021 Creating the Cannabis Brand of your Wildest Dreams with Harlee Case and Jade Daniels

Harlee Case and Jade Daniels are the Co-Founders of Ladies of Paradise. They specialize in branding, creatives, events, social media, and operate their own brand of pre-rolls called Lady Jays. In this episode, we talk about what it’s like being women in an industry dominated by men and how we are rising up to that challenge.

[00:01 – 11:18] The Story of Ladies of Paradise + Lady Jays

[11:19 – 15:37] The Oregon Market

[15:38 – 38:17] Creating the Cannabis Brand of your Wildest Dreams

[38:18 – 44:15] The Lady Jays Brand

[44:16 – 49:53] Closing Segment

Jade Daniels, Co-Founder & CEO of Ladies of Paradise / Lady Jays 

Creating a lifestyle brand is all about transition, adaptation, and innovation— Jade Daniels spent her childhood moving around the world and quickly developed a knack for making friends and adapting to new situations. She founded Ladies of Paradise in 2014, after earning a degree in Public Relations at the University of Houston.

Harlee Case, Co-Founder & CCO of Ladies of Paradise / Lady Jays 

Harlee Case is a Portland-based stylist, photographer, creative director, and co-founder of Ladies of Paradise. A talented musician, Case lights up her surroundings, emanating passion, determination, and her gift for creativity and contrarian thinking. “Hustle hard, know your worth, and work with women,” is the mantra fueling Case’s work with LoP.

Follow Ladies of Paradies and Lady Jays on Instagram. Check out their CBD products at https://shopladyjays.com/. 

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.

Tweetable Quotes:

“Our main focus has been helping people speak to their female audience. Helping people reach the women out there that maybe don’t exactly fit into just the feminine box.” – Harlee Case

“The cannabis industry is new, and you know a lot of times we would just take on stuff that we didn’t know how to do. And it’s fun to do it like that and also it really pushes you to branch out and think outside the box.” – Jade Daniels

 
Resources Mentioned:

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