009 How Technology is Driving Cannabis Education and Consumer Adoption with Jeremy Jacobs

Today I had the pleasure of speaking with the Founder and CEO of Enlighten, Jeremy Jacobs.

Let’s dive into Jeremy’s story about how Enlighten is leading the way to destigmatizing and educating people about cannabis.

Things you will learn in this episode:

[00:01 – 05:46] What is Enlighten?

Jeremy talks about what Enlighten is all aboutJeremy speaks about incorporating technology into the cannabis industry

[05:47 – 17:37] How Technology is Driving Cannabis Education and Consumer Adoption

Jeremy talks about the early adopters of cannabis and their lifestyleThe evolution and adoption of cannabis through all agesJeremy weighs in on why it’s important to educate consumers, retailers, and brandsEquipping dispensaries with the necessary technology for superior consumer education and improved consumer experience

[17:38 – 25:55] Navigating Through The Market

Connecting with consumers through digital marketing and campaignsStepping up your marketing and educating the consumers with technologyJeremy talks about Cannabis Club TV and the different digital signage services they offer

[25:56 – 46:00] Stigma In The Industry

Jeremy and I tap into the greatest stigma in the cannabis industryThe Canna-bus: a mobile cannabis dispensary experienceJeremy talks about being advocates to educate people and destigmatize cannabis

[46:01 – 50:19] Closing Segment

Is there any dispensary that shows off what Enlighten does that you can mention and share with our listeners?I don’t know if I can tell you. What I can tell you is we have a self-service portal that’s launching in about 3-4 weeks, and it will contain a list of all dispensaries we’re in.Follow Jeremy and Enlighten online! See below for linksFinal words from me

 

Tweetable Quotes:

“The more knowledge that we put into the marketplace, the more people embrace our real lifestyle.” – Jeremy Jacobs
 

You can connect with Jeremy on LinkedIn. Visit their website https://getenlightened.io/ for the technology solutions that you need. Check out Canna-bus and join in on the mobile dispensary experience!

 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

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For anyone who is looking for some creative inspiration in a budding industry, connect with me on LinkedIn, Instagram, Facebook, Yo

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