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On the Record...Online with Coca Cola Comm. Dir. Ray Crockett

Coca Cola Director of Communications Ray Crockett goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss Coca Cola’s adoption of new media and challenges facing the company’s communication strategy. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Ray Crockett is the Director of Communications for Coca Cola, the world’s largest beverage company. He acts as the key spokesman for...

Managing Public Relations at Coca Cola with Ray Crockett

Coca Cola Director of Communications Ray Crockett shares about the adoption of social media management, challenges facing the company’s corporate communications strategy and the secrets of successful public relations. This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia. Ray Crockett is the Director of Communications for Coca Cola, the world’s… The post Managing Public Relations at Coca Cola with Ray Crockett appeared first on Eric Sc...

On the Record...Online with Forrester Analyst and Groundswell Co-author Josh Bernoff

Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff goes On the Record...Online to discuss his book as well as the messages he will by keynoting on at The Digital Impact Conference on June 8 & 9 in New York City. Show Notes: 1:16 - Digital Impact Conference in NYC, June 9-10 4:11 - Bernoff defines a Groundswell. 7:04 - Bernoff reveals how social technologies challenge institutional power. ...

Forrester Analyst and Groundswell Co-author Josh Bernoff

Forrester Research Vice President & Principal Analyst and Co-author of Groundswell: Winning in a World Transformed by Social Technologies Josh Bernoff about the impact of digital media on marketing and public relations. Show Notes: 1:16 – Digital Impact Conference in NYC, June 9-10 4:11 – Bernoff defines a Groundswell. 7:04 – Bernoff reveals how social… The post Forrester Analyst and Groundswell Co-author Josh Bernoff appeared first on Eric Schwartzman.

Managing Public Relations at Cisco with Maureen Kasper

Cisco Systems Senior Director of Corporate Communications Maureen Kasper discusses social media management best practices, digital organizational communications and the collapsing walls between internal and external communications. Show notes: 0:28 – Intro 4:25 – Kasper on how social media impacts her job responsibilities. 6:35 – Kasper discusses her biggest challenge to getting Cisco’s internal team… The post Managing Public Relations at Cisco with Maureen Kasper appeared first on Eric Sch...

On the Record...Online with Cisco Sr. Corp. Comm. Director Maureen Kasper

Show notes: 0:28 - Intro 4:25 - Kasper on how social media impacts her job responsibilities. 6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt new media and social media tools and technologies. 9:34 - Kasper reveals two big opportunities that social media gives internal communicators. 13:59 - Kasper shares Cisco's objectives when using social media. 15:14 - Kasper on Cisco helps its employees blog responsibly. 16:46 - Kasper's biggest surprise ab...

Pitching Company News to Business Journalists with Jon Fine

BusinessWeek media business columnist and contrarian Jon Fine on the state and future of the news gathering business, social media and productive relationships with public relations representatives.   3:10 – Fine on the PR/reporter relationship. 5:17 – Fine on the digital distribution of the news. 7:26 – Fine describes his BusinessWeek column “Media Centric.” 8:26 –… The post Pitching Company News to Business Journalists with Jon Fine appeared first on Eric Schwartzman.

On the Record...Online with BusinessWeek Media Centric Columnist Jon Fine

0:29 - Intro 3:10 - Fine on the PR/reporter relationship. 5:17 - Fine on the digital distribution of the news. 7:26 - Fine describes his BusinessWeek column "Media Centric." 8:26 - Fine's policy on embargoes. 12:40 - Fine on whether or not newspapers will survive. 15:30 - Fine on whether or not video on demand poses a challenge to cable and broadcasting. 26:23 - Fine on corporate adoption of new media. 28:40 - Fine on the appeal of social networks. 30:15 - Fine shares his opinion on...

Debunking the Wisdom of the Crowds Myth with Slate Reporter Chris Wilson

Slate reporter Chris Wilson — author of “The Wisdom of the Chaperones Digg, Wikipedia, and the myth of Web 2.0 democracy” — reveals the dirty little secret about the mythical wisdom of the crowd that never materialized. Show notes: 4:55 – Wilson shares his secret about user-generated content websites that is little known among the… The post Debunking the Wisdom of the Crowds Myth with Slate Reporter Chris Wilson appeared first on Eric Schwartzman.

On the Record...Online with Slate.com reporter Chris Wilson

Show notes: 4:55 - Wilson shares his secret about user-generated content websites that is little known among the general readership. 7:51 - Wilson on the pros and cons of social media websites. 9:49 - Wilson on the public’s perception of these websites. 10:43 - Wilson explains his views on Wikipedia from a journalistic standpoint. 17:43 - Wilson shares the models he finds successful (Slashdot and Helium). 24: 16 - Wilson on the survival of print, commercial publications and how that ...

Marketing through Podcasts with Disneyland VP Duncan Wardle

VP Global PR Disney Parks & Resorts Duncan Wardle discusses the impact podcasts and social media marketing has had at Disneyland Resorts.   Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks.  His current role encompasses the strategic development and execution of PR campaigns designed to raise awareness and… The post Marketing through Podcasts with Disneyland VP Duncan Wardle appeared first on Eric Schwartzman.

On the Record...Online with Disneyland VP PR Duncan Wardle

On the Record...Online with VP Global PR Disney Parks & Resorts Duncan Wardle Vice President of Global PR at Disneyland Resorts Duncan Wardle goes On the Record...Online to discuss the impact social media has had on marketing Disneyland Resorts in the digital era. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Duncan Wardle is Vice President of Walt Disney World and Global PR for Disney Parks. His current role encompasse...

On the Record...Online with SEO Guru Lee Odden

On the Record...Online with SEO Guru Lee Odden CEO of TopRank Online Marketing Lee Odden goes On the Record...Online with Eric Schwartzman of online PR service provider iPressroom to discuss value of search engine optimization marketing. This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales and...

SEO Training Deep Dive with Lee Odden

CEO of TopRank Online Marketing Lee Odden provides a free SEO training course in this exclusive podcast.   This PR podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Lee Odden is CEO of TopRank Online Marketing, a leading Internet marketing agency that specializes in helping companies improve sales… The post SEO Training Deep Dive with Lee Odden appeared first on Eric Schwartzman.

Are Facebook Friendships Real?

Harvard Scholar Kevin Lewis — who’s study on friendships on Facebook was featured on page A1 of the New York Times — discusses the background on his research. Photo by Duy Pham on Unsplash The post Are Facebook Friendships Real? appeared first on Eric Schwartzman.

On the Record...Online with Harvard Scholar Kevin Lewis

On the Record...Online with Harvard Scholar Kevin Lewis who's study on friendships on Facebook was featured on page A1 of the New York Times. Detailed Show Notes to Follow.

On the Record...Online with PRSA Chairman Jeff Julin

PRSA Chairman and President of MGA Communication Jeff Julin goes On the Record...Online with host Eric Schwartzman of online PR service provider iPressroom to discuss how he became PRSA Chairman. This PR podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Jeff Julin is the 2008 Chairman of the Public Relations Society of America. Mr. Julin is also president of MGA Communications, Inc. with 30 years experience in public relations, c...

Impact of Globalization on PR Trade with Chartered Institute of Public Relations Director Colin Farrington

General Director of the Chartered Institute of Public Relations Colin Farrington discusses the current international policies between the U.S. and the UK, as well as the impact of globalization has had on public relations.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Farrington is principal advisor… The post Impact of Globalization on PR Trade with Chartered Institute of Public Relations Director Colin Farrington appeared...

Globalization and PR with CIPR Director Colin Farrington

General Director of the Chartered Institute of Public Relations Colin Farrington discusses the current international policies between the U.S. and the UK, as well as the impact of globalization has had on public relations.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Farrington is principal advisor… The post Globalization and PR with CIPR Director Colin Farrington appeared first on Eric Schwartzman.

On the Record...Online with CIPR Director Colin Farrington

General Director of the Chartered Institute of Public Relations Colin Farrington goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the current international policies between the U.S. and England, as well as the impact of globalization has had on public relations. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Farrington is principal advisor to the Institute...

Deep Dive with Social Media Marketing Master Josh Hallett

Social media marketing master Josh Hallett goes On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns.   This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Josh Hallett is internationally recognized as… The post Deep Dive with Social Media Marketing Master Josh Hallett appeared first on Eric Sc...

On the Record...Online with Hyku blogger Josh Hallett

Social media consultant Josh Hallett goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of integrating social media into external communications campaigns. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Josh Hallett is internationally recognized as a thought leader in the convergence of social media, corporate public relations and marketing. ...

On the Record...Online with WagEd Chief Innovator Marianne Allison

Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison goes On the Record...Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the challenges of promoting innovative technology and Waggener Edstrom’s role in developing the reputation of Microsoft. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Marianne Allison is the Executive Vice P...

What it Takes to Manage Microsoft’s Reputation

Executive Vice President and Chief Innovation Officer of Waggener Edstrom Worldwide Marianne Allison on the ins and outs of managing the Microsoft account.   Marianne Allison is the Executive Vice President and Chief Innovation Officer for Waggener Edstrom Worldwide, an agency that provides public relation services using innovative communication methods for global organizations impacted by… The post What it Takes to Manage Microsoft’s Reputation appeared first on Eric Schwartzman.

On the Record…Online with the Chairman of W2 Group Larry Weber

Larry Weber goes on the On the Record…Online with host Eric Schwartzman of new media marketing service provider iPressroom to discuss the impact that social media has on news today and his experience building one the world’s largest PR firms, Weber Shandwick Worldwide. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. Larry Weber is author of the new book “Marketing the Social Web” and the Chairman of W2 Group a global market...

Building a Global PR Firm with Weber Shandwick Founder Larry Weber

Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business.  This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Larry Weber is author of the new book “Marketing the Social Web” and the… The post Building a Global PR Firm with Weber Shandwick Founder Larry Weber appeared first on Eric Schwartzman.

Building a Multimillion Dollar PR Firm with Weber Shandwick Founder Larry Weber

Larry Weber on building Weber Shandwick, one the world’s largest PR firms, and the impact social media marketing has had on the public relations agency business.  This podcast was recorded at the Public Relations Society of America International Conference in Philadelphia.   Larry Weber is author of the new book “Marketing the Social Web” and the… The post Building a Multimillion Dollar PR Firm with Weber Shandwick Founder Larry Weber appeared first on Eric Schwartzman.

On the Record...Online with World Bank Senior Advisor of External Relations Edith Wilson

Edith Wilson goes On the Record...Online with host Eric Schwartzman to discuss the integration of new media at the World Bank and how the organization has responded to recent controversial issues. This podcast was recorded at the 2007 Public Relations Society of America International Conference in Philadelphia. NOTE: This is not a political podcast. We are interested in how technology is changing the way organizations communicate, and the way people consume media and information. This inte...

The Digital Transformation of the World Bank with Edith Wilson

In this exclusive podcast recorded at the Public Relations Society of America International Conference in Philadelphia, Edith Wilson discusses digital transformation and social media compliance at the World Bank.   Edith Wilson is Senior Advisor on Corporate Communications in the External Relations office of the World Bank. She assists the Director on special projects and… The post The Digital Transformation of the World Bank with Edith Wilson appeared first on Eric Schwartzman.

Public Affairs in the White House with Communications Director Karen Hughes

In this exclusive interview, US President George W. Bush’s director of communications Karen Hughes speaks candidly about handling strategic communications messaging for POTUS, promoting American values during a war and the challenges of publicizing unpopular US foreign policies abroad. Her objective was to lead the development and implementation of a comprehensive public diplomacy plan.  Previously,… The post Public Affairs in the White House with Communications Director Karen Hughes appear...

On the Record...Online with Former White House Communications Director Karen Hughes

Former US President George W. Bush's director of communications Karen Hughes goes On the Record...Online with iPressroom founder and chairman Eric Schwartzman about strategic communications messaging, promoting American values at this time of war and the challenges of publicizing unpopular US policies abroad. NOTE: This is not a political podcast. We are interested in how technology is changing the way organizations communicate, and the way people consume media and information. This interv...

Value of Social Media Monitoring with Kami Huyse

Kami Huyse talks about the value of social media monitoring, what goes into launching and maintaining a successful conference blog and exactly why social media could be a panacea for improving organizational communications.   Kami Huyse is digitally savvy public relations executive based in San Antonio, Texas where she is the president of a boutique… The post Value of Social Media Monitoring with Kami Huyse appeared first on Eric Schwartzman.

On the Record...Online with Blogger Kami Huyse at the PRSA International Conference 2007

Social Media Ethics with Dov Seidman

Social media ethics, or why how you do business is more important than the business you do is the topic is this exclusive interview with Dov Seidman. Dov Seidman is the author of the new book “How” which explains why “how” we do anything means everything in business. He created his highly successful company LRN… The post Social Media Ethics with Dov Seidman appeared first on Eric Schwartzman.

On the Record...Online with Author and Ethicist Dov Seidman

Dov Seidman goes "On the Record...Online" with host Eric Schwartzman to discuss the “How” in a hyper-connected, transparent world of communication and business. Dov Seidman is the author of the new book “How” which explains why “how” we do anything means everything in business. He created his highly successful company LRN from the living room of his apartment which has now grown to include some high profiled clientele such as Johnson & Johnson, Pfizer, Trump Entertainment, and more than 250...

What Makes News with Business Reporter Joseph Weber

Business reporter Joseph Weber tells the story of how and why some press releases or pitches from a PR people become articles and others don’t in this media relations deep dive about the future of print journalism in the network age. Joseph Weber was chief of correspondents for BusinessWeek, based in Chicago. Previously, he was Chicago… The post What Makes News with Business Reporter Joseph Weber appeared first on Eric Schwartzman.

On the Record...Online with BusinessWeek Chief of Correspondents Joseph Weber

Joseph Weber is chief of correspondents for BusinessWeek, based in Chicago. Previously, he was Chicago bureau manager. Weber joined BusinessWeek in June, 1987, as a correspondent in Dallas. He was Philadelphia bureau manager from January, 1988, until August, 1997. He then managed Canadian coverage from Toronto until December, 1999. Among his many awards are an Excellence in Financial Journalism Award from the New York State Society of CPAs, two Peter Lisagor Awards from the Headline Club of C...

Digital Marketing Advice from Forbes CEO James Spanfeller

James Spanfeller, President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation’s leading business magazine talks about the future of advertising. SHOW NOTES: 05:00 – Spanfeller describes his role at Forbes.com and his history in print magazines and… The post Digital Marketing Advice from Forbes CEO James Spanfeller appeared first on Eric Schwartzman.

On the Record...Online with Forbes.com CEO James Spanfeller

JAMES SPANFELLER serves as President & Chief Executive Officer of Forbes.com, a leading media Internet company, and as Executive Vice President of Electronic Publishing for Forbes, publisher of Forbes, the nation's leading business magazine. SHOW NOTES: 05:00 - Spanfeller describes his role at Forbes.com and his history in print magazines and online media. 06:10 - Spanfeller answers the question, "Is print advertising worth more than online advertising?" 07:17 - Spanfeller elaborates on ...

Covering the Media Business with New York Times Columnist David Carr

David Carr talks about the rise blogging, online influencers and reinventing the newspaper industry. He has been writing about media as it intersects with business, culture and government, for the past 25 years. His column, “The Media Equation” appears in the Monday Business section of the New York Times, highlighting the latest news as it… The post Covering the Media Business with New York Times Columnist David Carr appeared first on Eric Schwartzman.

Covering the Media Business with New York Times Columnist David Carr

David Carr talks about the rise blogging, online influencers and reinventing the newspaper industry. He has been writing about media as it intersects with business, culture and government, for the past 25 years. His column, “The Media Equation” appears in the Monday Business section of the New York Times, highlighting the latest news as it… The post Covering the Media Business with New York Times Columnist David Carr appeared first on Eric Schwartzman.

On the Record...Online with New York Times Columnist David Carr

On the Record...Online with New York Times Columnist David Carr David Carr goes “On the Record...Online” with Eric Schwartzman to talk about blogging, influence, and the newspaper industry. DAVID CARR has been writing about media as it intersects with business, culture and government, for the past 25 years. His column, “The Media Equation” appears in the Monday Business section of the New York Times, highlighting the latest news as it relates to print, digital, film, radio and television. M...

Understanding B2B Online Influencers with Paul Gillin

Paul Gillin talks about B2B online influencers. What motivates them, what they value and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful… The post Understanding B2B Online Influencers with Paul Gillin appeared first on Eric Schwartzman.

On the Record...Online with Social Media Author Paul Gillin

Paul Gillin goes On the Record...Online with Eric Schwartzman to talk about new influencers of popular opinion. What motivates them, what they value and what marketers can do to engage with them. PAUL GILLIN has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful new media entities to emerge on the internet. Prior to that, he was editor-in-chief of Compute...

Covering the Digital Shift with Former Harvard Business Review Editor Jimmy Guterman

Jimmy Guterman, NewCo Executive Editor, talks about the rise of social and conversational marketing. NewCo covers “the biggest shift in business and society since the Industrial Revolution” with articles on social media privacy, online etiquette and more. Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant.… The post Covering the Digital Shift with Former Harvard Business Review Editor Jimmy Guterman appeared first on Eri...

Digital Transformation with HBR Editor Jimmy Guterman

Jimmy Guterman, NewCo Executive Editor, talks about the rise of social and conversational marketing. NewCo covers “the biggest shift in business and society since the Industrial Revolution” with articles on social media privacy, online etiquette and more. Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant.… The post Digital Transformation with HBR Editor Jimmy Guterman appeared first on Eric Schwartzman.

On the Record...Online with Social Media Authority Jimmy Guterman

Jimmy Guterman goes "On the Record...Online" with host Eric Schwartzman to reveal his thoughts on the effectiveness of current Social Media business models, the misuse of the term conversation in "conversational marketing" and the Digg controversy. Jimmy Guterman has more than twenty years experience as a successful editor, magazine writer, book author, and consultant. He has excelled across a variety of editorial topics and publishing media, both as employee and entrepreneur. Guterman is cu...

Digital Marketing Communications Best Practices with Dave Friedman

Dave Friedman talks about the relationship between digital and traditional media, digital marketing communications and journalism. Throughout his career, Dave Friedman has helped clients leverage technology and marketing to build stronger relationships with buyers. His background combines the disciplines of consulting and marketing to create deep insight into the behavior of the digital consumer. Friedman… The post Digital Marketing Communications Best Practices with Dave Friedman appeared ...

On the Record...Online with Avenue A-Razorfish President Dave Friedman

Dave Friedman goes On the Record...Online with Eric Schwartzman about the relationship between digital and traditional media, the future of interactive marketing and the fate of journalism. Throughout his career, Dave Friedman, president of the world's largest interactive marketing agency, has helped retailers and consumer products firms understand how to leverage technology and marketing to build stronger relationships between brands and customers. His background combines the disciplines of...

Social Media Ethics with Stowe Boyd

Stowe Boyd reveals his thoughts on how antiquated notions of PR are hurting companies in the online atmosphere, the new ethics of social media and the death of the press release. SHOW NOTES: 04:40 – Boyd sounds off on the new ethics of the blogoshere and how he ruffled feathers of blogging giant Shel Holtz.… The post Social Media Ethics with Stowe Boyd appeared first on Eric Schwartzman.