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Episodes
Blogging Statistics Research Preview
August 29, 2011 10:16 - 38.8 MBThe latest blogging stats, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier this month. This podcast is an exclusive recording of her talk. Much of the data she shared was a preview of the blogging stats to be included this… The post Blogging Statistics Research Preview appeared first on Eric Schwartzman.
Life on Mars
August 22, 2011 20:43Life on Mars, space colonies and inspiring innovation with Peter H. Diamandis (@peterdiamandis) Chairman and CEO, X PRIZE Foundation, a key figure in the development of the personal spaceflight industry. Peter has created many space-related businesses and organizations, including the X PRIZE Foundation, an educational nonprofit prize institute whose mission is “to create radical breakthroughs for the benefit of humanity.” The foundation, which presents a $10 million award to the first tea...
The Science of Increasing Your Online Influencer Score
August 15, 2011 12:00 - 26.5 MBWhat’s your online influencer score? In this episode, you’ll find out why your influencer score matters and what you can do to increase it. Klout was one of the first company’s to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence. Klout’s API had 2 billion calls… The post The Science of Increasing Your Online Influencer Score appeared first on Eric Schwartzman.
Increase Your Klout Score
August 15, 2011 12:00What’s your Klout score? How do you increase your Klout score? And who has the highest Klout score for the topics you’re interested in? In this episode, you’ll find out why your Klout score matters and what you can do to increase your Klout score. Klout is the company that’s attempting to use social signals to improve upon Google’s Page Rank algorithm as a way of measuring influence. Klout’s API had 2 billion calls last month and is working with over 3,000 partners and brands. The servic...
Kara Swisher on Murdoch, Huffington and Pogue
August 08, 2011 16:28 - 34 MBIf you’re interested in tech news, you’re going to find this very interesting. If you’re a media relations professional who works in tech, you’ve just hit the mother lode. In this podcast, Cathy Brooks (@cathybrooks), who currently handles marketing for Draper Fisher Jurvetson backed Israeli mobile search app provider DoAT interviews All Things D co-editor Kara Swisher (@karaswisher) about her tech blog’s personality,… The post Kara Swisher on Murdoch, Huffington and Pogue appeared first on...
How to Share Social Media
August 01, 2011 12:56How to share social media is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares? Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself asking the question why use Google+ when you’re still getting the hang of Facebook and Twitter? And how on earth do you please managers and clients who want to control the message a...
HOW TO: Master Social Media Engagement with Chris Brogan
August 01, 2011 12:42 - 28 minutes - 26.1 MBHow to master social media engagement is a question asked widely by businesses and consumers. Does your corporation or business know how market on Facebook or how to tweet and how to retweet compelling shares? Are you writing the best Facebook wall posts? Do you know how to use Twitter for business? Do you find yourself… The post HOW TO: Master Social Media Engagement with Chris Brogan appeared first on Eric Schwartzman.
Why Use Google Plus
July 28, 2011 12:42Why use Google+ when there’s always a new social network? What are the benefits of using Google Plus? What are the advantages of using G+? And how, if at all, will Google+ impact Google search, if it’s successful? Think about it. Over the last 7 years, online conversations have moved from blogs to social networks. The most engaging status updates, tweets and shares generate conversations, edging them up to the top of the stream. On the other hand web pages are ranked largely by i...
How Black Hat SEOs Game Google Search
July 25, 2011 12:58 - 17.5 MBAre black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JC Penny and Overstock.com had to be manually demoted by Google because they were paying for inbound links to artificially inflate their rankings. Last month a Chinese start-up that uses illicit SEO tactics… The post How Black Hat SEOs Game Google Search appeared first on Eric Schwartzman.
How Black Hats Game Search
July 25, 2011 12:58Tweet Are black hat SEO specialists getting better at outsmarting Google? And is Google Local Search particularly susceptible to gaming? Earlier this year, JC Penny and Overstock.com had to be manually demoted by Google because they were paying for inbound links to artificially inflate their rankings. Last month a Chinese start-up that uses illicit SEO tactics to outrank a number of major consumer brands for keywords like “summer dresses” secured a $15 million dollar investment from S...
Best Facebook Wall Posts
July 16, 2011 21:52Tweet Why is it some Facebook wall posts get likes and comments, while others get none? When is the best time to post, how often should you post, are there certain words that generate a higher response rate? What’s the science of procuring engagement on the world’s largest social network? In this episode, we explore what makes a great Facebook wall post? The best shares aren’t random. There is a method behind the madness. Listen to this podcast with Buddy Media director of commun...
How to Make a Facebook Posts Go Viral
July 11, 2011 21:46 - 50 minutes - 46.4 MBThe best shares aren’t random. There is a method behind the madness. Prior to their acquisition by Salesforce.com, I spoke to Buddy Media director of communications Joe Ciarallo (@joeciarallo) about why some Facebook wall posts get likes and comments, while others get none? When is the best time to post on social media,… The post How to Make a Facebook Posts Go Viral appeared first on Eric Schwartzman.
What Makes Facebook Posts Go Viral
July 11, 2011 21:46 - 46.4 MBWhy is it some Facebook wall posts get likes and comments, while others get none? When is the best time to post, how often should you post, are there certain words that generate a higher response rate? What’s the science of procuring engagement on the world’s largest social network? In this episode, we… The post What Makes Facebook Posts Go Viral appeared first on Eric Schwartzman.
Social Customer Service ROI
July 10, 2011 17:43Is there a way to reduce call center costs while improving the quality of customer experience? In this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced on social customer service for Salesforce.com on building the business case with management for using social media in their customer service. departments. Can social customer service protect brands against perceived and systemic product...
HOW TO: Sell the ROI of Social Customer Service
July 10, 2011 17:37 - 39.5 MBIs there a way to reduce call center costs while improving the quality of customer experience? n this episode, former Forrester Analyst Natalie Petouhoff (@DrNatalie) discusses her ROI model for social customer service and the recent videos she produced for Salesforce.com on building the business case for integrating social into customer service. Can social customer… The post HOW TO: Sell the ROI of Social Customer Service appeared first on Eric Schwartzman.
Google Analytics Deep Dive with Justin Cutroni – Part 2
June 20, 2011 13:00 - 29.5 MBGoogle Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it. Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni, Director, Education at Google From paid search, to display advertising, to social media, to email,… The post Google Analytics Deep Dive with Justin Cutroni – Part 2 appeared first on Eric Schwartzman.
Google Analytics Deep Dive with Justin Cutroni - Part 2
June 20, 2011 13:00Google Analytics can show your ROI of your online and offline marketing efforts, as long as you know how to use it. Welcome to the second half part of our two part series on Google Analytics with Justin Cutroni. From paid search, to display advertising, to social media, to email, marketers are working in a variety of different channels. In this episode, we discuss how to use your web analytics to get actionable business intelligence beyond just the last page visited before the conversion...
Mobile Apps for Live Events
June 13, 2011 13:00Want to launch a custom mobile app at your next event? Nervous about having to develop it from scratch? In this podcast Pankaj Prasad (@therealpankaj) from DoubleDutch, which has built apps for TED, Cisco Events and HP Events, shares best practices for creating branded mobile apps for live events. Double Dutch has skinnable geolocation apps for mobile devices that bring the functionality of Facebook, Twitter and FourSquare in a closed community, to the mobile device. The Double Dutch mobil...
HOW TO: Build a Mobile App
June 13, 2011 13:00 - 49.9 MBWant to launch a custom mobile app to build excitement before and accelerate connections at your next event? Nervous about having to develop it from scratch? If you’ve already read my blog post on HOW TO: Social Media Market B2B Events — which gives a punch list of things you can do to promote… The post HOW TO: Build a Mobile App appeared first on Eric Schwartzman.
Google Analytics Deep Dive with Justin Cutroni – Part 1
June 05, 2011 12:00 - 29 minutes - 27 MBGoogle Analytics can give you real business insight into the effectiveness of marketing efforts, if you know what you’re looking for. Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni), Director of Education at Google. In part one of our two part series, Justin talks about his favorite reports for… The post Google Analytics Deep Dive with Justin Cutroni – Part 1 appeared first on Eric Schwartzman.
Google Analytics Deep Dive with Justin Cutroni - Part 1
June 05, 2011 12:00Google Analytics can give you real business insight into the effectiveness of marketing efforts, if you know what you’re looking for. Welcome to our podcast series on Google Analytics with Justin Cutroni (@JustinCutroni). In part one of our two part series, Justin talks about his favorite reports for measuring business outcomes (All Traffic Sources, AdWords Campaigns and Funnel Visualization reports), digging deeper with Advanced Segmentation, drawing strategic and tactical business insig...
Digital Illiteracy at Work
June 01, 2011 23:57Despite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information. How else do explain Burson-Marsteller's email smear campaign against Google for Facebook, a famous British soccer player's lawsuit against Twitter to unmask his anonymous critics, or JC Penny and Overstock.com's decision to employ black hat SEO tactics, resulting in their websites being manually d...
Overcoming Digital Illiteracy at Work
June 01, 2011 23:51 - 31.2 MBDespite the wide spread adoption of social media on a global basis, most companies today remain clueless about how digital technology is changing the way people communicate and share information. How else do explain Burson-Marsteller’s email smear campaign against Google for Facebook, a famous British soccer player’s lawsuit against Twitter to unmask his anonymous… The post Overcoming Digital Illiteracy at Work appeared first on Eric Schwartzman.
When to Facebook, When to Tweet
May 24, 2011 12:00 - 18.1 MBWhen’s the best time to Facebook? When’s the best time to tweet? If you’re a marketer, it’s something you’ve probably wondered more than once. Until now, there has been very little research conducted to answer that question. In this podcast on the Science of Timing Facebook status updates tweets, social media scientist Dan Zarrella… The post When to Facebook, When to Tweet appeared first on Eric Schwartzman.
B2B Social Media Keynote
May 19, 2011 12:00Thursday, Luncheon Keynote, 12:30–2 p.m. SNCR Presentation: "Social Marketing to the Business Customer: It's Time to Get Serious About B2B" With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search eng...
Digital Impact Conference Keynote
May 19, 2011 12:00 - 57.2 MBThis keynote featuring Paul Gillin and Eric Schwartzman was presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City. With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this keynote, you’ll hear how… The post Digital Impact Conference Keynote appeared first on Eric Schwartzman.
B2B Digital Marketing Keynote Highlights
May 19, 2011 12:00 - 1 hour - 57.2 MBThis is an audio transcript of a keynote presentation by Paul Gillin and I, presented by the Society for New Communications Research at the PRSA Digital Impact Conference in New York City. It was delivered just after our book, Social Marketing to the Business Customer was released. With spending projected to grow at 21%… The post B2B Digital Marketing Keynote Highlights appeared first on Eric Schwartzman.
Managing Online Communities with Rachel Happe
May 17, 2011 12:00 - 47.7 MBManaging online communities isn’t always all it’s cracked up to be. Sometimes, things go a little sideways. That’s just what happened to me. I have always been impressed with Rachel Happe’s deep subject-matter expertise in the area of online community management. She has invested a great deal of time and energy thinking about… The post Managing Online Communities with Rachel Happe appeared first on Eric Schwartzman.
B2B Social Media Podcast - Episode 9
May 10, 2011 12:00Our guest panelist is Allan Schoenberg (@allanschoenberg), director of corporate communications at CME Group (@cmegroup). We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to [email protected] Post a comment to our show page at iTunes. In this episode: 1. Match.com Lawsuit Raises Key Issue: Who's Responsible for Truth? - Is it your responsibility to share relevant information with your customers, even if youíre not sure itís a...
How Bing Plans to Steal Market Share from Google
May 06, 2011 15:13Search engine marketing remains a tough slog for Google competitors like Microsoft’s Bing, which, despite six straight quarters of market share gains, was still at just 13.9 percent as of March. Still, the only company in the space to achieve such a six-quarter streak before then had been Google. Social search, geolocation and digital video are among the hot frontiers at companies seeking to improve our search experience. Adam Sohn, senior director of public and influencer relations for Micro...
Social Networking for Internal Communications
May 03, 2011 12:00Marcie Steerman from the technical communications group at Johns Hopkins Applied Physics Lab and Heather Marks, Director, Interactive Communications at Avery Dennison talk about how their organizations are using private online social networking platforms behind the firewall as part of their internal communications strategy. Johns Hopkins is redefining internal communications practices with a social network that facilitates dialog among more than 4,500 staff members spread across a 300 acre c...
B2B Social Media Podcast – Episode 8
April 27, 2011 20:20 - 40 minutes - 37.5 MBB2B Social Media Podcast – Episode 8 Should organizations discipline employees for noncompliance with their social media policies? We discuss an incident reported by the New York Times involving Reuters reprimanding an employee for criticizing the newswire’s management style via Twitter. But accordingly to the National Labor Relations Board, a federal government agency, that may… The post B2B Social Media Podcast – Episode 8 appeared first on Eric Schwartzman.
B2B Social Media Podcast 8
April 27, 2011 20:20Should organizations discipline employees over their comments in social media? The pros and cons of using social networks behind the firewall. Is it time for B2B marketers to put a mobile marketing strategy in place? Our guest panelist is Chris Boudreaux (@cboudreaux), founder of Social Media Governance and Senior VP at Converseon. We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to [email protected] Post a comment to our ...
Mobile Marketing Strategy - Part Two
April 21, 2011 12:00Mobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own? How should marketers approach this type of scenario? And what mobile marketing trends should advertisers be paying attention to? And what about the user interface? It’s one thing to lead a horse to water. It’s another thing to get them to actually drink. We know, by now, that the user experience on a mobile device is ...
Mobile Marketing Strategy – Part Two
April 21, 2011 12:00 - 48.6 MBMobile marketing is all about social, and all about local. But what about businesses with multiple locations? Or brands sold by resellers at locations that aren’t their own? How should marketers approach this type of scenario? And what mobile marketing trends should advertisers be paying attention to? And what about the user interface? … The post Mobile Marketing Strategy – Part Two appeared first on Eric Schwartzman.
Mobile Search Strategy – Part One
April 18, 2011 12:00 - 42 minutes - 38.5 MBMobile search volume is growing exponentially. In 2009, there were around a billion monthly searches being made from mobile devices. Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within… The post Mobile Search Strategy – Part One appeared first on Eric Schwartzman.
Mobile Search Strategy - Part One
April 15, 2011 23:25Mobile search volume is growing exponentially. In 2009, there were around a billion monthly searches being made from mobile devices. Today, that number has more than doubled to 2.3 billion, and analysts predict there will nearly 3.5 billion mobile searches per month by 2012. Already, 80% of mobile searchers research their purchasing decisions within a 10 to 20 mile radius of their location. And if you think the future of the mobile web is going to be all about apps, think again. The #1 a...
Digital Marketing Research for Reputation Management at Amway
April 15, 2011 00:03 - 30 minutes - 28.6 MBSocial marketing research, social media monitoring social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time. Reputation management on global scale requires a combination of social media monitoring software and human intelligence. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations… The post Digital Marketing Research for Reputation Management at Amway appeared firs...
Amway Leverages Social Marketing Research for Reputation Management
April 15, 2011 00:03 - 30 minutes - 28.6 MBSocial marketing research and social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time and globally. Reputation management on global scale requires a combination of social media monitoring software (complex Boolean search strings) and well-trained humans to catch nuances in each local community. Online issues management… The post Amway Leverages Social Marketing Research for Reputation Management appeared first on E...
Social Marketing Research
April 15, 2011 00:03Social marketing research and social media analytics have become essential tools for companies seeking to identify issues and correct misperceptions in real time and globally. Reputation management on global scale requires a combination of social media monitoring software (complex Boolean search strings) and well-trained humans to catch nuances in each local community. Online issues management and sentiment analysis may depend on instant analysis of Twitter conversations around keywords, but...
Who Needs a Private Social Network
April 11, 2011 21:26I know what you’re thinking. Private social networking is a stupid idea. Be open. Right? But there are plenty of situations where private social networking actually makes a heck of a lot of sense. Think about it. Today, we use activity streams on social networks for marketing, sales and customer service. But there’s nothing private about Facebook. How can businesses social network privately? In his keynote at Dell’s B2B Social Media Huddle in London last month, Brian Solis said that h...
Benefits of Private Social Networks
April 11, 2011 21:05 - 30.6 MBI know what you’re thinking. Private social networking is stupid. Be open. Right? But there are plenty of situations where private social networking actually makes a heck of a lot of sense. Think about it. Today, we use activity streams on social networks for marketing, sales and customer service. But there’s nothing private… The post Benefits of Private Social Networks appeared first on Eric Schwartzman.
Private Social Networks for Internal Communications
April 11, 2011 21:05 - 33 minutes - 30.6 MBI know what you’re thinking. Private social networks for internal communications are stupid. Be open. Right? But there are plenty of situations where internal social networks actually makes a heck of a lot of sense. Think about it. Today, we use activity streams on social networks for marketing, sales and customer service. … The post Private Social Networks for Internal Communications appeared first on Eric Schwartzman.
B2B Social Media Podcast 7
April 05, 2011 21:11B2B social media items discussed: Are social Q&A services worth your time, searching tweets by Linkedin profile data and how SXSW used social sync to make registration data useful. Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya Shivkumar (@thelenticular) Director, Product Management @Janrain, a user management platform for the social web. We welcome your comments, criticism and feedback. P...
B2B Social Media Podcast – Episode 7
April 05, 2011 20:51 - 32 minutes - 29.8 MBB2B social media items discussed: Are social Q&A services worth your time, searching tweets by Linkedin profile data and how SXSW used social sync to make registration data useful. Our guest panelists are Jim Cahill (@JimCahill), Chief Blogger and Head of Social Media for the Process Group of Emerson (@EmersonProcess) and Vidya Shivkumar (@thelenticular)… The post B2B Social Media Podcast – Episode 7 appeared first on Eric Schwartzman.
B2B Social Media Podcast – Episode 6
March 28, 2011 13:00 - 35 minutes - 32.1 MBLinkedin launches crowdsourced news aggregation service, Forrester predicts B2B spending to rise 6.7% in 2011 and Chrysler’s reaction to a mistaken tweet with guest panelists Jeff Cohen (@jeffreylcohen) of Social Media B2B and Rick Short (@rickshort21) of Indium Corp. and its constellation of bloggers. B2B Discussion Items: Linkedin Launches a Social Aggregated News Service… The post B2B Social Media Podcast – Episode 6 appeared first on Eric Schwartzman.
B2B Social Media Podcast 6
March 28, 2011 13:00Linkedin launches news crowdsourced aggregation service, Forrester predicts B2B spending to rise nearly 6.7% in 2011 and Chrysler’s reaction to a mistaken tweet with guest panelists Jeff Cohen (@jeffreylcohen) of SocialMediaB2B.com and Rick Short (@rickshort21) of Indium Corp. and its constellation of bloggers. Discussion Items: * Linkedin Launches a Social Aggregated News Service using its strength in professional profiling of its members. Are the opinions of other professionals more v...
Haiti Emergency Communications: 3 Lessons from the Epicenter
March 23, 2011 12:32 - 25 minutes - 23.6 MBWhen every cell tower in a nation is down, channels soon become overloaded and communicators must depend on disaster communications systems. The post Haiti Emergency Communications: 3 Lessons from the Epicenter appeared first on Eric Schwartzman.
Social Media Marketing Travel in a Recession
March 22, 2011 13:17Social media travel marketing has become more important to the hospitality industry, and the public relations firms serving it, since the economic downturn hit the travel industry in 2008. Social media PR in particular is also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals in real time via social networking, says Karen Gee McAuley (@gemtweet), executive vice president of Blaze PR and a 25-veteran of the travel and tour...
Social Media Marketing Travel in Recession
March 22, 2011 13:17 - 21.9 MBSocial media travel marketing has become more important to the hospitality industry, and the public relations firms serving it, since the economic downturn hit the travel industry in 2008. Social media PR in particular is also becoming more vital with consumers demanding incentives, requiring more online touch points to make decisions and deals in… The post Social Media Marketing Travel in Recession appeared first on Eric Schwartzman.