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669 episodes - English - Latest episode: about 9 years ago -Growth Marketing Consultant
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Episodes
Social Media Sound Bites, Communuications Strategy and Confirmation Bias
October 08, 2010 15:18Communicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university. Prior to joining DePaul University, Cheryl was on the corporate affairs team at HBO and before that, she was director of public relations and advertising at Nielsen Media Researc...
Communications Strategy and Confirmation Bias
October 08, 2010 14:21 - 15 minutes - 14.7 MBCommunicating in status updates and tweets, the skills required to build an effective communications strategy and avoiding the confirmation bias trap with former PRSA CEO Cheryl Procter-Rogers, vice president, office of public relations and communications at DePaul University, America’s largest Catholic university. Prior to joining DePaul University, Cheryl was on the corporate affairs team… The post Communications Strategy and Confirmation Bias appeared first on Eric Schwartzman.
Facebook Campaign Measurement
October 04, 2010 12:19One of the most commonly asked questions these days at my Social Media Boot Camps is how do you measure the ROI of a Facebook marketing campaign? With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options are at Facebook Insights, if you do hit it out of the park, how do you prove the impact of a Facebook marketing campaigns on the bottom line? In th...
Facebook Marketing Campaign Measurement Briefing
October 04, 2010 12:19 - 20.6 MBA commonly asked questions in my Social Media Marketing Seminars is how do you measure the ROI of a Facebook marketing campaign? With 500,000 million users and 11 percent of all time spent online, the potential of Facebook for public relations and public affairs professionals is huge. But given how basic the measurement options… The post Facebook Marketing Campaign Measurement Briefing appeared first on Eric Schwartzman.
Hone Your Media Relations Skills
September 30, 2010 17:27Media relations skills are what employers want most from PR professionals, according to the 2009 Digital Readiness Report. But it takes a lot more than luck to land on the front page of a major print newspapers or the interview chair on broadcast television. It takes solid PR skills, communications skills and media relations strategies, and that’s what this podcast is about: building your media relations skills. The trouble is, newspaper and network TV audiences have been declining steadily ...
Mastering Media Relations in a World of Diminishing Opportunities
September 30, 2010 15:40 - 25.6 MBMedia relations skills are what employers want most from PR professionals, according to the Digital Readiness Report. But it takes a lot more than luck to land on the front page of a major print newspapers or the interview chair on broadcast television. It takes solid PR skills, communications skills and media relations strategies, and… The post Mastering Media Relations in a World of Diminishing Opportunities appeared first on Eric Schwartzman.
Marketing Flight of the Conchords on the Web with Dave Fletcher
September 27, 2010 15:37 - 27.6 MBMarketing Flight of the Conchords online, a new user management platform for the social web and how to build the right website for any organization with Dave Fletcher, founder and executive creative director, The Mechanism a multi-disciplinary design agency with offices in New York, London and Durban, South Africa. He presented a session titled “Compelling… The post Marketing Flight of the Conchords on the Web with Dave Fletcher appeared first on Eric Schwartzman.
Get Facebook Friends and Twitter Followers While You Sleep
September 23, 2010 16:25Finally, there’s a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7. Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open ID credentials to register or log in when they visit. So rather than have to fill out some lengthy form, they can log in with one click. When they ...
Growing Your Facebook and Twitter Followers through Social Automation
September 23, 2010 16:20 - 20.2 MBFinally, there’s a way to grow your social network, increase engagement and site registrations without having to Tweet and Facebook 24/7. Through a relatively new type of service called a user management platform for the social web, you can invite visitors to your destination website to use their Facebook, Twitter, Google, Yahoo, MySpace or Open… The post Growing Your Facebook and Twitter Followers through Social Automation appeared first on Eric Schwartzman.
Nuclear Regulatory Commission Spokesperson Eliot Brenner
September 20, 2010 11:42Social media for government regulators, web 2.0 for power plants and potential compliance issues surrounding the use of new media by energy companies with US Nuclear Regulatory Commission chief spokesperson Eliot Brenner, a presented at the PRSA International Conference in DC, Oct. 16-19, 2010 and the PRSSA 201 National Conference in DC Oct. 15-19, 2010. Eliot Brenner has been director of public affairs at the Nuclear Regulatory Commission since April 2004. He began his career with 20 years ...
Political News Social Media Politico Jim VandeHei
September 16, 2010 11:02Political News in the Age of Social Media with Jim VandeHei, the executive editor and co-founder of POLITICO, a nonpartisan media company covering national politics and Washington governance. The future if grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed. Jim VandeHei, alo...
Political News and Social Media with Politico Editor Jim VandeHei
September 16, 2010 10:59 - 28 minutes - 26.5 MBThe future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed in this exclusive podcast. If you’re in public relations or media… The post Political News and Social Media with Politico Editor Jim VandeHei appeared first on Eric Schwartzman.
Selling Social Media Strategy to Leadership with Charlene Li
September 14, 2010 17:35 - 34.5 MBSelling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead. Charlene Li is a keynote speaker at the PRSA International Conference in Washington D.C. where she’ll… The post Selling Social Media Strategy to Leadership with Charlene Li appeared first on Eric Schwartzman.
Kodak after the Death of Film with Jeffrey Hayzlett
September 10, 2010 14:49What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies? What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in this episode. Kodak, once a huge consumer brand, has transformed itself from a business-to-consumer to a business-to-business focused company. Over the last five yea...
Kodak Before Instagram with Jeffrey Hayzlett
September 10, 2010 14:44 - 21 MBWhat’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies? What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in… The post Kodak Before Instagram with Jeffrey Hayzlett appeared first on Eric Schwartzman.
New York Times Social Media Editor
August 30, 2010 14:05 - 36.1 MBIn this episode, Jennifer Preston, Social Media Editor at The New York Times gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years. This podcast was recorded in downtown New York City. Jennifer Preston is also an Adjunct Professor… The post New York Times Social Media Editor appeared first on Eric Schwartzman.
Google s Marketing and PR Strategy with Gabriel Stricker
August 20, 2010 22:37In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years. Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla. This podcast was recorded on May 6, 2010 in downtown New York City. Technical Note: The fidelity of th...
Google Global Director of Communications and Public Affairs Gabriel Stricker
August 20, 2010 22:25 - 48.2 MBIn this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years. Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from… The post Google Global Director of Communications and Public Affairs Gabriel Stricker appeared first on Eric Schwartzman.
Google Director of Communications and Public Affairs Gabriel Stricker
August 20, 2010 22:25 - 51 minutes - 48.2 MBIn this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years. Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from… The post Google Director of Communications and Public Affairs Gabriel Stricker appeared first on Eric Schwartzman.
Facebooking Event Marketing
August 10, 2010 18:40If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you. We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles. We also talk about what should be included in a Facebook event marketing status update, how frequently you should post and what might happen if you post too often. My guest is Paul Klink, an Oahu-based Philanthropy, Business and Marketing Consultant who has built multiple, suc...
Facebooking Event Marketing Aloha Style with Paul Klink
August 10, 2010 18:12 - 11.3 MBIf you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you. We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles. We also talk about what should be included in a Facebook event marketing status update, how frequently you should post… The post Facebooking Event Marketing Aloha Style with Paul Klink appeared first on Eric Schwartzman.
Digital StratComm at US Pacific Command
August 02, 2010 18:53 - 32.8 MBAt the end of my digital media public affairs workshop at US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management… The post Digital StratComm at US Pacific Command appeared first on Eric Schwartzman.
Strategic Public Affairs at US Pacific Command
August 02, 2010 07:16At the end of my Social Media Boot Camp with US Pacific Command, I sat down with US Army Lieutenant Colonel Daniel King, the command’s deputy director of public affairs, to discuss the major threats facing the US and its allies in the Pacific and what it means for the strategic public relations management approach of his team. LTC King is an experienced crisis communications expert who travels regularly to support Admiral Willard’s, PACOM’s ranking officer, in a public affairs capacity and t...
White House Press Secretaries
July 23, 2010 17:45The panelists, including a current White House Press Secretary and three former White House Press Secretaries discuss message development, learning to expect the unexpected and speaking truth to power. Moderator: Dan Schnur, Director of the Institute for Politics at USC Panelists (in order of introduction): * Camille Johnston, Director of Communications for First Lady Michelle Obama * Noelia Rodriguez, Press Secretary for First Lady Laura Bush * Shelia Tate, Press Secretary fo...
White House Press Secretaries Panel
July 23, 2010 16:48 - 68.8 MBThe panelists, including a current White House Press Secretary and three former White House Press Secretaries discuss message development, learning to expect the unexpected and speaking truth to power. Moderator: Dan Schnur, Director of the Institute for Politics at USC Panelists (in order of introduction): Camille Johnston, Director of Communications for First Lady Michelle Obama… The post White House Press Secretaries Panel appeared first on Eric Schwartzman.
Social Media Boot Camp Drive
July 16, 2010 20:39In this special episode two former Social Media Boot Camp attendees, Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies, discuss where they were before they took the workshop, what they learned and where they are know. The next Social Media Boot Camp is Aug. 18-19, 2010 in Los Angeles. It is followed by the Social Media Master Class on Aug. 20, 2010 was is designed as a continuation of the Social Media Boot Camp. This is the longest-running, top-rated workshop of ...
Past Attendees Discuss my Social Media Marketing Seminars
July 16, 2010 20:37 - 18.4 MBIn this episode, two former attendees of Social Media Marketing Seminars — Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies — discuss where they were before they took the workshop, what they learned and where they are now. I’ve led hundreds of these workshops all over the world. SHOW NOTES:… The post Past Attendees Discuss my Social Media Marketing Seminars appeared first on Eric Schwartzman.
Past Attendees Discuss my Digital Marketing Seminars
July 16, 2010 20:37 - 19 minutes - 18.4 MBIn this episode, two former attendees of Digital Marketing Seminars — Laura Meade Kirk of Amica Insurance and Angela Nebel of Summit PR Strategies — discuss where they were before they took the workshop, what they learned and where they are now. I’ve led hundreds of these workshops all over the world. SHOW NOTES: … The post Past Attendees Discuss my Digital Marketing Seminars appeared first on Eric Schwartzman.
PR Measurement Standards Declared
July 12, 2010 15:16It's been a hotly debated topic in the PR industry for decades. How do you measure the effectiveness of a PR campaign? Do you look at outputs like press releases and media coverage or outcomes like buyer behavior and attitude? And if you do evaluate outputs, what are the best practices for determining the value of PR? Over the past five years, I've asked that question to Katie Paine, Mark Weiner, Larry Gerbrandt, Michael Lavery, Pete Blackshaw and Rick Klau and got many different answer...
Inside Entertainment PR with Stan Rosenfield
July 05, 2010 09:13Entertainment public relations is a highly competitive industry. In this interview with entertainment PR powerhouse Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag an entertainment PR internship. In addition to serving as president of Stan Rosenfield & Associates, a Los Angeles entertainment public relations firm, he teaches Strategies for Re...
Entertainment PR Briefing with Stan Rosenfield
July 02, 2010 20:39 - 20.5 MBEntertainment public relations is a highly competitive industry. In this interview with entertainment PR powerhouse Stan Rosenfield who represents Robert De Niro, George Clooney, Danny DeVito and many others, you learn what it takes to make it as a personal publicist in the entertainment business and how to snag an entertainment PR internship. In addition… The post Entertainment PR Briefing with Stan Rosenfield appeared first on Eric Schwartzman.
Social-Media-USMC-public-affairs
June 28, 2010 08:44Social media at the US Dept. of Defense with Gregory Reeder, Director, Marine Corps Internal Communications at Defense Media Activity and Editor-in-Chief at Marines Magazine, United States Marine Corps. * SHOW NOTES: 02:52 - Impact of Linkedin on the executive recruiting industry. 05:07 - How social networks solved the single, biggest challenge of recruiting, the hard lesson Korn Ferry learned with Future Step and Linkedin's ability to give recruiters and hirers access to passive candidat...
Social Media Communications at the United States Marine Corps
June 28, 2010 08:41 - 26 minutes - 24.5 MBSocial media at the US Dept. of Defense with Gregory Reeder, Director, Marine Corps Internal Communications at Defense Media Activity and Editor-in-Chief at Marines Magazine, United States Marine Corps. SHOW NOTES: 01:48 – How the USMC is coping with the shift from official to unofficial communications channels. 04:27 – Gregory Reeder clarifies the USMC’s decision… The post Social Media Communications at the United States Marine Corps appeared first on Eric Schwartzman.
Social Media Kills the Cold Call
June 21, 2010 15:43Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media and the death of the cold call. This is Spetner's second appearance on this podcast. Last time, he discussed the public relations and corporate communications job market, the social media communication skills candidates need to compete, and strategies for job hunting in our current economy. SHOW NOT...
How Social Media Killed the Cold Call
June 21, 2010 15:37 - 29.3 MBKorn/Ferry International [NYSE:KFY] Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media and the death of the cold call. This is Spetner’s second appearance on this podcast. Last time, he discussed the public relations and corporate communications job market, the social media… The post How Social Media Killed the Cold Call appeared first on Eric Schwartzman.
BP Oil Spill Crisis Communications
June 04, 2010 22:32BP Oil Spill Crisis Communications Special. On April 20, 2010, an explosion on an oil rig licensed to BP in the Gulf of Mexico triggered an oil spill that has resulted in an ecological and financial disaster of global proportions. United States Navy Public Affairs Officer Jim Hoeft who is coordinating communications at the Official Site of the Deepwater Horizon Unified Command for the Joint Command Center in Louisiana briefs on the process communicating the worst oil spill in history via so...
BP Oil Spill Crisis Communications Case Study
June 04, 2010 21:59 - 28 minutes - 26.4 MBAn explosion on an oil rig licensed to BP in the Gulf of Mexico triggered an oil spill that has resulted in an ecological and financial disaster of global proportions. United States Navy Public Affairs Officer Jim Hoeft who is coordinating communications at the Official Site of the Deepwater Horizon Unified Command for the Joint… The post BP Oil Spill Crisis Communications Case Study appeared first on Eric Schwartzman.
B2B Niche Social Networks
May 28, 2010 16:25FohBoh is a community for restaurant owners and their suppliers. Launched in late 2007 by veteran restaurateur and entrepreneur Michael Atkinson, it has built a base of 14,000 members, most of them restaurant owners. FohBoh’s core purpose is to help restaurant owners make more money during an economic period that has been dismal for their industry. That entails a core focus on operational excellence, but also on the art of social media promotion and online visibility. In fact, FohBoh’s novel ...
Building a Niche B2B Social Network for the Restaurant Trade
May 28, 2010 13:23 - 48.8 MBFohBoh is a B2B niche social network for restaurant owners and their suppliers. Launched in late 2007 by veteran restaurateur and entrepreneur Michael Atkinson, it has built a base of 14,000 members, most of them restaurant owners. FohBoh’s core purpose is to help restaurant owners make more money during an economic period that has been… The post Building a Niche B2B Social Network for the Restaurant Trade appeared first on Eric Schwartzman.
Selling Social Media to Big Clients
May 12, 2010 16:49Are you ready to learn the logic behind the argument that convinces companies to invest as much as six-figures into social media initiatives? If so, this episode featuring Nielsen Online Digital Strategic Services EVP Pete Blackshaw (@pblackshaw) is for you. You’ll learn: * How to position social media as an extension of existing corporate activities. * Which departments in the organization are spending the most on social media? * Selling social media in an apathetic environmen...
Selling Social Media into the Enterprise
May 12, 2010 16:45 - 37.7 MBAre you ready to learn the logic behind the argument that convinces companies to invest as much as six-figures into social media initiatives? If so, this episode featuring Nielsen Online Digital Strategic Services EVP Pete Blackshaw (@pblackshaw) is for you. Pete currently CEO of Cintrifuse, a Cincinnati-based venture capital group that creates jobs, brings talent,… The post Selling Social Media into the Enterprise appeared first on Eric Schwartzman.
Activity Streams Will Change Your Business
May 03, 2010 09:04 - 31 minutes - 29.6 MBActivity streams and data visualizations let us consume vast amounts of data in short periods of time. Together, they may just be the magic bullet for business to realize the true value of the social web. The problem, there are no interoperable standards for activity streaming and most companies hoard their data, says Google Open… The post Activity Streams Will Change Your Business appeared first on Eric Schwartzman.
Web Strategy Jeremiah Owyang
April 26, 2010 17:58How social media has caused the scope of marketing to expand inside organizations, why customer service needs to pay attention to customer influence, the concept of relinquishing oversight as a way of regaining control, aligning social media policy with business strategy and integrating social media into destination websites featuring Jeremiah Owyang (@jowyang), who blogs at Web Strategy, is a partner at the Altimeter Group and is set to deliver the opening keynote at the third annual Digital...
Digital Marketing Strategy Deep Dive with Jeremiah Owyang
April 26, 2010 17:16 - 20.3 MBHow social media has caused the scope of marketing to expand inside organizations, why customer service needs to pay attention to customer influence, the concept of relinquishing oversight as a way of regaining control, aligning social media policy with business strategy and integrating social media into destination websites featuring Jeremiah Owyang (@jowyang). SHOW… The post Digital Marketing Strategy Deep Dive with Jeremiah Owyang appeared first on Eric Schwartzman.
Corporate Social Media Policy
April 19, 2010 17:53Corporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few. In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations and marketing. Rather than ask, "Should companies use social media?" organizations are asking "What is the most responsibl...
Developing a Corporate Social Media Usage Policy for Employees
April 19, 2010 17:47 - 34.7 MBCorporate social media policy development has become increasingly important as organizations realize that social networking is more powerful in the hands of many than the hands of a few. In many cases, employees not serving in official spokesperson roles may, in fact, have more weight influencing corporate reputation than more conventional channels like public relations… The post Developing a Corporate Social Media Usage Policy for Employees appeared first on Eric Schwartzman.
Trust and Loyalty through B2B Social Networks
April 15, 2010 20:00 - 23.2 MBScott Hanson and four other technologists manage the Dell TechCenter, an online community that helps enterprise IT professionals unravel the thorniest problems that occur when trying to integrate technology from multiple vendors. Dell conceived of the community in 2007 as a way to enhance loyalty among its largest customers. Members share advice and ask… The post Trust and Loyalty through B2B Social Networks appeared first on Eric Schwartzman.
B2B SEO Tactics and Strategies
March 31, 2010 02:22 - 38 minutes - 36.3 MBSales cycles are different when we research purchasing decisions on behalf of companies and this podcast is devoted to explaining why, how and what it takes to search engine optimize your B2B content marketing. We discuss SEO for B2B tactics like keyword discovery, B2B website SEO and how B2B sales cycles impact search optimization strategy,… The post B2B SEO Tactics and Strategies appeared first on Eric Schwartzman.
B2B SEO Strategy and Tactics
March 31, 2010 02:22 - 36.3 MBSales cycles are different when we research purchasing decisions on behalf of companies and this podcast is devoted to explaining why, how and what it takes to search engine optimize content for business to business customers. You’ll learn about B2B keyword discovery, how B2B sales cycles impact search optimization strategy, aligning keyword selection with… The post B2B SEO Strategy and Tactics appeared first on Eric Schwartzman.
Digital Marketers Guide to Producing Live Webcasts
March 26, 2010 20:33 - 50 MBWhat begins as a discussion about B2B applications of online video quickly spirals into a geek-out session about how to create live webcasts, online video streaming, production, editing, search engine optimization, archiving and file management. If you’re interested in coming up to speed on the tools and technologies available for producing live video streams,… The post Digital Marketers Guide to Producing Live Webcasts appeared first on Eric Schwartzman.