016 Betting the Farmacy and Crowd Funding on Your Woman Owned Cannabis Brand with Franny Tacy

To Be Blunt

English - September 23, 2020 10:00 - 50 minutes - 34.7 MB
Marketing Business Education How To cannabis marketing cbd thc marijuana marketing professional cannabis professional storytelling ecommerce digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 015 Establishing Cannabis Industry Standards and How You Can Get Involved with Cary Black

Next Episode: 017 Cannabis, Marketing, and Data: A Love Story with Jocelyn Sheltraw of Headset

Franny Tacy is the owner of Franny’s Farmacy and the first female hemp farmer in North Carolina. On today’s show, Franny walks us through how crowdfunding for businesses works and what it’s like being a woman in an industry dominated by men.

[00:01 – 10:03] Betting the Farmacy and Crowd Funding on Your Woman-Owned Cannabis Brand

Franny talks about her journey from working in pharmaceuticals to founding Franny’s FarmacyThe first in the country to do crowdfunding for a business

[10:04 – 24:22] Welcome Transition for the Brand

What Franny’s Farmacy is all about.

[24:22 – 31:10] Advocates for the Plant

Let’s be good stewards and share the goodness that this plant brings

[31:11 – 44:09] Evolving the Brand

How did you come up with the idea of the brand, and how do you further evolve it?

[44:10 – 50:25] Closing Segment

Final thoughts from FrannyPeople need a person and a brand that they can believe and trust.Connect with Franny online!

Franny Tacy, Owner of Franny’s Farmacy, is the first female hemp farmer in North Carolina in over 75 years. Franny is one of the preeminent experts of all things hemp, participates in the hemp Research Trials with North Carolina State University, has a TEDx speech on hemp, and is a founder of the non-profit Women in Hemp. She has degrees and work experience in Forestry and Education and worked in the pharmaceutical industry for over a decade prior to transitioning into the cannabis space.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

Tweetable Quotes:

“If you see it, know it, you just gotta stand up, and I’ve done it time and time again. Even in that TED talk, we haven’t even opened our first dispensary. I was just talking about how much I love the plant, and I was dedicated to it. So, we’ve come a long way, and my voice would get shaky. I have had to work on my voice, we all have a voice.” – Franny Tacy

“Whatever you’re good at, if you love cannabis, there is a space for you.” – Franny Tacy

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to our previous episodes. You can listen to my podcast on Spotify, Stitcher,