037 Securing Publicity and PR for your Cannabis Brand with Alice Moon

Alice Moon is a cannabis media maven and founder of the Alice Moon PR & Creative Agency. She focuses on PR, Social Media, and Marketing for both cannabis and non-cannabis brands. Every brand or organization wants its name to be known. They want their stories heard. And so, in this episode, we’ll be tackling one of the most important parts of being a brand, especially in the cannabis industry, and that is PR and Marketing.

[00:01 – 03:54] Opening Segment / Introduction of Topic and Guest

[03:55 – 11:18] Alice’s Story / Marketing Cannabis Through Social Media

[11:19 – 22:58] What is Public Relations? / How to Improve Your PR

[22:59 – 35:12] The Bad Side of too Much Press / Crisis Management

[35:13 – 44:09] Out of Industry Media vs. In Industry Media / How Much Time Do You Put in Social Media Marketing?

[44:10 – 48:42] Business Cards / Are Press or Media Kits Important?

[48:43 – 51:31] Final Thoughts and Call to Action

Alice Moon is an entrepreneur with 8 years of experience working in the cannabis industry. She is the Founder of Alice Moon PR, a public relations and communications agency that represents both ancillary and plant-touching brands in the cannabis industry. Her main focus is on Splitbud, a recently launched tech company that is helping consumers access cannabis at affordable prices.

Additionally, she is Director of Communications for Blunt Talks, an educational event series that is commonly referred to as "Ted Talks for Cannabis". She is most notably known for founding her own cannabis tech startup, which was nominated Best Tech 2017 by Dope Magazine Awards. Moon's web app featured The World's Largest Edible Directory, which was created to help consumers find the right edible for them based on dietary needs and location.

After writing edible reviews for years, Moon was diagnosed with Cannabinoid Hyperemesis Syndrome in 2018, which forced her to cease cannabis use completely. Her passion for cannabis and desire to find a cure for CHS has made her an outspoken advocate for the syndrome. Her work in the cannabis industry has landed her features in LA Weekly, High Times, Merry Jane, Business Insider, Weedmaps, Leafly, Benzinga, RX Leaf, and Civilized, with appearances on CNN, Vice's "Blunt Talks" and Viceland’s "Bong Appetit".

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

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