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Episodes
On the Record....Online: PR Pro's Guide to New Media - Special Episode
March 16, 2006 00:00Eric Schwartzman gives his Guide to New Media talk at the Public Relations Society of America Independent Practitioners Group. Blogs, podcasts and other web-related technologies are big news, but how can PR practitioners use them? What kind of audiences do they reach? What do bloggers and podcasters want from us, and what can they do for our clients and how should we be making use of these media channels to get our message out? SHOW NOTES: 00:57 - Eric Schwartzman talks about his experienc...
How to Pitch the Washington Post Editor Chet Rhodes
March 13, 2006 21:27 - 35 minutes - 24.3 MBThis is an exclusive, unedited interview with Washington Post editor of breaking news Chet Rhodes about pitching stories to the Washington Post, his daily video podcast and the challenges facing the news print publishing business. Chet Rhodes has been working at Washington Post for eight years. Prior to becoming the deputy multimedia editor, Rhodes was… The post How to Pitch the Washington Post Editor Chet Rhodes appeared first on Eric Schwartzman.
On the Record...Online with WashingtonPost.com Deputy Editor Chet Rhodes
March 13, 2006 21:27WashingtonPost.com deputy multimedia editor of breaking news Chet Rhodes goes "On the Record…Online" with host Eric Schwartzman about his daily video podcast and the challenges facing the news print publishing business. Get the WashingtonPost.com's video podcast feed here. Chet Rhodes has been working at Washingtonpost.com for eight years. Prior to becoming the deputy multimedia editor, Rhodes was a producer in the Nation Science sections of the site. Rhodes taught broadcast journalism at th...
Public Relations Measurement with Katie Paine
March 04, 2006 06:46 - 19.2 MBThis a conversations with Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, recorded way before social monitoring tools became available. Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin. They are newsletters for marketing and… The post Public Relations Measurement with Katie Paine appeared first on Eric Schwartzman.
On the Record...Online with PR Measurement Guru Katie Delahaye Paine
March 04, 2006 06:46Katie Delahaye Paine, founder of KDPaine & Partners LLC and publisher of The Measurement Standard, goes On the Record...Online with Eric Schwartzman at the New Communications Forum in Palo Alto, California. Katie Delahaye Paine is the founder of KDPaine & Partners LLC and publisher of The Measurement Standard and The One-Minute Benchmarking Bulletin. They are newsletters for marketing and communications professionals dedicated entirely to measurement. For the past 17 years, she has been prov...
On the Record...Online with Blogger, Author, Journalist J.D. Lasica
March 04, 2006 06:40J.D. Lasica, blogger, author, and journalist, goes On the Record…Online with host Eric Schwartzman at the New Communications Forum in Palo Alto, California, to discuss working as a journalist in the mainstream media, citizen journalism and citizen media, and the affects the new media has upon traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text. He’s a writer and bl...
Media Relations and User Generated Content with J.D. Lasica
March 04, 2006 06:40 - 22 minutes - 15.8 MBThis is a talk I had in the early days of digital with J.D. Lasica about working in the mainstream media, citizen journalism and the impact of social media on traditional journalism. J.D. Lasica is co-founder and executive director of Ourmedia, a nonprofit global repository and community space for grassroots video, audio, photos and text.… The post Media Relations and User Generated Content with J.D. Lasica appeared first on Eric Schwartzman.
Startups Guide to PR with Francios Gossieaux
March 04, 2006 06:28 - 29 minutes - 20.3 MBThis is a conversation I had with Francois Gossieaux, who was president of the world’s first blog media startup, at the New Communications Forum in Palo Alto, California. We spoke about his company Corante and he offered advice to public relations professionals on how to assimilate digital communications into their campaigns. Francois Gossieaux serves as… The post Startups Guide to PR with Francios Gossieaux appeared first on Eric Schwartzman.
On the Record...Online with Blog Media Entrepenuer Francios Gossieaux
March 04, 2006 06:28Francois Gossieaux, president of the world’s first blog media company, goes On the Record…Online with host Eric Schwartzman at the New Communications Forum in Palo Alto, California, to discuss his company Corante as well as offer advice for marketing professionals. Francois Gossieaux serves as President of Corante, the world’s first blog media company, which currently attracts tens of millions of pageviews a month and ranks among the top most linked to sites on the web. Prior to Corante Fran...
On the Record...Online with Blogger, Author, Journalist Dan Gillmor
March 03, 2006 22:34Blogger, Author, Journalist Dan Gillmor, goes On the Record…Online with host Eric Schwartzman at the New Communications Forum in Palo Alto, California, to discuss the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the media given the rise of online journalism. Dan Gillmor is the founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. He is the author of "We the Med...
Media Relations in the Network Age with Dan Gillmor
March 03, 2006 22:34 - 25 minutes - 17.7 MBThis is a recording of a conversation I had with Dan Gillmor at the New Communications Forum in Palo Alto about the rise of grassroots media, the relationship between citizen journalism and traditional journalism, as well as the future of the mainstream media amidst the rise of online journalism. Dan Gillmor is the founder of… The post Media Relations in the Network Age with Dan Gillmor appeared first on Eric Schwartzman.
Public Relations Podcasters Panel
March 03, 2006 18:55 - 56 minutes - 38.7 MBIn this episode, The Rock and Roll Geek Show’s Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and me at the New Communications Forum, Palo Alto. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of… The post Public Relations Podcasters Panel appeared first on Eric Schwartzman.
On the Record...Online/For Immediate Release - Special Episode
March 03, 2006 18:55The Rock and Roll Geek Show's Michael Butler interviews FIR‘s Neville Hobson and Shel Holtz and On the Record Online's Eric Schwartzman at the New Communications Forum, Palo Alto, California, USA. Neville Hobson, ABC, is a communicator, blogger, podcaster, and one of the leading European early adopters and influencers in new-media communication for business. He has 25 years of experience in organizational communication, including public and media relations, marketing and employee communicati...
On the Record...Online with Bloggers Robert Scoble and Shel Israel
March 03, 2006 07:25Robert Scoble and Shel Israel, authors of the book Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers, go On the Record...Online with Eric Schwartzman at the New Communications Forum in Palo Alto, California. Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of Naked Conversations, How Blogs are Changing the Way Businesses Talk with Customers with Microsoft's Robert Scoble. A self-proclaimed recovering ...
Best Company Blogs with Robert Scoble and Shel Israel
March 03, 2006 07:25 - 25.9 MBThis is an interview I did with Robert Scoble and Shel Israel when they released Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers. It was recorded at the New Communications Forum in Palo Alto. Shel Israel writes and speaks about blogging, communications, marketing and innovation. He is the co-author of… The post Best Company Blogs with Robert Scoble and Shel Israel appeared first on Eric Schwartzman.
On the Record...Online with Bloggers Phil Gomes and Steve Rubel
February 27, 2006 08:00Phil Gomes, The Senior Counsel of Online Communications at Edelman, and Steve Rubel, a Senior Vice President of Edelman, go On the Record…Online with host Eric Schwartzman to discuss the benefits and drawbacks of blogging, how online communication is changing the PR business, and on intergarating social media in their work at Edelman. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he is a graduate student at USC, as well as a senior advisor to the So...
Social Media Management with Phil Gomes and Steve Rubel
February 27, 2006 08:00 - 46.5 MBThis is an oldie but goodie. It’s a conversations I had with Phil Gomes and Steve Rubel from Edelman about the benefits and drawbacks of blogging, how online communication is changed PR and social media management best practices. Phil Gomes is considered to be the first PR blogger. In addition to working at Edelman, he… The post Social Media Management with Phil Gomes and Steve Rubel appeared first on Eric Schwartzman.
Club Promoter Ivan Kane Explains What Makes Cool
February 25, 2006 05:41 - 18.7 MBThis is a conversation with club promoter Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood” about what makes something cool. The secrets behind his success are insightful to marketing and public relations professionals tasked with launching destinations, products, brands or services to a young, elusive urban demographic. Ivan Kane,… The post Club Promoter Ivan Kane Explains What Makes Cool appeared first on Eric Schwartzman.
On the Record...Online with Nightclub Impresario Ivan Kane
February 25, 2006 05:41Ivan Kane, dubbed by The New York Times as “the night-life guru of Hollywood,” goes On the Record…Online with host Eric Schwartzman to talk about the science of cool and how the secrets behind his success might be helpful to marketing professionals and public relations executives tasked with launching a destination, product, brand or service to a young, elusive urban demographic. Ivan Kane, a native of New York, is the owner of the three successful Hollywood clubs Kane, Deep, and Ivan Kane’s...
Pioneering Online Public Relations with Elizabeth Albrycht
February 23, 2006 23:03 - 31.5 MBThis is a conversation I had with New Communications Forum Chair Elizabeth Albrycht about social media marketing and the impact of the web on public relations. Elizabeth and Jenn McClure produced the very first conference on the use of online technology for marketing and PR. It was called the New Comm Forum. It was in… The post Pioneering Online Public Relations with Elizabeth Albrycht appeared first on Eric Schwartzman.
On the Record...Online with Blogger Elizabeth Albrycht
February 23, 2006 23:03Blogger and New Communications Forum Chair Elizabeth Albrycht goes On the Record...Online about the NewCommForum, social media and the impact of the web on the business of public relations and marketing. SHOW NOTES: 10:09 - Albrycht on the establishment of the first New Comm Forum. 10:47 – Albrycht on this year’s upcoming Forum. 11:26 - Albrycht talks about why blogs are important for communication professionals. 12:21 - Albrycht discusses her initial interest in blogs: “…this is someth...
On the Record...Online with Blogger BL Ochman
February 13, 2006 23:47BL Ochman, creator of the What’s Next Blog, goes On the Record…Online with host Eric Schwartzman to discuss the innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for marketing, and the fate of the traditional press release in the age of the new media. BL Ochman is a corporate blog strategist, internet and outernet marketing conduit, and sought-after corporate speaker that also heads the creative team of whatsnextonline.com. Her internet marketing successes include ...
Blogger BL Ochman on Blogging for Public Relations
February 13, 2006 23:47 - 22.2 MBThis is an interview with BL Ochman, creator of the What’s Next Blog, about her innovative “Up Your Budget” marketing campaign, corporate blogging as a tool for public relations, and the fate of the traditional press release in the age of the social media. BL Ochman is a corporate blog strategist, internet and outernet marketing… The post Blogger BL Ochman on Blogging for Public Relations appeared first on Eric Schwartzman.
On the Record...Online with The New Yorker Magazine's Media Business Columnist Ken Auletta
February 11, 2006 23:35Ken Auletta, who has written Annals of Communications columns and profiles for The New Yorker magazine since 1992, talks to host Eric Schwartzman about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact of all this on US campaign politics. Ken is also the author of ten books, including four national bestsellers: Thr...
Up Close with New Yorker Magazine Columnist Ken Auletta
February 11, 2006 23:35 - 28 minutes - 19.6 MBThis is a gripping conversation with Ken Auletta, who has written the Annals of Communications column for The New Yorker magazine about declining newspaper readership, the public’s loss of trust for the mainstream news media, the challenges the traditional advertising industry faces as a result of digital video recorders and audience fragmentation and the impact… The post Up Close with New Yorker Magazine Columnist Ken Auletta appeared first on Eric Schwartzman.
Up Close with the World’s Most Powerful Consumer Electronics Reporter
February 06, 2006 05:55 - 18.6 MBThis is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks calls “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine calls “the most influential computer journalist” and who Rolling Stone calls “the most powerful columnist in technology.” I recorded this one-on-one interview with the… The post Up Close with the World’s Most Powerful Consumer Electronics Reporter appeared first on Eric Schwartzman.
The World’s Most Powerful Consumer Electronics Reporter
February 06, 2006 05:55 - 27 minutes - 18.6 MBThis is an exclusive interview with Walt Mossberg of the Wall Street Journal, who Newsweeks calls “the most powerful arbiter of consumer tastes in the computer world today,” who Time magazine calls “the most influential computer journalist” and who Rolling Stone calls “the most powerful columnist in technology.” I recorded this one-on-one interview with the… The post The World’s Most Powerful Consumer Electronics Reporter appeared first on Eric Schwartzman.
On the Record...Online with Wall Street Journal Technology Columnist Walt Mossberg
February 06, 2006 05:55Newsweek magazine calls Mr. Mossberg "the most powerful arbiter of consumer tastes in the computer world today." Time magazine calls him "the most influential computer journalist." And Rolling Stone calls him "the most powerful columnist in technology." In this exclusive one-on-one interview with host Eric Schwartzman, the world's most influential personal technology and consumer elctronics tastemaker goes on the record about the importance of online communications. SHOW NOTES: 1:31 - Walt...
On the Record...Online with Linux Journal Senior Editor and "Cluetrain Manifesto" Co-Author Doc Searls
January 26, 2006 00:57Doc Searls of Linux Journal and Doc Searls Weblog goes On the Record...Online about CES 2006, open source software, the ineffeciency of traditional advertising, new advertising paradigms and the battle to save the Net from privitization.
Up Close with Open Source Evangelist with Doc Searls
January 26, 2006 00:57 - 44.4 MBDoc Searls of Linux Journal and Doc Searls Weblog goes On the Record…Online about CES 2006, open source software, the ineffeciency of traditional advertising, new advertising paradigms and the battle to save the Net from privitization. The post Up Close with Open Source Evangelist with Doc Searls appeared first on Eric Schwartzman.
On the Record...Online - Special Public Relations Society of America Panel Edition
January 25, 2006 04:31Audio transcript for the 2006 ‘State of the State' Address: PRSA-LA's Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California. Panelists are Judy Johnson, Executive Vice President and Managing Director, GolinHarris Western Region, Bill Imada, President, IW Group, Magdalena Beltran-del Olmo, Vice President of Communications, California Wellness Foundation, Bob Feldman, Head of Corporate Communications, Dreamworks Animation SKG and Betsy Berkhemer-Credaire, President, Berk...
State of Public Relations Panel
January 25, 2006 04:31 - 55.9 MBThis is an audio transcript of the 2006 ‘State of the State’ Address: PRSA-LA’s Annual Look at the Industry held on Jan. 18, 2006 in Los Angeles, California. Panelists are: Judy Johnson, Executive Vice President Managing Director, Golin Harris Western Region, Bill Imada President, IW Group, Magdalena Beltran-del Olmo Vice President of Communications, California Wellness… The post State of Public Relations Panel appeared first on Eric Schwartzman.
Up Close with Joe Hayashi of Yahoo! Podcasts
January 16, 2006 17:21 - 41 minutes - 38.1 MBIn this interview Joe Hayashi of Yahoo! Podcast talks about the benefits of RSS, what makes a great podcast search engine and how Yahoo! plans to integrate podcasting into other Yahoo! services. Photo by techlifeweb The post Up Close with Joe Hayashi of Yahoo! Podcasts appeared first on Eric Schwartzman.
On the Record...Online with Joe Hayashi of Yahoo! Podcasts
January 16, 2006 17:21Joe Hayashi of Yahoo! Podcast goes On the Record...Online about the benefits of RSS, what makes a great podcast search engine and how Yahoo! plans to integrate podcasting into other Yahoo! services.
Dawn of Podcasting with Doug Kaye
December 20, 2005 01:14 - 46.2 MBDoug Kaye talks about his keynote at Podcast Expo; why podcasting is such a big deal; citizen journalism—gatekeepers to information; opening up media to individuals; impact on traditional media; Chris Matthews podcasting “Hard Ball”, bloggers; laying off people at New York Times and introduces blogs to the paper. IT Conversations infrastructure: network of multiple series,… The post Dawn of Podcasting with Doug Kaye appeared first on Eric Schwartzman.
On the Record...Online with IT Conversations Executive Producer Doug Kaye
December 20, 2005 01:14Show Notes: Eric mentions Doug’s keynote speech at Podcast Expo; why podcasting is such a big deal; citizen journalism—gatekeepers to information; opening up media to individuals; huge impact on traditional media; Chris Matthews podcasting “Hard Ball”, bloggers; laying off people at New York Times and introduces blogs to the paper. IT Conversations infrastructure: network of multiple series, conferences interview programs; publish 10-12 programs every week; staff of volunteers do almost of ...
Up Close with San Francisco Chronicle Podcast Editor Marcus Chan
December 12, 2005 16:52 - 42 minutes - 29.4 MBSan Francisco Chronicle Podcast Editor Marcus Chan talks about the number of listeners who subscribe to the newspaper’s podcasts, what types of print stories make the best podcasts, how the Hearst-owned newspaper is considering making its podcasts profitable, and where he sees the daily print news publishing industry headed in the age of blogs and… The post Up Close with San Francisco Chronicle Podcast Editor Marcus Chan appeared first on Eric Schwartzman.
On the Record...Online with San Francisco Chronicle Podcast Editor Marcus Chan
December 12, 2005 16:52San Francisco Chronicle Podcast Editor Marcus Chan talks about the number of listeners who subscribe to the newspaper's podcasts, what types of print stories make the best podcasts, how the Hearst-owned newspaper is considering making its podcasts profitable, and where he sees the daily print news publishing industry headed in the age of blogs and new media. :34 Eric starts off interview; plays a snippet about future of newspapers as told by the San Francisco Chronicle’s podcast manager Marc...
California Copyright Commission Panel
December 05, 2005 23:30 - 1 hour - 64 MBThis is an audio transcript of a panel on podcasting host by teh California Copyright Commission featuring: Antony Bruno of Billboard Magazine Bob Lefsetz of the Lefsetz Letter Attorney Kevin Koloff Attorney Josh Wattles 7:34 All about Podcasts: PodcastAlley.com; Podcast Expo; The CCC Board of Directors member Kevin Koloff is moderator for discussion; introduces Antony… The post California Copyright Commission Panel appeared first on Eric Schwartzman.
On the Record...Online at the California Copyright Commission
December 05, 2005 23:30SPECIAL EPISODE: CCC Podcasting Panel featuring Antony Bruno of Billboard Magazine, Bob Lefsetz of the Lefsetz Letter and attorney Kevin Koloff and attorney Josh Wattles go On the Record...Online on how the recording industry is dealing with the challenges posed by podcasters to the traditional business of music licensing. NOTE: Apologies to the first 200 listeners who downloaded this episode yesterday. The file I uploaded included roughly five minutes of small talk prior to the start of th...
On the Record...Online with Los Angeles Times Interactive General Manager Rob Barrett
November 28, 2005 18:5900:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to cover local and national news. 3:08: Eric describes “On the Record…Online”; for people who like in-depth one-on-one interviews; how to subscribe to the podcast at www.OntheRecordPodcast.com; upcoming podcasts are from the recent Portable Media and Podcast Expo as well as the California Copyright Conference; past interview guests; suggestions for potential guests. 8:...
Up Close with Rob Barrett, President of Digital Media at Hearst Newspapers
November 28, 2005 18:59 - 55 minutes - 37.9 MBThis was recorded when Rob was in charge of digital media at LA Times. He was also good enough to speak on a panel in a class I taught on digital media at UCLA. SHOW NOTES 00:35 Eric introduces Rob Barrett, the Interactive General Manager for LATimes.com; plays a snippet about LA Times struggle to… The post Up Close with Rob Barrett, President of Digital Media at Hearst Newspapers appeared first on Eric Schwartzman.
On the Record...Online at the Portable Media Expo and Podcasting Conference
November 18, 2005 17:20Podcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder Lance Anderson of Verge of the Fringe, Tres Jefes, Robbie Trechany and Paul Figgiani of The Point Podcast live from the trade show floor share their impression of the first U.S.-based conference dedicated solely to podcasting.
Live from the Portable Media Expo and Podcasting Conference
November 18, 2005 17:20 - 49 minutes - 34.1 MBPodcast brother and Portable Media Expo organizer Tim Bourquin, Michael Geohagen, Dan Klass of the Bitterest Pill, LA Podcasters founder Lance Anderson of Verge of the Fringe, Tres Jefes, Robbie Trechany and Paul Figgiani of The Point Podcast live from the trade show floor share their impression of the first U.S.-based conference dedicated solely to… The post Live from the Portable Media Expo and Podcasting Conference appeared first on Eric Schwartzman.
On the Record...Online with New York Times Personal Technology Columnist David Pogue
November 10, 2005 19:14DISCLAIMER: Due to an unfortunate technical glitch and insufficient bandwidth, the following edition of “On the Record…Online” has a bit of a lag time in between questions and answers. Also, some questions sound as if they are being asked in the middle of answers, making the interviewer and the interviewee sound out of synch, which is not how this interview was conducted. We apologize for the inconvenience and assure you this will not happen again in future podcasts. Thanks to David for letti...
Up Close with David Pogue of New York Times
November 10, 2005 19:14 - 39 minutes - 36.4 MB00:32: Eric intros NY Times technology columnist David Pogue; plays a snippet of David’s thoughts about the amazing benefits of podcast; Eric explains “On the Record…Online,” who he is, what he does and what OTRO’s objective is. 5:44: All About Pogue: David discusses how he got into covering personal technology starting with music software; discusses… The post Up Close with David Pogue of New York Times appeared first on Eric Schwartzman.
On the Record...Online with Former TelevisionWeek and Hollywood Reporter Editor Alex Ben Block
November 01, 2005 16:43Alex Ben Block On the Record Online show notes :30 Intro: Eric introduces Alex Ben Block, the former editor of the Hollywood reporter and Television Week, who will be discussing how new technology is changing the broadcasting business as we know it. :39 Eric plays a snippet of Alex’s triple play theory –cable, video, hi-speed data and telephone/voice service. 1:15What is OTRO; how to subscribe to OTRO; Eric’s description of his public relations services; “PR guy by day, podcaster by nigh...
Deep Dive with Hollywood Reporter Editor Alex Ben Block
November 01, 2005 16:43 - 31.7 MBThis is an exclusive interview with Alex Ben Block, editor of the Hollywood Reporter. SHOW NOTES 00:30 Intro: Eric introduces Alex Ben Block, the former editor of the Hollywood reporter and Television Week, who will be discussing how new technology is changing the broadcasting business as we know it. :39 Eric plays a snippet of… The post Deep Dive with Hollywood Reporter Editor Alex Ben Block appeared first on Eric Schwartzman.
Pitching Business News Reporters with Heather Green
October 23, 2005 22:00 - 31 MBThis is a conversation I had with BusinessWeek technology department editor and Blogspotting blogger Heather Green about how she got into covering technology, BusinessWeek’s personality and much more. She also talks about her career as a journalist, how she prefers to work with public relations people, where technology is taking us and much more. SHOW… The post Pitching Business News Reporters with Heather Green appeared first on Eric Schwartzman.
On the Record...Online with BusinessWeek Technology Editor Heather Green
October 23, 2005 22:00BusinessWeek technology department editor and Blogspotting blogger Heather Green goes On the Record...Online about how she got into covering technology, BusinessWeek's personality and much more. Heather Green talks about her career as a journalist, how she works best with public relations people, where technology is taking us and much more. Intro: An explanation of what On the Record…Online is all about, and where to subscribe to the RSS news feed. Heather Green shares her thoughts on how...