029 California Cannabis Status Check with Jeffrey Welsh of Vicente Sederberg

Jeffrey Welsh is a partner at Vicente Sederberg and a Co-Founder of Composite Agency. In this episode, if you’re curious about how the industry is fairing, specifically in California, then light one up and listen up as Jeff gives a status check of the California cannabis market state.

[00:01 – 10:50] Jeff’s Story with Cannabis

[10:51 – 17:46] California Cannabis Status Check

[17:47 – 32:16] Money, Legalities, and Getting the Licenses for Cannabis in California

[32:17 – 45:15] California the Poster Child of the Industry

[45:16 – 53:01] The Black Market a Threat to the Legal Market

[53:02 – 56:53] Final Thoughts and Call to Action

Jeffrey Welsh is a partner at Vicente Sederberg LLP, where he focuses his practice on advising companies, brands, entertainment, and media properties, other law firms, and investors on how to navigate the California cannabis marketplace/ Prior to joining VS, Jeffrey worked in Corporate Business Affairs at the largest talent agency in the world, William Morris Endeavor, now WME | IMG, while simultaneously continuing to work in the legal cannabis industry part-time. In this unique position, Mr. Welsh’s goal was to develop an understanding of the nuanced entertainment industry, while concurrently connecting entertainer-advocates with projects and groups actively working in the cannabis space. In 2015, Jeffrey co-founded Frontera Law Group with Luke Stanton. Through aggressive networking and an unrelenting desire to be the first mover in the cannabis-to-entertainment/media space, Mr. Welsh fostered an extensive network with the current and future tastemakers of the entertainment industry to facilitate deal flow between these two industries. In April of 2017, Mr. Welsh co-founded a full-service creative agency, Composite. Composite helps guide and grow brands in the legal cannabis industry and specializes in creative & content production, marketing research & strategy, and product development. By navigating this unique path, Mr. Welsh is sensitive to specific legal issues involved in entertainment and cannabis coming together, such as intellectual property, endorsements, licensing, criminal and civil liability and other business and other legal considerations. Jeffrey holds a Bachelor of Music from the University of Hartford, a Master of Music from the University of Southern California, and a Juris Doctor from Pepperdine University School of Law. Recognized as a thought leader in the California and entertainment communities, Jeffrey frequently speaks at cannabis industry events throughout Southern California. https://vicentesederberg.com/people/jeffrey-welsh

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi