035 How To: Be a Boss Ass Female Cannaprenuer with Lauren Miele of KushKards

Lauren Miele is the Founder & CEO of KushKards, a company that creates cannabis greeting cards. Cannabis enthusiasts consider KushKards as one of the perfect gifts for cannabis enthusiasts. But what are they, and how did the idea come to fruition? Tune in as Lauren shares her story and the birth of KushKards.

[00:01 – 03:17] Opening Segment/Introduction of Topic and Guest

[03:18 – 25:07] Lauren’s Journey with Cannabis and The Story of KushKards

[25:08 – 33:14] How to Be a Boss Ass Female Entrepreneur

[33:15 – 40:23] Patents and Trademarks. You can’t copy authenticity.

[40:24 – 45:53] Collaboration with Tommy Chong

[45:54 – 55:21] Trial and Error: Figuring out how to market your brand

[55:22 – 59:47] Final Thoughts and Call to Action

If you are a marijuana consumer, you must have come across one of the holiday-decorated blunt rolls. The brain behind this idea is Lauren, who made weed festive. With a marketing and leadership background, she created the first KushKard to spell out greetings for the festive season.

And since 2013, she has been breaking through the marijuana industry by applying her extensive knowledge in consumer goods to provide sentimentally and mostly appreciated holiday cards with a personal touch.

Lauren Miele is the Founder/CEO of KushKards, a fun, creative way to share the holiday season’s merry. With a degree in Home Products Development, she uses her marketing, strategies, and social media skills to create awareness and lessen the awkwardness that comes with the consumption of cannabis.

Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi

Tweetable Quotes:

“You can’t copy authenticity. You can’t copy it. Because yes someone can start a brand, but do they have the story?” – Lauren Miele

“Make a plan and come out so strong that nobody can or wants to or is gonna try to [copy you]. They just want to partner with you.” – Lauren Miele

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs!

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