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Episodes
Social Networking During the Virginia Tech Massacre
June 05, 2009 00:59 - 39 minutes - 46.1 MBSocial networks were how student, parents and faculty communicated with each other during the tragic Virginia Tech Massacre, where an active shooter shot and killed 32 people and wounded 17 others on April 16, 2007. Social media usage during the Virginia Tech Massacre is the topic of this discussion with University of Colorado at Boulder… The post Social Networking During the Virginia Tech Massacre appeared first on Eric Schwartzman.
Research on How People Used Social Media During the Virginia Tech Massacre
June 05, 2009 00:59 - 46.1 MBCrisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurate than ever before is emerging from social media, and increasingly, people are turning to unofficial sources first, particularly in… The post Research on How People Used Social Media During the Virginia Tech Massacre appeared first on Eri...
Online Newsroom Best Practices with Toyota Social Media Supervisor Scott Deyager
May 21, 2009 23:44Online newsroom best practices, online newsroom design and social media communications with Toyota Social Media Supervisor Scott Deyager, who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Show Notes: 1:45 –Online newsroom services from iPressroom can be used to help public relations practitioners generate more news coverage for their clients. Insure online newsroom best p...
Managing Toyota’s Online Newsroom with Scott Deyager
May 21, 2009 23:40 - 26 minutes - 31.1 MBOnline newsroom best practices, online newsroom design and social media communications with Scott Deyager — Head of Internal Communications for Toyota North America — who discusses online newsroom strategy, online newsroom software, online newsrooms and social media, online newsroom PR and the future of social media communications. Online Newsroom Best Practices 2:48 – Scott shares… The post Managing Toyota’s Online Newsroom with Scott Deyager appeared first on Eric Schwartzman.
SEO for PR Tools and Tips from Search Engine Land editor Danny Sullivan
May 14, 2009 22:09Online Newsroom SEO and Press Release SEO Best Practices Profiled SEO for PR is the subject of this interview with Search Engine Land editor-in-chief Danny Sullivan, who talks about online newsroom SEO, press release SEO, inbound links, his transition from traditional journalism to the internet, and what he thinks about Google and other tools. Show Notes: 1:45 – How an online newsroom from iPressroom can be used to help public relations practitioners generate more news coverage f...
SEO Training with Danny Sullivan
May 14, 2009 22:01 - 33 minutes - 38.6 MBSEO Training is something every public relations professional needs. In this deep dive interview, Search Engine Land editor-in-chief Danny Sullivan, talks about SEO, inbound links, citation indexing, his transition from traditional journalism to the internet and much more. Show Notes: 3:01 – Search Engine Land editor-in-chief Danny Sullivan talks about what Search Engine Land is… The post SEO Training with Danny Sullivan appeared first on Eric Schwartzman.
Wired Magazine Contributing Editor Frank Rose
May 08, 2009 16:38Wired Magazine contributing editor Frank Rose and author tips off media relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits online and whether or not the quest to write the great American novel or spec screenplay may someday be displaced by the quest to write the next great iPhone app. Show Notes: 1:45 – How online newsrooms from iPressroom can be used to help public relations practitioners generate mor...
How To Pitch Wired Magazine with Contributing Editor Frank Rose
May 08, 2009 16:31 - 28.3 MBHow to pitch Wired Magazine with contributing editor Frank Rose. In this interview, Frank advises public relations practitioners on how he decides what to write about, what he expects to find in the online newsrooms of the companies he visits and whether or not the quest to write the great American novel or spec screenplay… The post How To Pitch Wired Magazine with Contributing Editor Frank Rose appeared first on Eric Schwartzman.
Blip.TV Co-Founder Dina Kaplan on the Explosive Growth of Online Video
April 30, 2009 03:19Blip.TV co-founder Dina Kaplan on the growth of online video, measurement challenges and how much her top showrunners earn from distributing their online video programs on her network. Show Notes: 2:10 – iPressroom, Trend Stream, Korn Ferry International and PRSA announce the 2009 Digital Readiness Report to determine what digital communication skills employers want and PR job candidates need in today’s competitive PR job market. If you’ve hired a PR or marketing employee in the last 12...
Inside the Video On Demand Business with Dina Kaplan
April 30, 2009 02:50 - 44.9 MBVideo On Demand Deep Dive with Dina Kaplan, who covers the growth of online video, measurement challenges and how much showrunners earn from distributing their online programs on Blip.TV. Show Notes: 5:45 – Dina Kaplan on what makes Blip.TV different from other online video, what kind of shows Blip.TV focuses on, mainstream television versus viral… The post Inside the Video On Demand Business with Dina Kaplan appeared first on Eric Schwartzman.
Social Media Marketing and PR using Facebook Company Pages with CC Chapman
April 25, 2009 03:31Social media marketing, social media optimization and social media PR using the newly upgraded Facebook Company Page features with co-founder and managing partner of The Advance Guard, C.C. Chapman, who recently released the free white paper “About Face [PDF],” which discusses how new changes in Facebook increase the social media marketing and social media PR capacity of the popular social network, and how a organizations can leverage social media optimization to achieve tangible business goa...
Social Media Management with CC Chapman
April 24, 2009 23:01 - 47.1 MBSocial media management, social media optimization and social media PR on Facebook with C.C. Chapman, who discusses leveraging Facebook to drive demand and lift sales through social media marketing. Show Notes: 4:09 – Social media marketing is changing the ways brands interact. New media maven C.C. Chapman shares his thoughts on how the changes in… The post Social Media Management with CC Chapman appeared first on Eric Schwartzman.
Former Director of Online Communications for the Democratic National Convention Committee Jason Rosenberg
April 16, 2009 15:12Former Director of Communications of the Democratic National Convention Jason Rosenberg Online newsroom and blogger relations advocate Jason Rosenberg, Director of Communications at the 2008 Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the 2008 Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 1:45 – Online newsrooms from iPressroom help ...
Digital Communications at the Democratic National Convention
April 16, 2009 15:12 - 25.7 MBBlogger relations advocate Jason Rosenberg, Director of Communications at the Democratic National Convention discusses his involvement in changing the dynamics of online media relations at the Democratic National Convention, setting up the DNC’s online newsroom, and establishing criteria for credentialing bloggers. Show Notes: 3:18 – Jason Rosenberg on handling online communications at the Democratic National… The post Digital Communications at the Democratic National Convention appeared fi...
Advice to PR Job Seekers from Don Spetner at Korn Ferry
April 13, 2009 15:47 - 23.2 MBKorn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, digital media compliance, the social media monitoring skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Show Notes: 3:49 – PR jobs expert… The post Advice to PR Job Seekers from Don Spetner at Korn Ferry appeared first on Eric Schwartzman.
Korn/Ferry International EVP of Corporate Affairs Don Spetner Advises PR Job Seekers on Job Hunting in a Recession
April 13, 2009 15:28Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about today’s job market for public relations and corporate communications professionals, the new media communication skills you need to compete in today’s job market, and strategies for job-seekers to cope with the current down economy. Spetner is among the prestigious presenters at the upcoming PRSA Digital Impact Conference April 30-May 2009 in NYC. Show Notes: 1:50 - Online newsrooms from iPressroo...
Benefits of social media and the benefits of blogging with John Cass
April 11, 2009 01:05Benefits of social media, the benefits of social networking and the benefits of blogging explained by Strategies and Tools for Corporate Blogging author John Cass, who talks about building profitable online communities, the differences between Linkedin and Facebook for business to business marketing, mapping objectives to social media channels and more. Show Notes: 1:45 – How an online newsroom from iPressroom can be used for new media marketing to help public relations practitioners ...
Social Media Marketing Best Practices with John Cass
April 11, 2009 01:00 - 24 minutes - 28.9 MBThis is a podcast about the benefits of social media marketing, the benefits of social networking and the benefits of blogging. I discussed building profitable online communities, understanding the differences between Linkedin and Facebook for B2B marketing, mapping objectives to social media channels and more with explained John Cass, the author of Strategies and Tools… The post Social Media Marketing Best Practices with John Cass appeared first on Eric Schwartzman.
Los Angeles Times Veteran, Author and LAObserved.com Blogger Kevin Roderick
April 04, 2009 00:51Veteran reporter and author Kevin Roderick goes On the Record…Online about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles, publishes LAObserved.com and serves as the editor-in-chief of the UCLA online newsroom. Disclosure: The UCLA online newsroom is host on t...
Saving the Newspaper Industry with Los Angeles Times Reporter Kevin Roderick
April 04, 2009 00:47 - 39.1 MBVeteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles,… The post Saving the Newspaper Industry with Los Angeles Times Reporter Kevin Roderick appeared first on Eric Schwartzman.
Newspapers in Transition with LA Times Reporter Kevin Roderick
April 04, 2009 00:47 - 33 minutes - 39.1 MBVeteran reporter and author Kevin Roderick talks about saving the Los Angeles Times, how daily newspapers can leverage social media and how institutions are grappling with the news media vacuum created by the Web. Native Angeleno Kevin Roderick spent 25 years as a reporter at the Los Angeles Times, authored two books about Los Angeles,… The post Newspapers in Transition with LA Times Reporter Kevin Roderick appeared first on Eric Schwartzman.
NY Times Sunday Styles Reporter Allen Salkin
March 26, 2009 21:41NY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Online newsroom specialist Eric Schwartzman discloses his partiality for The New York Times. He offers his perspective on why he likes the daily print news format better than online news for broader fare, and echoes EPIC 2014’s concerns...
How to Pitch the New York Times Sunday Styles Section with Reporter Allen Salkin
March 26, 2009 21:25 - 31.7 MBNY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Eric Schwartzman discloses his partiality for The New York… The post How to Pitch the New York Times Sunday Styles Section with Reporter Allen Salkin appeared first on Eric Schwartzman.
How to Pitch the Sunday New York Times with Reporter Allen Salkin
March 26, 2009 21:25 - 27 minutes - 31.7 MBNY Times styles reporter Allen Salkin on what he expects to find in your online newsroom, why he trusts your online pressroom more than your Facebook page and why you need to Google whatever it is you’re pitching before you contact him. Show Notes: 0:49 – Eric Schwartzman discloses his partiality for The New York… The post How to Pitch the Sunday New York Times with Reporter Allen Salkin appeared first on Eric Schwartzman.
Daily Candy Editor-in-Chief Dany Levy goes On the Record…Online
March 20, 2009 19:37Email newsletter publisher and adored public relations target DailyCandy.com’s founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum discuss getting acquired by Comcast for $125 million, using email newsletters as a new media distribution channel, why their email newsletters are a valuable new media marketing opportunity and how public relations professionals looking to score coverage should approach their editorial staff. Show Notes: 1:45 – How an online newsroom from iPressro...
Email Newsletter Marketing Secrets with Daily Candy Editor Dany Levy
March 20, 2009 19:30 - 32 minutes - 38.3 MBEmail newsletter publisher Daily Candy founder and Editor-in-Chief Dany Levy and CEO Pete Shienbaum on what it took to build an email newsletter company that got acquired by Comcast for $125M, what made her email newsletter successful and why email marketing is a huge opportunity. Show Notes: 2:59 – New media mogul Dany Levy… The post Email Newsletter Marketing Secrets with Daily Candy Editor Dany Levy appeared first on Eric Schwartzman.
Social Media Marketing Expert Tom Smith on Why We Trust the Opinions of Strangers More than the Media
March 12, 2009 23:15Social media marketing expert Tom Smith on global social media penetrations rates, what types of products and services are most talked about online and why we trust the opinions of total strangers more than the mainstream news media on the Net. Trend Stream CEO Tom Smith is author of “When We Start Trusting Strangers [PDF],” a global social media study quantifying adoption and trust level by channel, country and product category. Tom will present new social media research at The Digital Imp...
Social Media Research Expert Tom Smith on Why We Trust Strangers Online
March 12, 2009 23:05 - 29.2 MBHow to conduct statistically relevant social media research with Tom Smith, CEO & Founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetrations rates, what types of products and services are most talked about online and why marketing professionals trust… The post Social Media Research Expert Tom Smith on Why We Trust Strangers Online appeared first on Eric Schwartzman.
Social Media Research- Why We Trust Strangers Online
March 12, 2009 23:05 - 31 minutes - 29.2 MBHow to conduct statistically relevant social media research with Tom Smith, CEO & Founder of the Global Web Index, a market research company with technology at the heart. Tom shares best practices for determining global social media penetrations rates, what types of products and services are most talked about online and why marketing professionals trust… The post Social Media Research- Why We Trust Strangers Online appeared first on Eric Schwartzman.
On the Record...Online with Marketing Over Coffee
March 05, 2009 04:50Christopher Penn, Eric Schwartzman and John Wall present a special mash-up episode of Marketing Over Coffee and On the Record…Online about online PR, social media communications and the upcoming Digital Impact Conference in NYC April 30 – May 1 organized by the Public Relations Society of America (PRSA). Show Notes: 1:07 – Digital Impact Conference co-chair Eric Schwartzman on how this year’s event is designed to equip public relations professionals with the knowledge and tools to advoca...
Online Public Relations and Social Media Marketing Mash Up with Christopher Penn and John Wall
March 04, 2009 06:47 - 25.5 MBChristopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing. Show Notes: 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job… The post Online Public Relations and Social Media Marketing Mash Up with Christopher Penn and John Wall appeared first on Eric Schwartzman.
Digital Marketing Mash Up Podcast with Christopher Penn and John Wall
March 04, 2009 06:47 - 27 minutes - 25.5 MBChristopher Penn, Eric Schwartzman and John Wall present a special mash-up episode about online PR and social media marketing. Show Notes: 2:56 – John Wall on Korn Ferry CMO Don Spetner’s upcoming presentation on the skills public relations professionals need in the current job market, and Christopher Penn asks about the state of PR job… The post Digital Marketing Mash Up Podcast with Christopher Penn and John Wall appeared first on Eric Schwartzman.
On the Record…Online with MediaBistro.com founder Laurel Touby
February 27, 2009 01:05New media communication skills and training courses aren’t all that MediaBistro.com offers. Listen in as MediaBistro.com founder and cyber hostess Laurel Touby goes On the Record…Online about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes: 1:23 – New media communication skills and training courses are important. But effective online communications require appropriate infrastructure...
Social Media Marketing Training Courses at Media Bistro
February 27, 2009 00:21 - 12.1 MBSocial media marketing training courses aren’t all Media Bistro offers. Listen in as Media Bistro founder and cyber hostess Laurel Touby talks about the importance of social media lingo, how to build a profitable, sticky online community and what color to paint your nails in a down economy. Show Notes: 1:23 – New media… The post Social Media Marketing Training Courses at Media Bistro appeared first on Eric Schwartzman.
On the Record…Online with Jon Greer: PR Agency Buyer Guide
February 20, 2009 22:19Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: Client’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention 2008 in Detroit. Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 12 years in public relations, who has been an independent consultant since 1997. Before that, he served as a vice president of Edelman Public Relati...
Hiring the Right PR Agency with Jon Greer
February 20, 2009 22:18 - 24.2 MBClient’s Guide to Hiring a PR Firm with Jon Greer of Catching Flack, interviewed at the PRSA International Convention in Detroit. Jon Greer is a senior communications strategist with more than 20 years in media and communications, including over 20 years in public relations, who has been an independent consultant. Before that, he served as… The post Hiring the Right PR Agency with Jon Greer appeared first on Eric Schwartzman.
Free Audio Media Training Master Class with Andrew Gilman
February 13, 2009 01:15 - 20.5 MBThe Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit. Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the… The post Free Audio Media Training Master Class with Andrew Gilman appeared first on Eric Schwartzman.
Free Media Training for Corporate Spokespeople
February 13, 2009 01:15 - 17 minutes - 20.5 MBMedia training can help you interview better when you talk to reporters, journalists and online influencers. This free media training course features Commcore Consulting Group CEO Andrew Gilman, a master media trainer, who was interviewed following his master class at the PRSA International Convention in Detroit. Commcore provides executives and spokespeople in corporations, associations and… The post Free Media Training for Corporate Spokespeople appeared first on Eric Schwartzman.
On the Record...Online with Sound Bite Specialist Andy Gilman
February 13, 2009 01:05Online Newsroom specialist Eric Schwartzman presents a special episode of On the Record…Online: The Public Relations Practitioner’s Guide to Crafting Effective Sound Bites, featuring Commcore Consulting Group CEO Andrew Gilmam, who was interviewed following his master class at the PRSA International Convention 2008 in Detroit. Mr. Gilman is also author of the book “Get to the Point” and also post a sticky message of the month.. Show Notes: 1:59 – How to use the iPressroom online press...
Loic LeMeur on Launching Tech Startups
February 09, 2009 19:19 - 46.1 MBEntrepreneur Loic LeMeur talks about how he mobilized the web to support of Sarkozy’s election campaign, how social media has changed public relations for tech startups and the impact of transparency on personal privacy. Show Notes: 2:36 – Loic LeMeur talks about how he became one of the most widely read blogs in France. 3:24… The post Loic LeMeur on Launching Tech Startups appeared first on Eric Schwartzman.
On the Record...Online with Seesmic Founder Loic LeMeur
February 09, 2009 18:35Seesmic founder and popular blogger Loic LeMeur talks about how he mobilized the blogosphere in support of President Nicolas Sarkozy’s election campaign, how social media has changed public relations and the impact of transparency on personal privacy. Seesmic recently entered a closed Beta on a new version of the Twitter social media client Thwirl. Show Notes: 2:36 – Loic LeMeur talks about how he became one of the most widely read blogs in France. 3:24 – Loic LeMeur on the cultural di...
On the Record...Online with PIER Sytems Founder Gerald Baron
February 06, 2009 21:42Online newsroom specialist Eric Schwartzman puts PIER Systems Founder & CEO Gerald Baron On the Record...Online at the PRSA International Conference 2008 in Detroit about trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business. Like public relations software provider iPressroom, PIER Systems is on-demand, information management software. PIER systems differentiates their software by tailoring their offering specifi...
Crisis Communications Public Relations Software with Gerald Baron
February 06, 2009 21:39 - 18.1 MBIn this exclusive interview on social media management during a crisis, PIER Systems Founder & CEO Gerald Baron explains the trends in online crisis communications, public relations software and the insatiable quest for speed in the media relations business. PIER Systems is on-demand, information management software. PIER systems differentiates their software by tailoring their offering… The post Crisis Communications Public Relations Software with Gerald Baron appeared first on Eric Schwar...
On the Record...Online with Event Marketing Specialist Keith Green
January 27, 2009 00:31Synergy Events Vice President Marketing and Communications of Keith Green goes On the Record...Online at the 2008 PRSA International Conference about event planning, event marketing and landing a job at an event planning company. According to their LinkedIn company page, “Synergy Events is an independent, full service event marketing agency specializing in mobile marketing tours, pr stunts / product launches and sponsorship activation platforms.” Show Notes: 3:00 – Keith Green on strate...
On the Record...Online...once more with Steve Rubel, SVP, Edelman Digital at PRSA Digital Impact 2008
January 26, 2009 22:20In this special episode, Micro Persuasion Blogger Steve Rubel’s lunch keynote from the 2008 PRSA Digital Impact Conference in New York City goes On the Record...Online. SVP and Director of Insights at Edelman Digital, Rubel is a well known online public relations advocate who also writes the popular public relations blog Micro Persuasion. He is a recognized online communications expert who excels at identifying key insights, trends and emerging digital platforms that can be applied to publi...
State of News Media Relations with Edelman Chief Steve Rubel
January 26, 2009 22:20 - 40.1 MBIn this exclusive episode Edelman Chief Media Ecologist Steve Rubel delivers a gripping keynote about the state of news media relations at the Digital Impact Conference in NYC . Show notes: 1:13 – Intro to Rubel’s speech at the Digital Impact Conference. 2:51 – Rubel online public relations responsibilities at Edelman Digital. 3:46 – Rubel… The post State of News Media Relations with Edelman Chief Steve Rubel appeared first on Eric Schwartzman.
On the Record...Online with Ketchum VP Joanne Puckett
January 24, 2009 01:11Ketchum Vice President Global Research Network Joanne Puckett goes On the Record...Online at the 2008 PRSA International Conference about viral buzz and discussing ROI with PR agency clients. Ketchum is one of the nation's leading public relations firms. A unit of advertising giant Omnicom, the company operates through more than 20 offices in the Americas, Asia, and Europe. Its practices include brand marketing, corporate, food and nutrition, health care, and technology. Clients have include...
Social Media Management Best Practices with Mike Manuel
January 17, 2009 07:23 - 29.4 MBThis is an exclusive interview with Content Marketing Lead, Augmented Reality (AR) & Virtual Reality (VR) at Facebook Mike Manuel recored at the PRSA International Conference about managing digital public relations campaigns and social media management best practices. Show Notes: 4:45 – Mike Manuel discusses the presentation he delivered with Patrick Seybold and Jeff Rubenstein… The post Social Media Management Best Practices with Mike Manuel appeared first on Eric Schwartzman.
On the Record...Online with Blogger Mike Manuel
January 16, 2009 23:22Media Guerilla Blogger and Voce Communications social media consultant Mike Manuel goes On the Record...Online at the 2008 PRSA International Conference about the "all I want for Christmas is a PSP" astroturfing campaign, responding to blog storms and effective corporate blogging strategy. Manuel organizes the Bay Area's Third Thursday meet up for PR and marketing professionals interested in new media. He's also best practices chair for called the Society of New Communications Research (SNC...
On the Record...Online with PRSA Chair and CEO Michael Cherenson
January 09, 2009 08:01Michael Cherenson, APR goes On the Record...Online at the 2008 PRSA International Conference about his plans for serving as chair-elect of Public Relations Society of America (PRSA), the world's largest organization for public relations professionals, with more than 32,000 members, 109 Chapters nationwide, and 19 Professional Interest Sections. Cherenson’s expertise extends to all disciplines of public relations, including corporate, marketing, internal and crisis communication, government r...