149 The Ultimate SEO Guide for Cannabis Dispensaries with Matthew Shterenberg of Deeproots

"Follow your passion. There's room for it in the space, and may not be in a direct role and may be consultative, but it exists, and you just have to lean into what you're passionate about."

Are you ready to unlock the hidden potential of cannabis SEO?

Join us on the "To Be Blunt" podcast as Matthew Shterenberg, CEO of Deeproots Partners, reveals the secrets of local search, the Google "Vicinity Update," and the art of captivating content and branding. Explore the latest news on Alabama's medical marijuana program, Rhode Island's Cannabis Control Commission, and Twitch's ban on cannabis content.

Tune in now for a transformative journey into optimizing SEO for cannabis brands!

[00:00 - 07:32] Denver's Week of Marijuana Events, Licensing, and Legal Discussions

[07:32 - 15:40] From Music Dreams to Cannabis SEO: The Journey of Matthew Shterenberg and Deeproots Partners

[15:40 - 23:42] Finding Success in the Cannabis Industry: Passion, Strategy, and Optimism

[23:42 - 31:31] Google Maps Algorithm, Local Industries and the Impact on SEO Strategies

[31:31 - 39:51] Strategies for Google Maps Rankings and Visibility

[39:51 - 47:34] Navigating Censorship and Emerging Search Trends

[47:34 - 55:08] Navigating Google's Categorization and Compliance

[55:08 - 03:01] The Evolving Landscape of Cannabis Marketing: Regional Focus, SEO Strategies, and Industry Insights

Matthew Shterenberg is the co-founder of deeproots partners, an SEO focused digital agency that helps cannabis dispensaries sell more weed. He is cannabis industry veteran, who in the last 7 years has guided marketing and sales strategies for well-known brands like Papa & Barkley, Dom Pen, Sherbinskis, and retail companies like Grassdoor, Body and Mind, Airfield, Hyperwolf and more. 

Matt has proven himself time and again to business leaders with his deep understanding of cannabis consumer behavior which drives lucrative strategies that drive millions in revenue.

In his free time, Matt enjoys his life-long passion of music and playing the drums. 

Connect with Matthew!

Go to LinkedIn: https://www.linkedin.com/in/matthew-shterenberg-272235b9/

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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