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Episodes
On the Record...Online with Hearst Interactive Media VP Michael Dunn
September 08, 2006 23:16Hearst Interactive Media VP Michael Dunn goes On the Record...Online with host Eric Schwartzman to discuss the value of podcasting, the mainstream media's reaction to podcasting, and podcast measurement. Michael Dunn is currently a VP with Hearst Interactive Media, focused on both Venture and Enterprise Technology leadership, as well as the author of the podcasting and emerging media related blog http://nomadicaudio.com. A career technologist predominately focusing on the emerging rather ...
Podcast Advertising and Measurement with Michael Dunn
September 08, 2006 23:16 - 40 minutes - 28.1 MBMichael Dunn is CTO of Ultra, which is bringing the blockchain revolution to the gaming industry and creating a fair ecosystem for the future of games distribution. This is a conversation I had with him when he was at Hearst Interactive Media about podcast advertising and podcast measurement. When he was at VP with Hearst… The post Podcast Advertising and Measurement with Michael Dunn appeared first on Eric Schwartzman.
On the Record...Online with Nielsen BuzzMetrics CMO Pete Blackshaw
September 01, 2006 21:09Nielsen BuzzMetrics CMO Pete Blackshaw goes On the Record...Online with host Eric Schwartzman to discuss podcast measurement, best practices for advertising podcasts and how to build a business case for podcasting. Pete Blackshaw presently serves as CMO of Nielsen BuzzMetrics, a firm that helps companies promote and protect their brands through the measurement, analysis, and interpretation of CGM, or online word of mouth, across forums, message boards, social networking sites, direct compan...
Podcast Measurement with Pete Blackshaw at Nielsen
September 01, 2006 21:09 - 30 minutes - 27.6 MBPete Blackshaw is Chief Executive Officer, Cintrifuse Syndicate Fund & Startup Incubator. I recorded this interview with him when he was at Nielsen BuzzMetrics. Pete and I talked about podcast measurement, podcast advertising and how to build a business case for podcast marketing. When Pete Blackshaw was CMO of Nielsen BuzzMetrics, he helped companies promote… The post Podcast Measurement with Pete Blackshaw at Nielsen appeared first on Eric Schwartzman.
Podcast Advertising Deep Dive with Gregory Galant
August 25, 2006 15:01 - 38 minutes - 35.2 MBMuck Rack CEO Gregory Galant discusses podcast measurement, valuing an audience and building a business case for podcasting. When this was recorded, Gregory Galant was CEO of RadioTail, a firm that facilitated advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg… The post Podcast Advertising Deep Dive with Gregory Galant appeared first on Eric Schwartzman.
On the Record...Online with RadioTail CEO Gregory Galant
August 25, 2006 15:01RadioTail CEO Gregory Galant goes "On the Record...Online" with host Eric Schwartzman to discuss podcast measurement, valuing an audience and building a business case for podcasting. Gregory Galant is the CEO of RadioTail, a firm that facilitates advertising in podcasts. He fell in love with podcasting when he started Venture Voice, a podcast that profiles entrepreneurs and venture capitalists. Greg has worked at Newlight Associates, a $120M technology venture capital firm, sourcing investme...
On the Record...Online with Rick Klau, VP of Publisher Services at FeedBurner
August 18, 2006 21:43Rick Klau, vice president of Publisher Services at FeedBurner, goes On the Record...Online with host Eric Schwartzman to discuss podcast measurment, building a business case for podcasting, valuing an audience and the future of podcasts. Rick Klau is vice president of Publisher Services at FeedBurner, the market-leading feed management provider. He is responsible for cultivating and managing relationships with large media companies, entertainment networks, newspapers and a variety of other c...
Podcast Measurement with Google Ventures Partner Rick Klau
August 18, 2006 21:43 - 33 minutes - 22.7 MBThis is a very interesting conversation with Rick Klau who is the Senior Operating Partner at Goggle Ventures. But when I recorded this interview, Rick was VP at FeedBurner. We spoke at length about podcast measurement, building a business case for podcasting, valuing an audience and the future of podcasts advertising. Rick was responsible for… The post Podcast Measurement with Google Ventures Partner Rick Klau appeared first on Eric Schwartzman.
How to Pitch Los Angeles Times Columnist Joel Stein
August 11, 2006 23:21 - 38 minutes - 26.8 MBThis is a conversation I had with Los Angeles Times Columnist Joel Stein about the future of traditional media formats, working with public relations practitioners and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After two years… The post How to Pitch Los Angeles Times Columnist Joel Stein appeared first on Eric Schwartzman.
On the Record...Online with Los Angeles Times Columnist Joel Stein
August 11, 2006 23:21Los Angeles Times Columnist Joel Stein goes On the Record...Online with host Eric Schwartzman to discuss the future of traditional media formats, working with public relations practitioners and how he decides what to write about. Joel Stein grew up in Edison, N.J., went to Stanford and then worked for Martha Stewart for a year. After two years of fact-checking at various publications, he got hired as a sports editor at Time Out New York. Two years later he became a staff writer for Time maga...
On the Record...Online with NY Times Technology Editor Steve Lohr
July 28, 2006 23:37New York Times technology editor, Steve Lohr, goes "On the Record...Online" from the Public Relations Society of America's Technology Conference in New York, to discuss how new technology is changing the way he does his job, the benefits and drawbacks of having a blog, and how PR practitioners can secure news coverage. 3:03 - Steve Lohr provides an introduction to his key note on how internet technology, websites, blogs, and podcasts, have influencer what he writes about for The New York Tim...
How to Pitch Steve Lohr at The New York Times
July 28, 2006 23:37 - 1 hour - 55 MBThis is a recording of a presentation by New York Times technology editor, Steve Lohr at the Public Relations Society of America’s Technology Conference in New York about how public relations pros can best endeavor to secure news coverage with him. SHOW NOTES: 3:03 – Steve Lohr provides an introduction to his key note on how… The post How to Pitch Steve Lohr at The New York Times appeared first on Eric Schwartzman.
On the Record...Online with LA Podcasters
July 15, 2006 00:13LA Podcasters Studio 101 from the Brewery in Downtown Los Angeles LA Podcasters go On the Record...Online with host Eric Schwartzman to discuss their own podcast shows, the art of podcasting, and what makes a great podcast. 5:12 - Lance Anderson talks about how he approaches podcasting as an artist. 5:47 - Anderson talks about how many listeners there are of his podcast "Verge of the Fringe," available at www.vergeofthefringe.com 6:09 - Anderson discusses the timelessness of his stories. 6...
LA Podcasters Discuss Their Shows
July 15, 2006 00:13 - 44 minutes - 41 MBThis is a recording I did of a talk with LA Podcasters about their shows, the art of podcasting, and the elements of a must-listen podcast. SHOW NOTES 5:12 – Lance Anderson talks about how he approaches podcasting as an artist. 5:47 – Anderson talks about how many listeners there are of his podcast “Verge of… The post LA Podcasters Discuss Their Shows appeared first on Eric Schwartzman.
How to Pitch Financial News to Reuters with Editor Martin Howell
July 07, 2006 17:54 - 19 minutes - 13.1 MBThis is a great interview with Martin Howell, editor-in-charge of Reuters Inc. about covering corporate corruption, citizen journalism and the impact of search engines on the business of journalism. If you’re in media relations and want to hear a great overview briefing on pitching financial news to reporters, this interview — recorded years before social… The post How to Pitch Financial News to Reuters with Editor Martin Howell appeared first on Eric Schwartzman.
On the Record...Online with Reuters Editor-in-Charge Martin Howell
July 07, 2006 17:54Martin Howell, editor-in-charge of Reuters Inc., equities coverage in North and South America, goes On the Record...Online with host Eric Schwartzman to discuss the growth of corporate corruption and fraud in recent years, the ways citizen journalism affects the mainstream media, and the impact of search on the business of journalism. Martin Howell is editor-in-charge of Reuters Inc., equities coverage in North and South America. He has directed much of Reuters's corporate news coverage in...
Inside Financial Services PR with Alan Elias of Washington Mutual
June 30, 2006 20:57 - 15.6 MBThis is an exclusive, unedited interview with Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services. He speaks candidly about crisis communications in the banking trade, the impact of Regulation Fair Disclosure on public relations, and how corporate scandals have affected the way he does his job. Alan Elias is senior… The post Inside Financial Services PR with Alan Elias of Washington Mutual appeared first on Eric Schwartzman.
On the Record...Online with Washington Mutual PR Exec. Alan Elias
June 30, 2006 20:57Alan Elias, senior vice president of corporate communications for Washington Mutual Card Services goes On the Record...Online with host Eric Schwartzman to discuss crisis communications, the impact of Regulation Fair Disclosure, and how corporate scandals have affected the way he does his job. Alan Elias is senior vice president corporate communications for Washington Mutual Card Services (formerly Providian Financial Corporation), a leading provider of credit cards and deposit products to m...
On the Record...Online with Mitsubishi Motors PR Director Dan Irvin
June 23, 2006 23:53Dan Irvin goes On the Record...Online with host Eric Schwartzman to discuss running PR and corporate communications at Mitsubishi Motors, some of the challenges he faces, and how technology is changing the way he does his job. Darn Irvin is the director of corporate communications and public relations at Mitsubishi Motors North America. 4:45 - Dan Irvin talks about the panel he spoke at on repairing corporate reputation at the Media Relations 2006 conference. 5:32 – Irvin talks about how to...
Automotive Public Relations at Mitsubishi Motors
June 23, 2006 23:53 - 29.7 MBThis is an exclusive, uncut interview with Dan Irvin about his experience running automotive PR and corporate communications at Mitsubishi Motors, some of the challenges of doing PR in the automotive sector, and how technology has impacted his job. Dan Irvin is the director of corporate communications and public relations at Mitsubishi Motors North America.… The post Automotive Public Relations at Mitsubishi Motors appeared first on Eric Schwartzman.
Crisis Communications at the Red Cross during Hurricane Katrina
June 17, 2006 00:25 - 12.7 MBThis is an interesting interview with some awkward moments featuring Charles Connor, who got a little weird when I dug too deep into the American Red Cross’s response to Hurricane Katrina. Charles Connor was senior vice president for communications and marketing at American Red Cross. He oversaw internal, external, and stakeholder communication and marketing including… The post Crisis Communications at the Red Cross during Hurricane Katrina appeared first on Eric Schwartzman.
On the Record...Online with Topaz Partners Principal Tony Sapienza
June 16, 2006 21:28Tony Sapienza goes On the Record...Online with host Eric Schwartzman to discuss the use of new media communication tools for PR, the role the press release plays in reaching consumers, and the fuse of the mainstream media and consumer generated media. Tony Sapienza, co-founder and principal of Topaz Partners, has served as president of Miller/Shandwick Technologies, one of the world's leading PR firms, and was global practice leader for Weber Shandwick Worldwide. He has worked with many emer...
Intro to Public Relations Agency Management with Tony Sapienza
June 16, 2006 21:28 - 18.7 MBTony Sapienza is Head of Communications at ZF Group. But when I recorded this interview with him, he was co-founder and principal of Topaz Partners. We spoke about the use of social media management tools for PR, the role of the press release in reaching consumers, and fusing of mainstream and social media relations. Tony… The post Intro to Public Relations Agency Management with Tony Sapienza appeared first on Eric Schwartzman.
On the Record...Online with Wall Street Journal Deputy National News Editor Matt Murray
June 09, 2006 23:59Matthew Murray goes On the Record...Online with host Eric Schwartzman to discuss the impact of the web on The Wall Street Journal, how he uses technology to do his job, and developing relationships with PR practitioners. Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray authored the book "The Father and the Son: My Father's Journey into the Monastic Life," an account about his father, the Reverend James Murray. Murra...
Pitching the Wall Street Journal with Editor Matt Murray
June 09, 2006 23:59 - 28 minutes - 19.4 MBThis is an exclusive interview I did with Matthew Murray of the Wall Street Journal about how he uses technology to do his job and how he prefers to work with public relations professionals. Matthew J. Murray is deputy national news editor at The Wall Street Journal and a former Chicago Tribune journalist. Murray received… The post Pitching the Wall Street Journal with Editor Matt Murray appeared first on Eric Schwartzman.
Inside Telecommunications PR with Verizon VP Eric Rabe
June 09, 2006 18:06 - 20.9 MBThis is an exclusive, uncut interview with Eric Rabe, vice president of media relations at Verizon about the controversy over free municipal Wi-Fi services and the issue of Net neutrality. If you want bone up on how public relations is handled in the telecommunications industry, this is a great overview primer. Rabe is a seasoned… The post Inside Telecommunications PR with Verizon VP Eric Rabe appeared first on Eric Schwartzman.
Media Training Deep Dive with Jim Cameron
June 02, 2006 18:20 - 38 minutes - 26.4 MBThis interview is a little embarrassing because this media trainer turned the tables and completely disarmed me. Jim Cameron is a master media trainer and in this exclusive interview he talks about how to stay on message and control an interview, which he definitely does. Jim Cameron of Cameron Communications, Inc. is a professional communications… The post Media Training Deep Dive with Jim Cameron appeared first on Eric Schwartzman.
Pitching Story Ideas to Glamour Magazine with Editor Wendy Naugle
May 26, 2006 18:01 - 19 minutes - 13.5 MBI had a chance to talk to Wendy Naugle of Glamour Magazine about the health and beauty audience, how she researches stories and how she prefers to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies’ Home Journal. Wendy also… The post Pitching Story Ideas to Glamour Magazine with Editor Wendy Naugle appeared first on Eric Schwartzman.
Public Relations at the National Hockey League with Bernadette Mansur
May 19, 2006 19:35 - 22 minutes - 15.6 MBThis is a really interesting conversation I had with Bernadette Mansur about doing PR in the NHL, the fan base and the digital distribution of games direct to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur previously was vice… The post Public Relations at the National Hockey League with Bernadette Mansur appeared first on Eric Schwartzman.
Pitching Broadcast News with CNN Anchor Ali Velshi
May 12, 2006 19:12 - 35 minutes - 24.6 MBIn this interview, I talk to CNN News Anchor Ali Velshi about citizen journalism, receiving pitches from PR people and using the tech to research news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for “The Bottom Line” segment of the network’s afternoon program, The Situation Room.… The post Pitching Broadcast News with CNN Anchor Ali Velshi appeared first on Eric Schwartzman.
On the Record...Online with Media Trainer Jim Cameron
May 12, 2006 18:20Special Executive's Guide to Media Training Episode Jim Cameron goes On the Record...Online with host Eric Schwartzman to discuss what media training is and why it's important, how to stay on message in an interview and how to control an interview. Jim Cameron of Cameron Communications, Inc. is a professional communications consultant and transit advocate. Jim has spent over 30 years in broadcast journalism. While at NBC News, he received a George Foster Peabody Award. In conjunction wit...
On the Record...Online with Glamour Deputy Editor Wendy Naugle
May 05, 2006 21:36Wendy Naugle goes On the Record...Online with host Eric Schwartzman to discuss how wired the health and beauty audience is, how she uses the internet to cover the news, and how she likes to receive PR pitches. Wendy Naugle is a health deputy editor at Glamour magazine. Prior to joining Glamour, Wendy was the health editor at Ladies' Home Journal. Wendy also worked at Family Life and American Baby. SHOW NOTES: 4:49 - Wendy Naugle on how tech savvy the fashion, health and beauty world is: "Our...
On the Record...Online with NHL Sr. V.P. Bernadette Mansur
April 28, 2006 19:35Bernadette Mansur goes On the Record...Online with host Eric Schwartzman to discuss coming back from the strike, the NHL fan base, and how the internet could ultimately change the way the NHL distributes games to viewers. Bernadette Mansur is the senior vice president of communications for the National Hockey League and the executive director of the NHL Foundation. Mansur has worked with the NHL for 13 years, and was previously the vice president of communications for Reebok. SHOW NOTES: ...
Media Relations Master Class with Peter Himler
April 28, 2006 16:22 - 31 minutes - 21.8 MBMedia relations is skill learned best through experience. In this exclusive interview — which is pretty much a recorded media relations master class — Peter Himler goes deep into media relations best practices in the network age. Peter Himler is principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He was the… The post Media Relations Master Class with Peter Himler appeared first on Eric Schwartzman.
On the Record...Online with Red Cross Sr. V.P. Charles Connor
April 27, 2006 00:25Charles Connor goes On the Record...Online with host Eric Schwartzman to discuss crises communications, the American Red Cross's response to Hurricane Katrina, and using the internet to communicate with the public. Charles Connor is senior vice president for communications and marketing at American Red Cross. He oversees internal, external, and stakeholder communication and marketing including market research, creative resources, governmental relations, advertising, entertainment outreach, ...
Public Relations Agency Management with Al Golin
April 21, 2006 22:26 - 30.3 MBIn this exclusive interview with legendary public relations agency founder Al Golin — who passed away in 2017 at the age of 87 — talks about public relations agency management, promoting healthy client-agency relationships and the secrets of successful PR. SHOW NOTES: 4:24 – Al Golin explains what public relations is. 5:35 – Golin… The post Public Relations Agency Management with Al Golin appeared first on Eric Schwartzman.
PR Life Experience From Burson-Marsteller Founder Harold Burson
April 14, 2006 21:46 - 19.4 MBThis is an exclusive interview with Harold Burson — who passed away in Jan. 10, 2020 at the age of 98 — talks about public relations agency management and shares words of advice to PR job seekers. Harold handled crisis communications for Tylenol-tampering case and a devastating gas leak in India. He was founding chairman… The post PR Life Experience From Burson-Marsteller Founder Harold Burson appeared first on Eric Schwartzman.
On the Record...Online with Expansion Plus President Sally Falkow, APRP
April 11, 2006 21:38Sally Falkow goes On the Record...Online with host Eric Schwartzman to discuss what public relations is, how new media technology is affecting the practice of public relations, and whether PR practitioners need to embrace new media tools. Sally Falkow, president and senior web strategist of Expansion Plus, has created effective internal and external communication strategies for both large and medium sized enterprises for 25 years. Since 1999 Sally has translated her extensive experience in c...
On the Record...Online with Verizon Sr. V.P. Eric Rabe
April 11, 2006 18:06Eric Rabe, vice president of media relations at Verizon Communications, goes On the Record...Online with host Eric Schwartzman to discuss the controversy over free municipal Wi-Fi services, the issue of Net neutrality, and the direction in which Verizon Communications is heading. SHOW NOTES: 3:57 - Eric Rabe talks about the direction in which Verizon Communications is moving. 5:23 - Rabe explains Verizon's FiOS service. 7:46 - Rabe talks about why the U.S. is behind in its network conne...
On the Record...Online with Media Relations Expert Peter Himler
April 11, 2006 16:22Peter Himler goes On the Record...Online with host Eric Schwartzman to discuss the reputation of the PR industry, the reasons why PR practitioners blog, and whether there is a conflict of interest for PR practitioners to blog. Peter Himler is principal of Flatiron Communications LLC, a PR/media consulting firm in New York. He most recently was Chief Media Officer for Edelman Worldwide following 11 years with Burson-Marsteller as head of B-M's U.S. corporate and strategic media team, and its ...
On the Record...Online with Golin Harris Chairman Al Golin
April 10, 2006 22:26Special Executive's Guide to PR Episode SHOW NOTES: 4:24 - Al Golin explains what public relations is. 5:35 - Golin on the difference between public relations and media relations, and how the fields have changed over the years: "...it's the era of the individual not the masses...and that's really because of the internet and because of all this new technology we're seeing." 7:12 - Golin discusses the services clients receive from public relations agencies. 7:52 - Golin talks about the differe...
On the Record...Online with CNN Business News Anchor Ali Velshi
April 10, 2006 19:12Ali Velshi goes On the Record...Online with host Eric Schwartzman to discuss the impact of citizen journalism on the mainstream media, receiving pitches from PR people, and using the internet to cover the news. Ali Velshi is a business news anchor for CNN, who contributes regular business features and updates for "The Bottom Line" segment of the network's afternoon program, The Situation Room. Velshi previously hosted The TurnAround, CNN's small business improvement program that profiled a s...
On the Record...Online with Burson-Marsteller Founder Harold Burson
April 10, 2006 09:46Harold Burson goes On the Record...Online with Eric Schwartzman to discuss the future of the public relations industry and offer words of advice to people both entering and working within the field. Harold Burson, founding chairman of Burson-Marsteller, was described as "the century's most influential PR figure" in a survey conducted by PRWeek. The architect of the largest public relations agency in the world today, Burson has contributed to the public relations industry and worldwide commun...
Pitching Hard News with CNN Anchor Renay San Miguel
April 06, 2006 02:26 - 39 minutes - 35.8 MBIf you’ve ever wondered how CNN decides what to cover, this exclusive interview as all about the process of how they choose which stories to cover, and the differences between television and print news coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a Headline News Anchor based… The post Pitching Hard News with CNN Anchor Renay San Miguel appeared first on Eric Schwartzman.
On the Record...Online with CNN Anchor Renay San Miguel
April 06, 2006 02:26"On the Record...Online" with host Eric Schwartzman to discuss the process of choosing a story to cover, using technology to cover the news, and television coverage versus print coverage. With more than 26 years of journalism experience to draw from, Renay San Miguel is a weekend anchor for Headline News based in CNN's headquarters in Atlanta. During the war in Iraq, San Miguel helped staff the CNN/U.S. military desk. In that role, he interviewed CNN military analysts and outlined military o...
On the Record...Online with Web Usability Guru Jakob Nielsen
March 26, 2006 21:39Web usability guru Jakob Nielsen goes "On the Record...Online" with host Eric Schwartzman to discuss the benefits an internet pressroom offers corporations, the role internet pressrooms play in shaping reputation online, and intergrating an internet pressroom into a company's website. Jakob Nielsen, Ph.D., is a principal at the Nielsen Norman Group, and the author of the best-selling book Designing Web Usability, which has sold more than a quarter of a million copies in 21 languages. The New...
User Experience is the New PR with Guru Jakob Nielsen
March 26, 2006 21:39 - 32 minutes - 22.5 MBThe New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,… The post User Experience is the New PR with Guru Jakob Nielsen appeared first on Eric Schwartzman.
User Experience is the New PR with Jakob Nielsen
March 26, 2006 21:39 - 32 minutes - 22.5 MBThe New York Times calls Jakob Nielsen “the guru of Web page usability” so those are their words, not mone. And U.S. News and World Report calls him “the world’s leading expert on Web usability.” Jakob holds 79 United States patents, mainly on ways of making the internet easier to use. When I launched iPRSoftware,… The post User Experience is the New PR with Jakob Nielsen appeared first on Eric Schwartzman.
Social Media PR Presentation at the PRSA Independant Practitioners Group Conference
March 16, 2006 00:00 - 58.9 MBThsi is a recording of a talk I gave on Social Media PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter and definitely pre-Tik-Tok. I focused on blogs, podcasts and other web-related technologies and how can PR practitioners can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about… The post Social Media PR Presentation at the PRSA Independant Practitioners Group Conference appeared first on Eric Schwartzman.
Digital PR Keynote for the PRSA Independant Practitioners Group
March 16, 2006 00:00 - 1 hour - 58.9 MBThis is a recording of a talk I gave on Digital PR at the Public Relations Society of America Independent Practitioners Group. This was pre-Facebook, pre-Twitter and definitely pre-Tik-Tok. I focused on blogs, podcasts and other web-related technologies and how can PR practitioners can use them. SHOW NOTES: 00:57 – Eric Schwartzman talks about his… The post Digital PR Keynote for the PRSA Independant Practitioners Group appeared first on Eric Schwartzman.