145 Cultivating the Future: Innovations in Cannabis Tissue Culture with Kristian Andreassen from Conception Nurseries
To Be Blunt
English - May 22, 2023 10:00 - 53 minutes - 36.6 MBMarketing Business Education How To cannabis marketing cbd thc marijuana marketing professional cannabis professional storytelling ecommerce digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
"What they would do is they would come to a tissue culture lab, like conception, and then we create a clone through a different process than traditional cloning. It's done in a lab, It's done with hormones, mixtures. It's a sterile environment. And through this process, you can actually turn back the clock. It's like you're growing from a seed every time, but you're getting a true DNA replication of that plant every single time." - Kristian Andreassen
This episode of the To Be Blunt Podcast features an exclusive conversation with Kristian Andreassen, a cannabis business owner and brand marketer with over a decade of experience in breeding, commercial cultivation, and brand development of cannabis products. Kristian has recently joined Conception Nurseries as Senior Product Director to support the initiative of building a diverse group of cannabis breeders to meet the expanding market needs.
Tune in to hear Kristian's journey in the industry, from tissue culture cultivation to working with brands to protect their genetics and applying traditional agricultural practices to cannabis.
[00:00 - 08:12] Introducing Kristian Andreassen: Pioneering Cannabis Tissue Culture and Cultivation for 15 Years
[08:13 - 16:50] Exploring the Journey of Cannabis Cultivation and the California Market
[16:50 - 25:38] Unravelling the Complexities of Cannabis Breeding, Genetics, Seeds and Tissue Culture
[25:38 - 34:04] Benefits of Restart CBD's Cannabis Tinctures, Topicals, Edibles & Hemp Derived Delta Nine THC Products
[34:05 - 42:18] Benefits of Tissue Culture Cloning for Commercial Cannabis Cultivators
[42:18 - 53:08] Conception Nurseries Paving the Way for Tissue Culture Adoption in Cannabis Markets
Andreassen’s decade-plus expertise spans breeding, commercial cultivation, and brand development, garnering numerous Emerald Cup and High Times awards for flowers, pre-rolls, concentrates, and genetics. He is a respected fixture of the cannabis industry thanks to a long track record of working with breeders through the medium of tissue culture. He is widely acknowledged to be a pioneer of cannabis tissue culture, introducing stable, high demand genetics to the commercial cannabis marketplace.
Connect with Kristian!
Go to https://conceptionnurseries.com/
Shayda Torabi has been called one of the most influential Women in WordPress, and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
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