008 Joe Hodas, CMO of Wana Brands
To Be Blunt
English - July 27, 2020 10:00 - 39 minutes - 27 MBMarketing Business Education How To cannabis marketing cbd thc marijuana marketing professional cannabis professional storytelling ecommerce digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Today I had the pleasure of speaking with the Chief Marketing Officer of Wana Brands, Joe Hodas.
Let’s dive into Joe’s story of how Wana Brands stays ahead in the market by producing quality products while ensuring consumer safety.
Things you will learn in this episode:
[00:01 – 06:57] What is Wana Brands?
Joe talks about what Wana Brands is all about[06:58 – 17:22] Wana Brands’ Campaign
Let’s hear from Joe’s perspective about Wana Brands’ company culture[17:23 – 24:15] Evolution of the Market
Joe talks about the evolution of the cannabis industryQuick plug to our sponsor, Restart CBD.[24:16 – 34:33] Shifting Their Strategy and Expanding Their Market
Wana Brands’ strategies for their expansion within CanadaCheck out the Last Prisoner Project, a project that seeks justice for people incarcerated for cannabis use.[34:34 – 39:21] Closing Segment
Get involved and help make a change for the cannabis industryMinority Cannabis Business AssociationNational Cannabis Industry AssociationDo you have a favorite retailer or dispensary that we can highlight in this episode?The Farm. Terrapin Care Station. Medicine Man. LivWellConnect with Joe onlineSee below for linksFinal words from Joe and meTweetable Quotes:
“For those getting into it, I also think you need to understand that this isn’t just a product, right? This is about changing our culture in our society. It’s about overall harm reduction.” - Joe Hodas
You can connect with Joe on LinkedIn, Instagram, and Twitter. Check out his blog http://thefutureofcannabis.blogspot.com/. Visit their website https://www.wanabrands.com/ for more information on Cannabis and your CBD needs!
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
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