022 Legacy Cannabis Brands and Marketing Artisanal Concentrates with Claudio Miranda

To Be Blunt

English - November 02, 2020 11:00 - 57 minutes - 39.8 MB
Marketing Business Education How To cannabis marketing cbd thc marijuana marketing professional cannabis professional storytelling ecommerce digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: 021 Creating the Cannabis Brand of your Wildest Dreams with Harlee Case and Jade Daniels

Next Episode: 023 Cannabis: How High Can It Grow, The Consumer VC Summit Interview with Catharine Dockery of Vice Ventures

Claudio Miranda is the CEO and co-founder of the Guild Extracts. He has a background in the natural products industry, mastering brand marketing consultation, and advising startups. In today’s episode, Claudio gives us a peek at what it takes to build a family of artisanal brands.

[00:01 – 07:24] Claudio’s Story and How Guild Enterprises was Born

[07:25 – 19:00] Legacy Cannabis Brands – creating a family of artisanal brands

[19:01 – 33:36] Guild Extracts: Marketing Artisanal Concentrates

[33:37 – 49:44] Continuing Innovation Even After Reaching the Top

[49:44 – 57:54] Claudio’s Favorite Brands and Call to Action

Claudio Miranda is the co-founder & CEO of Guild Extracts - a California legacy brand that produces handcrafted, artisan concentrates for connoisseurs and medical patients. Since the late ’80s, Claudio Miranda has been a part of the cannabis world. In 2014, after nearly 30 years of honing his cultivation skills, working in the natural products industry, mastering brand-marketing consultation, and advising start-ups, he returned to the cannabis industry. He went on to lead the development of Guild Enterprises - a brand management company that oversees the Guild family of brands. Follow Guild Extracts on Instagram @guild_extracts_

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

Tweetable Quotes:

“I’m a brand marketer, and I think one of the key things that I brought to the equation was my expertise in branding and marketing.” – Claudio Miranda

“A successful business model is one that you are making something very specific for a very specific audience, and it starts with who that customer is, and that should be really the north star of the business in terms of everything your business moves toward is serving the needs of that customer.” – Claudio Miranda

Resources Mentioned:

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

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