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669 episodes - English - Latest episode: about 9 years ago -Growth Marketing Consultant
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Episodes
On the Record...Online with Podshow.com CEO and co-founder Ron Bloom
October 09, 2005 04:24The story behind the story -- newsmakers, mainstream journalists, influential bloggers and podcasters talk straight about how technology is changing pop culture and the news media business. Less than sixty days after closing a $8.85 million series "A" venture financing round led by Sequoia Capital and Kleiner Perkins Caufield & Byers, Podshow.com CEO and co-founder Ron Bloom goes on the record in this in-depth, totally uncut, one-on-one interview about why podcasting is here to stay, making ...
On the Record...Online with Blogger Steve Rubel of Micro Persuasion
September 28, 2005 05:43Intro: An explanation of what On the Record…Online is all about, and where to subscribe to the RSS news feed. My first time at the LA Podcasters meet up and a disclaimer about the recording quality of this podcast and how I intend to improve it next time around with the help of Dan Klass. 04:45 Steve Rubel talks about how he first heard about blogging. 05:49 Marketing blogs start to take off. 08:17 Rubel talks about experimenting with Typepad, launching his first few client blogs and Mic...
On the Record...Online - Special Podcasters Edition
September 22, 2005 07:30On the Record…Online Podcast - Special Edition: Audio Transcript from Bulldog Reporter's PR Podcasting Panel held in San Francisco on Sept. 16, 2005 Bulldog Reporter’s PR University Revolution in PR Technology Conference Podcasting Panel featuring Michael Butler of the Rock and Roll Geek Show, Chris McIntyre of Podcast Alley, recently acquired by Podshow, Eric Rice of audioblog.com and myself. The time codes in the show notes below, which were mistakenly prepared before the program was edit...
On the Record...Online - Special Global PR Blog Week Edition
September 18, 2005 16:05Beyond the press release; building thought leadership through original programming podcasts - hosted by Eric Schwartzman Show Notes Intro: - 00:22 Show is introduced; what the show’s about; how to subscribe to show Eric’s Comments: - 0:24 Lets listeners know this is a special podcast for Global PR Blog Week - 01:32 A little description about On the Record Online, how to subscribe, the Spinfluencer blog, Schwartzman & Associates, Inc. and For Immediate Release: The Hobson & Holtz Report - 4:...
On the Record...Online with Leo Laporte of This Week in Tech
September 01, 2005 22:49Leo Laporte, technology journalist, author and host of the #1 podcast according to Apple iTunes "This Week in Technology" goes on the record about why he majored in Chinese History, how he selects the topics for TWiT, whether or not podcast listeners are influencers, how podcasting is impacting the rules of media relations engagement, how he thinks public relations professionals should adapt to new communications technologies, the challenge RSS poses to terrestrial broadcasters, the risk on s...
On the Record...Online with Chris Marlowe of the Hollywood Reporter
August 22, 2005 20:06Chris Marlowe, executive editor of the Hollywood Reporter, talks at length about how she covers the intersection of entertainment and technology four days a week. With a step-by-step walk-through of her publication’s editorial process, Marlowe discusses what kind of stories get published and why. She also opens up about the best ways for public relations professionals to e-mail a pitch, write a press release and keep her and other journalists informed of a client’s latest news. With over 20...
On the Record...Online with John Markoff of the New York Times
July 19, 2005 23:01John Markoff, technology reporter with the New York Times discusses the best way for public relations professionals to contact him, how ideas become articles at the New York Times, which blogs he reads, which media outlets he sees as influential, RSS readers, APIs, technologies threatrning to disrupt the current news media ecosystem, how far off wireless broadband is, the longevity of IPTV and the role of the media in the bursting of the NASDAQ bubble.
On the Record...Online with Richard Johnson of Page Six
June 22, 2005 21:43Richard Johnson, editor of the New York Post's Page Six, the most influential gossip page in the country, goes on the record about how he decides what to write about, why the Los Angeles Times is gossip shy, how blind items protect the Post from libel claims, which blogs he reads, what he covers and pans, why he doesn't read the Hollywood Reporter and Michael Jackson's likely next steps, and a day in the life of Page Six's editor. Entertainment public relations and personaa publicists will ...
On the Record...Online with Wired Magazine Senior Editor Jeffrey O'Brien
April 13, 2005 01:19What every public realtions professional should know before they pitch a feature story to Wired Magazine. Topics include how the editorial staff decides what to write about, what makes Wired different from other technology publications and the legend of the Long Tail.
On the Record...Online with Mobile Magazine Editor-in-Chief Chris Null
April 13, 2005 00:59Mobile Magazine editor Christopher Null tells public relations firms representing wi-fi and mobile entertainment accounts what type of stories he looks for, why they're more receptive to pitches about MP3 players, digital cameras, cell phones or any other type of gadget or technology that lets people become more mobile, than they are to notebook computer pitches. Null says the magazine regularly covers wireless, wi-max and G3 cell phone technology, and also discusses the extraordinary growth...
On the Record...Online with Computerworld Editor-at-Large Mark Hall
April 12, 2005 22:47Mark Hall, editor-at-large at Computerworld Magazine, tells high-tech PR pros which search engines he uses for technology research and why, how search results have the potential to bias perception, why RSS should replace email, and why he has higher expectations of small company Web sites. This podcast was created to help technology public relations firms research best practices for conducting media relations with journalist and his publciation.
On the Record...Online with Bulldog Reporter Publisher Jim Sinkinson
April 12, 2005 21:41Bulldog Reporter Publisher, Jim Sinkinson goes on the record about how the Internet is affecting the Media Relations trade on the new podcast program "On the Record...Online" hosted by Eric Schwartzman. Or visit iPressroom's Podcast Center:http://www.ipressroom.com/pr/corporate/info/podcast-center.asp [REGISTRATION IN REQUIRED]
On the Record...Online with Newsweek Technology Correspondant Brad Stone
April 12, 2005 21:23Brad Stone is a technology reporter with Newsweek Magazine where he covers new consumer technologies including consumer electronics and interactive gaming. Recorded to help public relations firms improve their media relations practices when approaching this journalist, and this publication, Stone discusses how technology has changed the relationship between PR and the media, why phone story pitches are least effective, the difference between interruption vs. on-demand communications and the ...
On the Record...Online with Time Magazine Bureau Chief Chris Taylor
April 12, 2005 19:03Time Magazine Silicon Valley Bureau Chief Chris Taylor goes on the record about what public relations pros should know about his magazine's editorial hierarchy, how the best PR pros keep abreast of his interests, how blogs are challenging news media outlets racing to break exclusives and how Google's search results sometimes convey a false sense of security.
On the Record...Online with USA Today Reporter Elizabeth Weise
April 12, 2005 02:16Elizabeth Weise, reporter at USA Today tells biotech PR pros why she needs context, brevity and lack of jargon in email pitches, what makes her national daily newspaper different from its competitors, and why stories, not data, are what her readers want most. This podcast was designed to be useful to biotech public relations firms researching best practices for media relations engagement with this journalist and her particular media outlet.
On the Record...Online with Wall Street Journal Technology Reporter Nick Wingfield
April 11, 2005 23:22Wall Street Journal Internet and video game reporter Nick Wingfield talks to public relations and media relations professionals about the how he likes to be contacted with story ideas, the art of condensing pitches into email subject lines, the dangers of "undecipherable marketing mumbo-jumbo" language on Web sites, why the Journal is growing their analytical perpective and breaking technology news faster, the newspaper's intention to introduce a Saturday edition and why Sony and Microsoft's ...
On the Record...Online with Former Sun Microsystems VP Andy Lark
April 11, 2005 22:45Andy Lark, formerly VP of Communications at Sun Microsystems is an expert on the subject of blogging, and how participatory journalism is reshaping the business of public relations. I was delighted to hear his keynote at the NewComm Forum in Napa earlier this year. Named by PR Week as one of the “Most Influential” high tech public relations communicators, Lark goes talks about the latest trends in Online communications on the new podcast program "On the Record...Online" hosted by Eric Schwart...
On the Record...Online with San Jose Mercury News Managing Editor David Satterfield
April 11, 2005 21:50Pulitzer Prize-winning San Jose Mercury News Managing Editor David Satterfield talks about what kind of information he expects to find in corporate online news rooms, how the 24 hour news cycle impacts the Merc's editorial decisions, how the newspapers decides what to run on the front page, how the Internet is challenging the A.P., how unprecedented access to information via the Net is changing the news business and the technology inspired factors playing a role in what they decide to write a...
On the Record...Online with Legendary PR Man Howard Bragman
April 11, 2005 18:37Find out why Howard Bragman, founder of BNC, Bragman, Nyman and Cafarelli, and Fifteenminutes.com isn't sunbathing on a yacht in France. Bragman goes On the Record Online about his return to PR.