Comments on:

Social Local Mobile Recruiting at Sodexo

Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on… The post Social Local Mobile Recruiting at Sodexo appeared first on Eric Schwartzman.

SoLoMo Recruitment Marketing at Sodexo

Social media recruiting at Sodexo Careers involves much more than just a Linkedin presence and a blog. Under the guidance of Arie Ball, VP of Talent Acquisition, the Sodexo social media recruitment strategy encompasses the Sodexo Jobs mobile app, nearly a dozen managed communities tailored to specific job tasks and branded social media accounts on every major social network.   Chloe Rada is the voice of Sodexo Careers and senior marketing manager in the talent acquisition department.  She...

Social Media for Recruiting

Social media for recruiting best practices, using social media for recruiting and sourcing and screening candidates with social media are discussed in this episode by guests Steve Levy blogs at The Recruiting Inferno and Tom Bolt who blogs at Make HR Happen.   Topics discussed include:   Legal risks of identifying and screening candidates with… The post Social Media for Recruiting appeared first on Eric Schwartzman.

Social Media Monitoring Trifecta

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader.    As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes.  After an in depth evaluation of these two contenders, I also wrote a post comparing them for Venture Beat last Friday.   While Salesforce Market...

Social Media Monitoring with Netvibes

In this episode, Netvibes CEO Freddy Mini (@freddymini) shares why a social media monitoring tool without integrated social media analytics is a hammer without a nail. Most of the Google Reader alternatives out there are focused on giving users social filters to discover the best content.  But Netvibes has been there and done that. They’re… The post Social Media Monitoring with Netvibes appeared first on Eric Schwartzman.

Future of Business with Brian Solis

To make sure our online Social Media Training Bootcamp stays timely, I spoke to social media marketing analyst Brian Solis about his new book What’s the Future of Business – Changing the Way Business Create Experiences, which redefines the key elements of an effective social media strategy.   If you haven’t read it yet, the new book advances his “shareable moments” concept into a framework for social media engagement by identifying when, what and how organizations can best shape the dynami...

SEC Ruling on Social Media with Glen Gilmore

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.   The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing… The post SEC Ruling on Social Media with Glen Gilmore appeared first on Eric Schwartzman.

SEC Ruling on Social Media

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission.   The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so in advance.  In this interview, Glen Gilmore, author of Social Media Law for Business and principal at Gilmore Business Network talk...

Social Media Monitoring with Feedly

Social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts.   Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1, 2013, Feedly has emerged as one of the leading social media tools users should consider shifting to, signing up 3 million new users since in last month or so.  ...

Whole Foods Social Media

Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social meida accounts representing the grocery stores that are part of the chain. Natanya has a food blog at Austin Food Lover’s Companion and is a past president of the Austin Food Lover’s Alliance. Whole Foods Market (NASDAQ: WFM) is the world's largest organic and natural foods supermarket chain.  ...

B2B Social Media Panel at Social Media Club L.A.

How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients? These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. that I… The post B2B Social Media Panel at Social Media Club L.A. appeared first on Eric Schwartzman.

2013 Social Media B2B Expert Panel

  How do businesses use social media differently than individuals, what’s the secret to leveraging social media to steer B2B purchasing decisions and how do you sell social media to disengaged bosses, coworkers and clients?   These are other B2B Social Media Topics are discussed on this expert panel produced by Social Media Club L.A. and moderated by Eric Schwartzman, founder and CEO of Comply Socially which helps employers manage the risk and capitalize on the opportunity of social medi...

Mayo Clinic Lawyer Explains HIPAA and Social Media

Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act (HIPAA) and social media. The Mayo Clinic has been at the forefront of the use of social media for marketing communication since the dawn of social networking. Most other healthcare… The post Mayo Clinic Lawyer Explains HIPAA and Social Media appeared first on Eric Schwartzman.

HIPAA Social Media Guidelines

Dan Goldman (@danielg280), Mayo Clinic and Advisory Board member to the Mayo Clinic Center for Social Media, discusses the Health Insurance Portability and Accountability Act, which sets national standards for the security of electronic protected health information; and the confidentiality provisions of the Patient Safety Rule, which protect identifiable information being used to analyze patient… The post HIPAA Social Media Guidelines appeared first on Eric Schwartzman.

Le Web 2012 Report

Le Web Wrap Up Report

  Guest host Andrea Vascellari and Eric Schwartzman discuss Le Web 2012 which ran from Dec. 4-6 in Paris. The post Le Web Wrap Up Report appeared first on Eric Schwartzman.

Online Social Media Training: Social Media Pros 30 Simulcast

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media mentions than Facebook.)   Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcr...

Social Pros Podcast with Jay Baer

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media.  This episode features Eric Schwartzman, best selling author, speaker, blogger, trainer and advisor.  Transcript: Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social… The post Social Pros Podcast with Jay Baer appeared first on Eric Schwartzman.

Your Social Media Policy is Illegal

I've updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in the language they use to govern the use of social media policy for US-based employees.   Under the National Labor Relations Act, US-based employees have a legal rig...

Why Your Social Media Policy May Be Illegal

I’ve updated my sample social media policy as a result of this conversation with Lisa Milam-Perez, who edits a blog by CCH Wolters Kluwer about US law and business practices, and who recently published a post about the latest guidance from the National Labor Relations Board, which says organizations need to be more specific in… The post Why Your Social Media Policy May Be Illegal appeared first on Eric Schwartzman.

Auto Industry Bailout PR at GM

Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer discusses the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense… The post Auto Industry Bailout PR at GM appeared first on Eric Schwartzman.

Auto Industry Crisis PR at GM

Tweet   Handling crisis PR at GM before, during and after US taxpayers rescued the automaker with Jennifer Ecclestone (@jenecclestone), Social Media and Executive Communications for the GM Product and Technology division. Jennifer and Eric discuss the automotive industry crisis of 2008-2010, how the US automakers got caught without hybrids when gas prices increased, how US Dept. of Defense Secretary of Defense Robert Gates accelerated production of MRAPs, the politics of setting fuel effi...

Linkedin Marketing Strategy Update

If you’re a B2B marketer looking to fine tune your Linkedin marketing strategy, this podcast is for you.   You’re going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this episode,… The post Linkedin Marketing Strategy Update appeared first on Eric Schwartzman.

B2B Growth Marketing and Lead Generation on Linkedin

If you’re a B2B growth marketer looking to generate leads on Linkedin marketing strategy, this podcast is for you.   You’re going to get tangible, applied Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), API Evangelist at Akamai Technologies who blogs at Princess Polymath. In this… The post B2B Growth Marketing and Lead Generation on Linkedin appeared first on Eric Schwartzman.

Linkedin B2B Social Marketing Update

If you’re a B2B marketer looking to fine tune your Linkedin marketing strategy, this podcast is for you.  Your’re going to get tanglible, applicabler Linkedin marketing tips and learn Linkedin marketing strategy from the company’s own developer advocate Kirsten Jones (@synedra), who blogs at Princess Polymath. In this episode, she discusses the technology behind Linkedin’s marketing strategy for extending their services beyond their website and helping members take their credentials with t...

Why AirBNB is Too Risky

It sounds almost too good to be true: rent an apartment in any city for a fraction of what it costs to stay at a hotel. You get a kitchen, more space and save a lot of money.  And that much IS true. But with the savings comes the risk and stress of fending for… The post Why AirBNB is Too Risky appeared first on Eric Schwartzman.

AirBNB Fail Episode

Social Design as Social Marketing

In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph" and explains why social design and engineering is the future of social marketing.   Social marketing campaigns -- where people-powered social media optimization and social networking activities comprise the bulk of the social marketing strategy -- are about to be replaced carte blanche by web developers as the age of social media automati...

Facebook Marketing Update

In this podcast, recorded at Le Web 2011 in Paris, Christian Hernandez, Director of Platform Partnerships at Facebook discusses “The Power of the Graph” and explains why social design and engineering is the future of social marketing.   Social marketing campaigns — where people-powered social media optimization and social networking activities comprise the bulk of the social… The post Facebook Marketing Update appeared first on Eric Schwartzman.

Social Marketing Insights from Le Web

Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you're marketing to a global audience. To be successful, you need a global perspective. And that's what this episode is about. In it, you will get the major take aways and social marketing insights that came out of what remains my favorite tech conference of the year.   It's called Le Web and it brings together a very influential audience of US and European executives fr...

Social Marketing Insights from Paris

Most Facebook and Linkedin members are outside of the US. So when you market through social networks or through Google, you’re marketing to a global audience. To be successful, you need a global perspective. And that’s what this episode is about. In it, you will get the major take aways and social marketing insights that… The post Social Marketing Insights from Paris appeared first on Eric Schwartzman.

PRSA Chair-Elect Gerald Corbett

Mr. Gerard Corbett, Incoming Chairman and CEO of the Public Relations Society of America and CEO of Redphlag discusses the benefits of membership in a tough economy, mentoring public relations professionals, the three-legged stool of the job hunt, combating negative stereotype of PR, PRSA’s international ambitions, the Global Alliance for public relations and communications management, the 2011 PRSA $30 dues increase, Ketchum’s blogger relations campaign for Con Agraand the fallout from the...

Blocking Access to Social Media

Why would someone use a social media blocker app? It’s a reasonable question with a reasonable answer. “Most users are only two clicks away from malicious content,” says Patricia Hogan (@patriciahogan), senior public relations specialist at WebSense, who discusses we some companies install a social media blocker on their employee’s computers, web security, email security… The post Blocking Access to Social Media appeared first on Eric Schwartzman.

How To Find Influencers Online

One of the most interesting alternatives to measuring online influence to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. Related Content: HOW TO: Increase Your Klout Score Why the Future of Business is Social Winning Resources and Buy-In for Social Media w...

HOW TO: Find Online Influencers

One of the most interesting alternatives to measuring online influencers to surface yet is Traackr, a premium service that reveals reach, resonance and rank in online social spheres. In this exclusive interview, Traackr Founder and CEO Pierre-Loic Assayag, talks about how his service differs from Klout and other online influence scoring services. This interview was… The post HOW TO: Find Online Influencers appeared first on Eric Schwartzman.

Social Media Week Closing Keynote

This is a recording of the closing keynote I delivered at Social Media Week Los Angeles. I spoke about social business, how social is changing the way organizations communicate, and the way business customers procure and make purchasing decisions.   Social Media Week Keynote Topics: How are B2Bs using social media differently from B2Cs? What… The post Social Media Week Closing Keynote appeared first on Eric Schwartzman.

Le Web 2011 Preview

Official conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes by Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB  and Kevin Systrom of Instagram and what types of coverage to expect from the blogger panel.

Le Web Conference Preview

Official Le Web 2011 conference bloggers Luca Sartoni (@lucasartoni), Karin Hoegh (@karinhoegh) and Nebojsa Radovic (@eniac) discuss the tech scene in Paris, this year’s scheduled keynotes from Eric Schmidt of Google, Sean Parker, Daniel Ek of Spotify, Brian Chesky of AirBNB and Kevin Systrom of Instagram as well as what type of coverage to expect… The post Le Web Conference Preview appeared first on Eric Schwartzman.

Shira Lazar on Selling Online Ads, Leo LaPorte and CBS News

Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses hosting live streaming programming for mainstream audiences, selling online content to advertisers, online influence, premium apps, Leo LaPorte, Google Plus versus Facebook, emotional ties to social media, the future of web search and the mistake which ended her distribution deal with CBS News. Named one of Fast Company’s 2011 Most Influential Women in Technology and H...

Shira Lazar’s Online Media Empire

Shira Lazar, Host and Executive Producer of the weekly live interactive show and 24/7 news hub, “What’s Trending” discusses: Hosting live streaming programming for mainstream audiences Selling online content to advertisers Working with online influencers Premium apps Leo LaPorte Emotional ties to social media The future of web search And the mistake which ended her… The post Shira Lazar’s Online Media Empire appeared first on Eric Schwartzman.

Social Tips and Netiquette Rules with Philip Galanes

If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section. … The post Social Tips and Netiquette Rules with Philip Galanes appeared first on Eric Schwartzman.

Social Tips and Netiquette Rules

If you were denied a proper Cotillion or never had a chance to be presented at the debutante ball, it’s not too late for you. You can still learn how to act and behave politely from Philip Galanes (@SocialQPhilip) who writes the Social Q’s column in the New York Times every Sunday in Style Section.  Social Q’s offers lighthearted advice about awkward social situations and is sure to prepare you to present yourself appropriately in social circles.   In this episode:   Philip's "Social Q'...

Social Media in Germany - Special Episode

Tweet   In preparation for my second German-American Social Media Boot Camp, which is scheduled for Oct. 10-11, 2011 in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin.   Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5 years behind with lots to learn.  But that may not be true for all companies.   Big organizations are hirin...

Social Media in Berlin

In preparation for my second German-American Social Media Boot Camp in Berlin, I assembled an expert panel of digital communications professionals to discuss the state of social media in Germany, and the start-up scene in Berlin.   Germany has come a long way since Fredric Lardinois wrote on ReadWriteWeb that the country is still 5… The post Social Media in Berlin appeared first on Eric Schwartzman.

Pick the Best Wordpress Designer

How do you find and retain the best WordPress Designers?   WordPress, web software built by hundreds of community volunteers, to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains in the US are running WordPress. WordPress has over 15,000 plug-ins and has seen 200 million plug-in downloads. In the fastest upgrade in the platform’s history, WordPress ...

HOW TO: Pick the Best WordPress Designer

How do you find and retain the best WordPress Designers?   WordPress, web software built by hundreds of community volunteers, to create websites and blogs, currently powers 14.7% of the top million websites in the world, up from just 8.5% last year, and the latest data shows that 22 out of every 100 new active domains… The post HOW TO: Pick the Best WordPress Designer appeared first on Eric Schwartzman.

Design Online Training Courses

What is the future of elearning. How do you design online training courses? How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn? Keeping up to date with the latest changes to software and web services we use for work has become a huge challenge.  And learning to use new software and online services requires a significant investment of time and energy. Sure, there are plenty of options for coming up to speed. You can search Goo...

HOW TO: Create Online Training Courses

What is the future of elearning?   How do you design online training courses?   How do you keep people interested? And how, if at all, will gamification and the social web change the way we learn? Keeping up to date with the latest changes to software and web services we use for work has… The post HOW TO: Create Online Training Courses appeared first on Eric Schwartzman.

Blogging Stats Preview from Technorati

  The latest blogging stats, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco earlier this month.  This podcast is an exclusive recording of her talk.   Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati 2011 State of the Blogosphere Report.  The blogger statistics revealed in her talk provide critical insight into best practices for blog pitching....

Blogging Statistics Research from Technorati

Blogging statistics, including counts on blog readership and blog traffic, were presented by Technorati CEO Shani Higgins at the PR Summit in San Francisco. Much of the data she shared was a preview of the blogging stats to be included this fall in the Technorati State of the Blogosphere Report. These blogger statistics revealed provide… The post Blogging Statistics Research from Technorati appeared first on Eric Schwartzman.