Comments on:
669 episodes - English - Latest episode: about 9 years ago -Growth Marketing Consultant
Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
On the Record...Online with Social Media Maverick Stowe Boyd
April 20, 2007 23:05Famed Blogger Stowe Boyd goes On the Record...Online with host Eric Schwartzman to reveal his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and the death of the press release. SHOW NOTES: 04:40 - Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz. 07:10 - Will PR professionals relinquish control and join the conversation? 09:22 - Boyd on the nature of consen...
Disclosing the Tribune Acquisition with David Greising
April 13, 2007 23:15 - 31.7 MBDavid Greising shares his thoughts on the sale of Tribune, the economic future of the news business and The Chicago Tribune’s strategy for maintaining readership. “Zell lands Tribune,” the recent article by Chicago Tribune Chief Business Correspondent David Greising made waves. As the deal was nonselectively disclosed to the public, The Chicago Tribune relied upon… The post Disclosing the Tribune Acquisition with David Greising appeared first on Eric Schwartzman.
On the Record...Online with Chicago Tribune Reporter David Greising
April 13, 2007 23:04"Zell lands Tribune," the recent article by Chicago Tribune chief business correspondent David Greising made waves in early April. The fate of one of the oldest newspapers in the United States now lies in the hands of real estate tycoon Sam Zell. As the deal broke, The Chicago Tribune relied upon Greising, veteran business journalist of twenty years, to provide perspective. Along with the Tribune, Greising has written for Business Week and the Chicago Sun-Times. He is the author of two books:...
Social Media Management at the World Economic Forum with Matthias Lufkens
April 06, 2007 23:54 - 31.6 MBSenior Media Management at the World Economic Forum with Matthias Lufkens goes deep into why key nations slip in the rankings, the impact of marketing information technology on the Davos gathering and the use of the social media monitoring to gage trending news and information. SHOW NOTES: 05:31 – Lufkens discusses the World… The post Social Media Management at the World Economic Forum with Matthias Lufkens appeared first on Eric Schwartzman.
On the Record...Online with World Economic Forum Media Maven
April 06, 2007 23:53World Economic Forum Senior Media Manager, Matthias Lufkens, goes On the Record...Online with Eric Schwartzman about the 2007 Global Information Technology Report, why key nations slipped in the rankings, the impact of marketing information technology on Davos earlier this year, and the benefit of the social media press release. SHOW NOTES: 05:31 - Lufkens discusses the World Economic Forum annual Global Information Technology Report and the turmoil in the top 10 rankings. 07:35 - Lufkens o...
Social Media Management at Cisco with Jeanette Gibson
March 31, 2007 00:22 - 28.5 MBJeanette Gibson, Social Media & Digital Marketing Executive, goes on the record to discuss Cisco’s online newsroom, internet first and social media management strategies. SHOW NOTES: 05:19 – Jeanette Gibson details the creation and evolution of Cisco’s new media team and how they have adapted and continue to adapt to the new media explosion. 06:39… The post Social Media Management at Cisco with Jeanette Gibson appeared first on Eric Schwartzman.
On the Record...Online with Cisco's Jeanette Gibson
March 30, 2007 21:38Jeanette Gibson goes "On the Record...Online" with host Eric Schwartzman to discuss the importance of online press rooms for today's business community. They discuss the secrets behind the success of Cisco's online news room, [email protected], the economic benefits an online news room can provide a company and the culture shift that is occurring in the way people are consuming media. SHOW NOTES: 05:19 Gibson details the creation and evolution of Cisco's new media team and how they have adapte...
Social Media Marketing Masters Panel [Part 2]
March 24, 2007 00:53 - 49.7 MBThis is part 2 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick Here’s part 1. They discuss the challenges… The post Social Media Marketing Masters Panel [Part 2] appeared first on Eric Schwartzman.
On the Record...Online New Media Masters Panel Part 2
March 24, 2007 00:30Special Episode: On the Record...Online host Eric Schwartzman moderates the second segment of the "New Media Masters Panel" with General Manager Rob Barrett of the Los Angeles Times, General Manager Larry Gerbrandt of Nielsen Analytics, Claude Brodessor of NPR's "The Business," and blogger Kevin Roderick, who writes for TMZ.com and LAObserved.com. They discuss the challenges of moving print journalism onto the Web, the credibility of blogs and wiki platforms and the economics of Web media. S...
Social Media Marketing Masters Panel [Part 1]
March 17, 2007 00:54 - 53 MBThis is part 1 in a 2 part series. It’s a recording of a Social Media Marketing Masters Panel that I moderated at a course I taught at UCLA featuring: Rob Barrett, GM, LATimes.com Larry Gerbrandt, GM, Nielsen Analytics Claude Brodessor, NPR’s “The Business” TMZ.com blogger Kevin Roderick They discuss digital media, main stream media,… The post Social Media Marketing Masters Panel [Part 1] appeared first on Eric Schwartzman.
On the Record...Online New Media Masters Panel Part 1
March 16, 2007 23:38Special Episode: On the Record...Online host Eric Schwartzman moderates a "New Media Masters Panel" with Rob Barrett, GM, LATimes.com, Larry Gerbrandt, GM, Nielsen Analytics, Claude Brodessor, NPR's "The Business" and TMZ.com blogger Kevin Roderick, LAObserved.com. They share how the internet is changing the main stream media business, the future of print media and how industries are reacting to Google and YouTube. SHOW NOTES: 04:16 - Larry Gerbrandt, Claude Brodessor, Kevin Roderick and Ro...
Legendary Entertainment Publicist Warren Cowan Shares Hollywood PR Stories
March 10, 2007 01:03 - 22.4 MBJust as Marilyn Monroe’s handprints are preserved at the Chinese Theater on Hollywood Blvd, so does this podcast preserve entertainment PR legend Warren Cowan, who shares about walking the red carpet at the Oscars, working with A listers and the history of the motion picture premier. After a stint with public relations company Alan… The post Legendary Entertainment Publicist Warren Cowan Shares Hollywood PR Stories appeared first on Eric Schwartzman.
On the Record...Online with Warren Cowan, Rogers & Cowan Founder
March 10, 2007 00:34Warren Cowan goes On the Record...Online with host Eric Schwartzman to reveal what a night on the red carpet at the Oscars is like, the challenges of working with major stars and the history of the movie premier event. After a stint with public relations company Alan Gordon and Associates and service in the Air Force during WWII, Cowan teamed with veteran publicist Henry Rogers to form Rogers and Cowan in 1949. The company prospered as the Hollywood studio system broke down in the 1950s and ...
On the Record...Online in Singapore: Special Episode
March 02, 2007 18:37Eric Schwartzman presents an excerpt from his New Media PR Boot Camp at the Strategic Media Relations Conference & Workshop in Singapore. Schwartzman shares podcasting case studies with government officials of Singapore, non-profit organizations, academic institutions and other influentials in the region. Schwartzman discusses the podcasts of Disneyland, Ecast, JupiterResearch, IBM, Simon & Schuster and the LA Opera, amongst others, and reveals their strategies, objectives, drawbacks and the ...
Awards Campaigns with Hollywood Reporter Editor Anne Thompson
February 23, 2007 19:33 - 27 minutes - 31.7 MBAnne Thompson share how studios campaign for Oscar nominations and how online buzz influences the nominations. In my entertainment PR days, I walked many red carpets during awards season. In this interview, deputy film editor of The Hollywood Reporter, Anne Thompson, who writes the weekly film industry column “Risky Business,” which is globally syndicated by… The post Awards Campaigns with Hollywood Reporter Editor Anne Thompson appeared first on Eric Schwartzman.
On the Record...Online with Hollywood Reporter Editor Anne Thompson
February 23, 2007 19:26Anne Thompson goes On the Record...Online with host Eric Schwartzman to reveal how movies secure Oscar nominations, how films win Oscar campaigns and whether or not online buzz influences which movies get nominated. The deputy film editor of The Hollywood Reporter, Anne Thompson writes the weekly film industry column "Risky Business," which is globally syndicated by Reuters. She also contributes to Premiere, Wired, Filmmaker, New York Magazine, The New York Times, The Washington Post, and Th...
Award Season PR with Variety Editor Steven Gaydos
February 17, 2007 02:15 - 31.1 MBAward season is fun when you’re young and single. I represented the Pussycat Dolls back in the day, escorting them on many a red carpet. But award campaigning has changed quite a bit since then, my guest Steven Gaydos explains in this exclusive interview about how entertainment PR people launch campaigns to improve their client’s… The post Award Season PR with Variety Editor Steven Gaydos appeared first on Eric Schwartzman.
On the Record...Online with Variety Editor Steven Gaydos
February 17, 2007 02:06Steven Gaydos goes On the Record...Online with host Eric Schwartzman to reveal the changes in Oscar campaigns due to the internet, his real opinion on the quality of the LA Times and how important the Oscars are as an advertising revenue source. Variety executive editor/international managing director Steven Gaydos joined Variety in 1993, serving as the newspaper's first managing editor of special issues. In 1999 Gaydos was named executive editor of Variety/Daily Variety and in that capacity...
On the Record...Online with LA Weekly Deadline Hollywood Columnist Nikki Finke
February 03, 2007 00:42Nikki Finke goes On the Record...Online with host Eric Schwartzman on this years Ocsar race, the Weinstein's impact on the Oscar campaign process and to discuss how she manages to write her brash, in-your-face style of journalism without losing access to inside sources. Journalist Nikki Finke has been the "Deadline Hollywood" columnist for LA Weekly since June 2002, writing about the business, politics and culture of the infotainment industry. She recently won first place in the Association ...
Academy Awards Campaigns with Deadline Hollywood Columnist Nikki Finke
February 02, 2007 19:21 - 24.6 MBThis is an exclusive interview with Deadline Hollywood founder Nikki Finke about Academy Awards PR campaigns, Weinstein’s Oscar campaigning strategy and how she manages to write her brash, in-your-face style of journalism without losing access to inside sources. She used to be known as the “most feared, despised, and uncompromising journalist in Hollywood.” But Ronan… The post Academy Awards Campaigns with Deadline Hollywood Columnist Nikki Finke appeared first on Eric Schwartzman.
How to Pitch Billboard Magazine with Antony Bruno
January 27, 2007 03:29 - 28.1 MBThis is an exclusive interview I recorded with Billboard Editor Antony Bruno about the magazine’s digital transformation, what makes a successful PR pitch and what media outlets influence him. Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games… The post How to Pitch Billboard Magazine with Antony Bruno appeared first on Eric Schwartzman.
On the Record...Online with Billboard Editor Digital/Mobile Antony Bruno
January 27, 2007 03:26Antony Bruno goes On the Record...Online with host Eric Schwartzman to share how involved Billboard is in digital media, what sorts of things he looks for in a pitch and what media outlets influence him. Antony Bruno joined Billboard in 2005 to cover the emerging field of digital entertainment, including music downloads, MP3 players, ringtones, wireless downloading, P2P, video games and interactive technologies for the weekly print editions. He also oversees the programming activities for Bi...
Marilyn Monroe and Celebrity Scandals with PR Legend Julian Myers
January 20, 2007 01:49 - 29 minutes - 20.5 MBJulian Myers shares entertainment PR lessons learned, managing client expectations and the role public relations agencies play in developing and pitching story ideas to reporters. Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years. Myers is in his 33rd year of teaching “Entertainment Public Relations” at UCLA… The post Marilyn Monroe and Celebrity Scandals with PR Legend Julian Myers appeared first on Eric Schwartzman.
Marilyn Monroe and Celebrity Scandals with Entertainment PR Legend Julian Myers
January 20, 2007 01:49 - 20.5 MBJulian Myers shares entertainment PR lessons learned, managing client expectations and the role public relations agencies play in developing and pitching story ideas to reporters. Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years. Myers is in his 33rd year of teaching “Entertainment Public Relations” at UCLA… The post Marilyn Monroe and Celebrity Scandals with Entertainment PR Legend Julian Myers appeared first on Eric Schwartzman.
On the Record...Online with Entertainment PR Legend Julian Myers
January 20, 2007 01:49Julian Myers goes On the Record...Online with host Eric Schwartzman to share what he has learned throughout his career about the field of entertainment PR, managing client expectations and the role of PR practitioners play in developing a story. Owner of Julian Myers Public Relations, Julian Myers has been working in Hollywood for 67 years. Myers is in his 33rd year of teaching "Entertainment Public Relations" at UCLA Extension and his 16th year teaching at Loyola Marymount. The long time ...
SPECIAL EPISODE: On the Record...Online with Podcasters at CES 2007, Las Vegas
January 11, 2007 01:01Tim Bourquin of TNC New Media and the "Podcast Brothers" podcast goes On the Record…Online to moderate a panel with podcast experts Michael Geoghegan, author of Podcast Solutions, Jason Van Orden, author of Promoting Your Podcast, Eric Schwartzman, host of the PRSA PRism (sic) award winning podcast On the Record...Online, and Wing Yu, editor-in-chief of StreetIQ.com. SHOW NOTES: 6:04 - Tim Bourquin introduces himself and panelists Jason Van Orden, author, podcaster, podcast consultant and h...
How to Market a Podcast
January 11, 2007 01:01 - 44.4 MBThis is a recording about the best way to market your podcast with podcasting pioneers Tim Bourquin, Michael Geoghegan, Jason Van Orden, Wing Yu and yours truly discussing best practices for marketing a podcast. It was recorded at a special panel on podcasting at the Consumer Electronics Show in Las Vegas. SHOW NOTES: 6:04 –… The post How to Market a Podcast appeared first on Eric Schwartzman.
Pioneering Digital Music Charts in Billboard Magazine
January 06, 2007 01:16 - 32.7 MBThis is a really cool interview with music industry consultant, observer and journalist Geoff Mayfield talking about his role charting digital music plays when he was editor at Billboard, the legislative shortcomings of the DMCA and escalating ring-tone sales. I represented Gracenote (formerly CDDB) and worked with Billboard to launch the first ever co branded… The post Pioneering Digital Music Charts in Billboard Magazine appeared first on Eric Schwartzman.
On the Record...Online with Billboard Chart Director Geoff Mayfield
January 06, 2007 01:16Geoff Mayfield goes On the Record...Online with host Eric Schwartzman to discuss how the Billboard charts are evolving in the age of digital music, the legislative shortcomings of the DMCA and escalating ring-tone sales. Geoff Mayfield has been director of charts at Billboard magazine since 1994 and has overseen the Billboard 200 albums chart since 1990. In addition to overseeing Billboard's charts department, Mayfield writes the charts analysis column Over The Counter and spearheaded the...
On the Record...Online with HP VP Howard Taub
December 30, 2006 21:36Howard Taub goes On the Record...Online with host Eric Schwartzman to discuss place-based media, wearable cameras and the rude awakening fans of digital photography may be in for if they don't preserve and archive their data storage and printed images appropriately. Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also a thought leader who oveseas much of the next generation research and development at HP Labs that many belie...
Wearable Tech with HP VP Howard Taub
December 30, 2006 07:30 - 32.4 MBThis is a conversation with Howard Taub of HP Labs about place-based media, wearable cameras and the rude awakening we all may be in for if we don’t archive their data storage appropriately. Howard Taub is the Vice President and Associate Director of HP Labs and a renowned expert in digital imaging. He is also… The post Wearable Tech with HP VP Howard Taub appeared first on Eric Schwartzman.
Disruption of Media Business with Digiday Editor Brian Morrissey
December 22, 2006 23:56 - 23 minutes - 27.1 MBThis is an exclusive conversation I had with Brian Morrissey when he was reporter at Adweek about how digital advertising, ad tech trends, and what the future of advertising will look like which is very prescient. Much of what he speculated came true. Today, Brian Morrissey is Editor in Chief at Digiday, which confronts technology’s… The post Disruption of Media Business with Digiday Editor Brian Morrissey appeared first on Eric Schwartzman.
Covering Tech’s Disruption of Media and Marketing with Digiday Editor Brian Morrissey
December 22, 2006 23:56 - 27.1 MBThis is an exclusive conversation I had with Brian Morrissey when he was reporter at Adweek about how digital advertising, ad tech trends, and what the future of advertising will look like which is very prescient. Much of what he speculated came true. Today, Brian Morrissey is Editor in Chief at Digiday, which confronts technology’s… The post Covering Tech’s Disruption of Media and Marketing with Digiday Editor Brian Morrissey appeared first on Eric Schwartzman.
On the Record...Online with Adweek Reporter Brian Morrissey
December 22, 2006 23:56Adweek Reporter Brian Morrissey goes On the Record...Online with host Eric Schwartzman to discuss how digital media and technology are changing the world of advertising, the latest trends in advertising, and what he believes the future of advertising will look like. Brian Morrissey is a senior reporter at Adweek, where he covers the interactive advertising industry. He has reported on the Internet advertising businesses for DM News, ClickZ and Silicon Alley Reporter. Prior to working in jour...
On the Record...Online with Quincy Jones III and Paul Campbell of QD3
December 15, 2006 23:24QD3 Chairman Quincy Jones, III and President Paul Campbell go On the Record...Online with host Eric Schwartzman to discuss utilizing new media to reach consumers, the effect new social media has on their company, and how they tame technology for a competitive edge. Quincy "QD3" Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. In 1986, with Hip Hop still in its infancy, Quincy decided to attend the noted Berklee College of Music in Boston. After one year at Berklee, Quincy ...
Inside the Early Digital Hip Hop Years with Quincy Jones III
December 15, 2006 23:24 - 27.9 MBIn this exclusive, candid interview QD3 Chairman Quincy Jones, III and President Paul Campbell discuss the digital media entertainment business, social media marketing and taming tech for competitive advantage. Quincy “QD3” Jones, III is the Chairman, CEO, and Chief Creative Officer of QD3. A Hip Hop pioneer, Quincy decided to attend the noted Berklee College… The post Inside the Early Digital Hip Hop Years with Quincy Jones III appeared first on Eric Schwartzman.
Inside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson
December 08, 2006 23:15 - 28.9 MBThis is a fascinating, high-level conversation with CEO, Omnicom Digital Jonathan Nelson about the history of ad tech, open source software, managing digital creative and leveraging digital advertising and social media marketing tools and services. This was recorded when Jonathan Nelson was CEO at Organic, who’s pioneering work helped to make the Internet the dynamic… The post Inside the Ad Tech Revolution with Omnicom Digital CEO Jonathan Nelson appeared first on Eric Schwartzman.
On the Record...Online with Organic Chairman Jonathan Nelson
December 08, 2006 23:15Organic Chairman Jonathan Nelson goes On the Record...Online with host Eric Schwartzman to discuss open source technology, client involvement with website publishing and using new media for advertising and marketing. Jonathan Nelson co-founded Organic, Inc. in 1993, which was the first web-based business, and served as its chief executive officer for seven years. His pioneering work at Organic has helped to make the Internet the radical economic catalyst it is today. He now serves as the c...
Online Influencer Relations with Emily Riley
December 01, 2006 22:34 - 24.7 MBIn this candid interview with Emily Riley, CEO and Founder at Riley Strategic — which provides competitive positioning, marketing, product roadmap planning, thought leadership, analyst and public relations advisory services to client — she shares all kinds of details about working with social media influencers and social media marketing best practices Emily Riley was an… The post Online Influencer Relations with Emily Riley appeared first on Eric Schwartzman.
On the Record...Online with Jupiter Social Media Analyst Emily Riley
December 01, 2006 22:34Emily Riley goes On the Record...Online with host Eric Schwartzman to discuss new social media influentials, employing social media versus conventional media channels, and how marketers and advertisers can develop a relationship with new social media influentials. Emily Riley is an advertising analyst in Jupiter Research's New York City office. She covers advertiser and publisher trends and technologies including rich media, targeting, measurement and response. Emily joins Jupiter Research ...
Video Game Public Relations Primer with Dean Takahashi of Venture Beat
October 13, 2006 21:23 - 29.7 MBThis is a foundational briefing from reporter Dean Takahashi for anyone in the video game PR, console PR and PC game PR. If you want to get into public relations in the video game industry, this exclusive interview will bring you up to speed quickly on earned media best practices in this vertical. Before Venture… The post Video Game Public Relations Primer with Dean Takahashi of Venture Beat appeared first on Eric Schwartzman.
On the Record...Online with San Jose Mercury News Staff Writer Dean Takahashi
October 13, 2006 21:23Dean Takahashi goes On the Record...Online to discuss covering the video game industry, PR for console games versus PR for PC games, and the growth and future of the video game business. Dean Takahashi is a staff writer at the San Jose Mercury News, where he covers the semiconductor and video game industries. He writes business stories as well as game and technology reviews. Takahashi has 17 years' experience as a journalist and more than 15 years' experience writing technology stories. He p...
Podcast Audience Measurement and Valuation with Ron Bloom
October 06, 2006 21:50 - 27.4 MBIn this exclusive interview, Podshow CEO Ron Bloom shares best practices for podcast advertisers, podcast measurement, and valuing a podcast audiences. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow’s business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist… The post Podcast Audience Measurement and Valuation with Ron Bloom appeared first on Eric Schwartzman.
On the Record...Online with Podshow CEO Ron Bloom
October 06, 2006 21:50Podshow CEO Ron Bloom goes On the Record...Online with host Eric Schwartzman to discuss best practices for podcast advertisers, podcast measurement, and valuing an audience. Ron Bloom is the visionary CEO and business leader behind the founding of PodShow. Mr. Bloom is ultimately responsible for PodShow's business units, team building, operations, financing and hyper-growth. Bloom was the chief strategist in securing PodShow's marquee partnerships with Apple and Sirius Satellite Radio and th...
Podcast Measurement Best Practices with Larry Gerbrandt from Nielsen
September 29, 2006 20:19 - 44 minutes - 41 MBI had the good fortune to sit down one-on-one with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt and talk about measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. This is a recording of our conversation, which is really insightful if you’re working on… The post Podcast Measurement Best Practices with Larry Gerbrandt from Nielsen appeared first on Eric Schwartzman.
On the Record...Online with General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt
September 29, 2006 20:19General Manager and Senior VP of Nielsen Analytics Larry Gerbrandt goes On the Record...Online with host Eric Schwartzman to discuss measuring podcasts against other media forms, the behavior of podcast users, and where podcast measurement is heading. Larry Gerbrandt is General Manager and Senior Vice President of Nielsen Analytics. Larry is responsible for developing leading edge research, analyses and valuation services to companies in the media and entertainment space. In addition to ori...
On the Record...Online with Technorati CEO David Sifry
September 22, 2006 23:15CEO of Technorati David Sifry goes On the Record...Online with host Eric Schwartzman to discuss building a business case for podcasting, podcasting metrics, and RSS advertising. David Sifry is Founder and CEO of Technorati, a real-time search engine that keeps track of what is going on in the blogosphere. A serial entrepreneur with more than 19 nineteen years of software development and industry experience, before founding Technorati, Sifry was cofounder and CTO of Sputnik, a Wi-Fi gateway ...
Podcast Audience Metrics with David Sifry
September 22, 2006 23:15 - 27.4 MBDavid Sifry is VP, Center for Technology and Society at Anti-Defamation. But he used to be the CEO of Technorati, the first RSS search engine. In this interview, we talk about building a business case for podcasting, podcasting metrics, and RSS advertising. David Sifry is a serial entrepreneur with more than 30 years of software… The post Podcast Audience Metrics with David Sifry appeared first on Eric Schwartzman.
Measuring Digital Media at the Audit Bureau of Circulations
September 15, 2006 21:31 - 32 minutes - 22.5 MBMichael J. Lavery, former president of the Audit Bureau of Circulations talks frankly about paid versus non-paid circulation and the value of print versus and online media impressions. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world’s first and largest circulation-auditing organization and North America’s preferred circulation… The post Measuring Digital Media at the Audit Bureau of Circulations appeared first on Eric Schwartzman.
On the Record...Online with Michael J. Lavery, president and managing director of the Audit Bureau of Circulations
September 15, 2006 21:31Michael J. Lavery, president and managing director of the Audit Bureau of Circulations, goes On the Record...Online with host Eric Schwartzman to discuss paid versus non-paid circulation, the changing value of print media and online metrics. Michael J. Lavery is president and managing director of the Audit Bureau of Circulations (ABC), the world's first and largest circulation-auditing organization and North America's preferred circulation auditor. With a diverse financial background, inclu...