010 Making a Big Brand Impact With a Small Budget with Troy Meadows
To Be Blunt
English - August 10, 2020 10:00 - 1 hour - 42.6 MBMarketing Business Education How To cannabis marketing cbd thc marijuana marketing professional cannabis professional storytelling ecommerce digital marketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Troy Meadows is the Co-Founder and CMO of Legion of Bloom, and on today’s show, we dive into Troy’s story about how a group of farmers came together to make a significant brand impact with a small budget.
Things you will learn in this episode:
[00:01 – 10:16] What is Legion of Bloom?
Troy talks about how the Legion of Bloom started[10:17 – 31:15] Terpenes and Why They Are Important
Troy talks about why they focus heavily on their terpene extraction[31:16 – 42:50] Driving Consumer Education
As manufacturers, we always ask the question, “would I give this to the people I care about?”[42:51 – 57:18] Making a Big Brand Impact With a Small Budget
Troy talks about their marketing strategies[57:19 – 1:01:56] Final Question and Call to Action
What is one of your top retailers that carries your products?ApothecariumSPARCOrganiCannFinal words from meTroy Meadows is the Co-Founder and CMO of The Legion of Bloom, a values-driven vertically integrated cannabis company operating out of Oakland, California that crafts some of the country’s most famous and sought-after cannabis products. When Troy isn’t building the LEGION brand, he’s into plant-based eating, Ultra marathons, and finds inspiration from authors like Tim Ferris.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.
Tweetable Quotes:
“Building a brand and creating a real voice in the industry was gonna be a lot easier with the five of us together as opposed to just trying to be individual farmers in an ever-changing environment.” – Troy Meadows
“You have to be okay with falling on your face sometimes. You have to be willing to sit down and write copy for a couple of hours every single morning. And you have to be okay with, you know, making sure everyone’s happy.” – Troy Meadows
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!
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