The Cannabis Business Advisors
May 08, 2023 10:00 - 1 hour - 46.9 MB"It was something that could help people feel better. And so I thought involved and basically went state to state to state. I helped entrepreneurs put together their request for proposal request for application, and then I helped the legislators craft a lot of the rules in the regulations back in the day because nobody really knew what was going on." - Sara Gullickson In this episode of To Be Blunt, host Shayda Torabi dives into the complexities of cannabis licensing and operations. She in...
142 Microbrews to Microdose: Minnesota's THC Beverage Revolution with Jason Dayton of Trail Magic
May 01, 2023 10:00 - 53 minutes - 37.1 MB"The amount of consumers in America that don't consume alcohol has been relatively consistent for the last 50 years. Consumer habits are shifting, but alcohol consumption's not going away. I don't think it will out. Our hope is that consumers are making more responsible choices and that we're engaging with a whole new group of consumers." - Jason Dayton In this episode, we delve deep into the cannabis beverage market in Minnesota and how it's changing consumer habits. My conversation with J...
141 Trust through Testing: Pioneering Cannabis Quality Assurance with Josh Wurzer of SC Labs
April 24, 2023 10:00 - 1 hour - 52.4 MB"With cannabis being inhaled directly rather than eating it, a small amount of contaminants can have a lot, potentially more toxic effect in your body than if you ate those same contaminants. So I think it's really important, and I think now the upside is we have one of the cleanest consumer products even with some of the issues" - Josh Wurzer Welcome to the latest episode of our podcast, where we delve into the world of cannabis testing and its impact on the infused products category. This...
140 The Adult Use Legalization of Cannabis in Minnesota with Jason Tarasek of Minnesota Cannabis Law
April 17, 2023 10:00 - 53 minutes - 36.6 MB“Any day that goes by that someone is arrested for marijuana possession, it's a day of injustice. And if for no other reason, but that I'm happy to do whatever I can to legalize marijuana.” - Jason Tarasek In this episode, Jason Tarasek, founder of Minnesota Cannabis Law, shares his legal expertise and insights on the current state of marijuana legalization in Minnesota. We delve into the challenges and concerns facing the hemp industry with the new proposed legalization bill, the emergence...
139 A Scientists Perspective on Cannabis Consumption with Miyabe Shields of Project Chronic
April 10, 2023 10:00 - 1 hour - 45.2 MB“By making something illegal, you're making it more dangerous. It's a classic effect of that. It's similarly with cannabis and what we were talking about with THC, it's about the lack of education and telling people just don't do any drugs, don't do anything.” - Miyabe Shields In this episode, Miyabe Shields shares insights on cannabis as medicine and healing. She discusses the challenges of studying cannabis in the US, biosynthetic and synthetic cannabinoid production, and the importance o...
138 From Law Enforcement Officer to Licensed Cannabis Operator with Griffin Lott of Texas Fire Flower
April 03, 2023 22:00 - 52 minutes - 36.3 MB“The only way to determine what is in a product is through proper lab testing, which even in the lab can be difficult. It's a challenge for law enforcement officers to determine if a product is legal or not without these tests.” - Griffin Lott In this episode, former law enforcement officer and cannabis advocate Griffin Lott discusses his experiences working in the cannabis industry and bridging the gap between law enforcement and the industry. We explore the challenges of cannabis testing ...
137 Legendary Content and The Art of Navigating Hospitality Licensing with Arend Richard of Cirrus Social Club
March 27, 2023 10:00 - 1 hour - 41.3 MB“You're not gonna get anyone to listen to anything you have to say until you understand where they're coming from.” - Arend Richard In this episode, Aaron Richard joins the conversation to discuss navigating censorship in the cannabis industry and his upcoming high-end cannabis lounge, Cirrus Social Club. We also explore global cannabis legalization developments and challenges in opening consumption lounges in different states. Join us to learn about creating quality content and setting ind...
136 SXSW: The Future of Chemically Derived Cannabinoids
March 20, 2023 12:00 - 59 minutes - 40.8 MB“So what a synthetic is, you start off from a derived cannabinoid, so just CBD and then manipulate it to give you another cannabinoid of interest such as THC delta nine or THC delta eight, depending on the environment that you subject in.” - Chris Hudalla In this episode, we explore the future of chemically driven cannabinoids and how to ensure their quality and safety for consumers. Our esteemed panel discusses the differences between synthesizing molecules in labs versus using enzymes in ...
135 From Incarcerated to Qualifying for a New York State Dispensary License with Coss Marte of CONBUD
March 06, 2023 11:00 - 56 minutes - 39 MB“It's hard when you want to pay attention to what the system is saying or what your lawmakers are saying, or what the regulation is saying, and they're not making it, I guess, accessible or fair or really understanding.” - Coss Marte In this episode, Coss Marte shares his inspiring journey from being a multimillion-dollar drug ring leader to becoming an entrepreneur in the cannabis industry. He shares his experience in advocating for the cannabis space and applying for dispensary licenses i...
134 Building a Cannabis Friendly Website For Conversion with Reagan Hatch of CannaSite
February 13, 2023 11:00 - 55 minutes - 38.4 MB“If you wanna play the game, do your research.” - Reagan Hatch In this episode of To Be Blunt, Reagan Hatch, co-founder of CannaSite, shares her knowledge on the importance of performative websites for businesses and how to optimize them for speed, plugins, SEO, email marketing, blogging, and content integrations. She explains the value of web hosting and how businesses can maintain their own websites without extra help. Reagan and Shada Torabi discuss the importance of having a website for...
133 Did You Know The Majority of CBN in the Marketplace is Manufactured? With Alleh Lindquist and Robert Jensen, Ph.D of FloraWorks
February 06, 2023 11:00 - 1 hour - 44.3 MB“Cannabinoids are not toxic as we know today.” - Alleh Lindquist “Everyone's trying to come up with the right way to move forward because I think everyone knows that we need to move forward.” - Robert Jensen, Ph.D Join us on this episode of the Be Blunt Podcast as host Shada Torabi sits down with Rob Jensen, CEO and Co-Founder of Floor Works, and Alleh Lindquist, VP of Research and Development at Floor Works. They are at the forefront of developing innovative cannabinoids to meet unmet med...
132 What is THCa Flower and How Is it Different Than Marijuana? with Lawyer Rod Kight
January 30, 2023 11:00 - 51 minutes - 35.6 MB“You gotta go into this with eyes open, and if you're gonna go into it, you need to make sure that you're well educated.” - Rod Kight Join us in this episode as Rod Kight, a seasoned cannabis lawyer and cannabis entrepreneur, discusses the challenges of THC-A hemp flower in the market. He delves into the complexities of THC-A flower and its similarities to marijuana, Total THC testing requirements, and the progressive hemp laws in North Carolina and Texas. Listen in as they share their pers...
131 First Come, First Served and The Influence of Cannabis in Fashion with Manny Cuevas of Wear It Out by Manny
January 23, 2023 11:00 - 1 hour - 57.6 MB“There's a gift in you and there's a talent that you're still not sure about that you have, but you have it.” - Manny Cuevas Join us on this episode of the To Be Blunt as we delve into the story of Manny Cuevas, a fashion designer in the western wear industry. We'll cover his journey, from learning from his dad to showcasing their work in Denver and moving to Nashville. We'll also explore Manuel's Star Spangled Couture Collection, raising 8.9 million dollars and using hemp fabric to create ...
130 The 80/20 Rule As It Applies to Cannabis Marketing
January 09, 2023 11:00 - 1 hour - 56.2 MB“You just gotta get super clear on who you're marketing to and you gotta get super clear on who you're messaging to and you have to be super clear on what are you trying to get outta of this and like who are you trying to connect with.” - Max Juhasz In this episode of the To Be Blunt podcast, Max Juhasz shares his journey of doing door to door sales and transitioning to digital marketing. He also talks about how he helped one hemp and CBD companies go from 600,000 to 4.2 million in online s...
129 Cannabis Could Never: Self Employement, Censorship, and Hot Takes with Liz Udell
December 26, 2022 11:00 - 1 hour - 41.8 MB“I think we're all so silent in our states that people kind of need a little reality check. Like having these conversations [about cannabis] are a wake up call to people.” - Liz Udell Welcome back to the To Be Blunt podcast! In this episode,Liz Udell shares opportunities and challenges of self-employment in the cannabis industry and how people who have been recently laid off can leverage the power of social media to their advantage, especially platforms such as LinkedIn which offer a great ...
128 Personal Branding, Investing in Content Creation, and Going Direct To Consumer with Jenna Owens of Fitish
December 20, 2022 07:00 - 1 hour - 50.5 MB“Hire when you're able to, the most important thing you can do is like, hire people to do the things that you suck at or the things you don't wanna do. So you can free up yourself to still have time to do the things you want.” - Jenna Owens Welcome back to the To Be Blunt podcast! In this episode, Jenna Owens shares how she established Fitish and changed it from a fitness program to a skincare line infused with CBD. In addition, she discusses the legalities of her product and how she plans ...
127 How to Create Your Own Website
December 12, 2022 11:00 - 31 minutes - 21.9 MB“I know sometimes people are like, I don't wanna toot my own horn. Well baby toot your horn. This is your chance. Like this is the whole point of getting featured in an article or speaking at a conference. ” - Shayda Torabi Welcome back to the To Be Blunt podcast! In this episode, Shayda talks about relaunching her website and why it's important as content creators to have a website where they can promote not only the products they sell but also market themselves. [00:00 - 02:38] Identity ...
126 Podcast Update + Pivot Pivot Pivot
December 05, 2022 10:00 - 30 minutes - 20.8 MB“We know that cannabis is a remediator , so it's sucking up things that are in the soil and so how it's grown, if it's organic living soil or, or there are pesticides used, you know, those are all factors that determine the end product. ” - Shayda Torabi New Website: https://theshaydatorabi.com/ Free 20 min call: https://calendly.com/theshaydatorabi/free15?back=1&month=2022-12 60 min AMA: https://calendly.com/theshaydatorabi/60min?back=1&month=2022-12 Social Media Brand Audit: https://ca...
125 What Goes Into Planning A Successful Cannabis Event with David Tran of Farechild
November 14, 2022 11:00 - 59 minutes - 40.8 MB“So to me, having partners, having media partners, having those people have a bigger audience. Getting them involved allows you to have a bigger audience so that they can accomplish what they wanna accomplish. ” - David Tran Welcome back to the To Be Blunt podcast! In this episode, David Tran shares how he was inspired to create a magazine for the cannabis space that talks about medical stories and stories of people whose lives were changed thanks to cannabis. He also talks about the need f...
124 Hustle 101 of Bringing The High Class Big Ass Blunt to Life with Jarell Wall of Gentleman Quinns
November 07, 2022 11:00 - 1 hour - 45.3 MB“The most important thing that people should pay attention to is just being in store and actually being blunt in their education.” - Jarell Wall Welcome back to the To Be Blunt podcast! In this episode, Jarell Wall shares how he hustled his way to be on the top and make a name for himself in the cannabis space. He shares how he was able to connect and become a CEO at Gentleman Quinns Blunt Co, and his journey to get into this industry. Jarell also talks about how there is still so much to d...
123 What's Next For The Legal Sale of Cannabis in New York with Lulu Tsui of On The Revel
October 31, 2022 10:00 - 1 hour - 42 MB“The whole purpose of all of this is that everybody eats, everybody has an opportunity to participate if they want to. Everybody has access to information that should be readily available. And if you wanna participate, you work with people where the whole goal is everyone eats together.” - Lulu Tsui Welcome back to the To Be Blunt podcast! In this episode, Lulu Tsui shares about the cannabis market in New York, where cannabis is still not legal, as well as the legality of pseudo illegal ...
122 Avoiding Marketing Risk and Remaining Compliant with Asa Waldstein of Supplement Advisory Group
October 24, 2022 10:00 - 57 minutes - 39.6 MB“Go through all old social media posts and make sure there's not any high risk word lurking. This includes infographics, and hashtags, because the FDA and FTC go back several years on company social media posts.” - Asa Waldstein Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Asa Waldstein. Asa shares about his “Warning Letter Wednesday” emails, where he breaks down the FDA warning letters. He also talks about what an FDA warning letter might be and how it...
121 This Episode Has Not Been Evaluated By The FDA with Marty Marion of Mountain Smokes
October 17, 2022 10:00 - 1 hour - 48.3 MB“But this industry is very fragmented. There are a lot of egos at play. There's a lot of money at stake, and it makes people crazy. We have to stop stabbing each other in the back and doing stupid things, and we have to come together as an industry to make a happier planet, a healthier planet, to help people live happier, healthier lives, and to get quality products.” - Marty Marion Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Marty Marion to talk about h...
120 Building Brands for Target Consumers with Kristi Palmer of KIVA
October 10, 2022 10:00 - 56 minutes - 39 MB“There's nothing more important or more powerful than staying fresh and staying relevant. There's just a lot that you have to do with your communication and your marketing and your branding to achieve that.” - Kristi Palmer Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kristi Palmer of Kiva, currently the number one edibles brand in California. Kristi tells the story behind their innovative products and elevated branding and marketing. She also takes us th...
119 The North American Weed Tour with Mitch Pfeifer of Respect My Region
October 03, 2022 10:00 - 1 hour - 52.2 MB"Selfishly, it’s about growth, whether it's revenue or relationships. Externally, it's about content output, showcasing what legal cannabis looks like, the nuances of experience for consumers, and patients, and the brands that are available, the products that are available, the discussion…” - Mitch Pfeifer Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Respect My Region’s Mitch Pfeifer to talk about cannabis content creation, the importance of building rel...