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Episodes
Mastering Social Media Management with Deirdre Breakenridge
December 18, 2009 18:14 - 17.8 MBSocial media management, the impact of social media on our intellectual development and what’s next with author and social media professional Deirdre Breakenridge (@dbreakenridge) recorded at the PRSA International Conference in San Diego. 01:17 – Deirdre discusses the controversy surrounding her most recent book Putting the Public Back in Public Relations, which she and her… The post Mastering Social Media Management with Deirdre Breakenridge appeared first on Eric Schwartzman.
Pentagon War Court Spokesperson Ann Peru Knabe on Afghanistan Iraq and 9-11
December 16, 2009 17:42Public Affairs during the wars Afghanistan and Iraq and at the War Court during Khalid Sheikh Mohammed’s 9/11 confession with retired Pentagon War Court Spokesperson Ann Peru Knabe. Kanbe is currently an active Air Force Reservist and teaches public relations at the University of Wisconsin. 01:21 -- Gary Goldhammer asks what kind of food the detainees at Guantanamo are served. 01:56 – Comparison of the food quality at the McDonald’s in Guantanamo Bay versus the McDonald’s off of Red Square...
Handling Public Affairs for the Pentagon War Court
December 16, 2009 17:39 - 23 minutes - 21.8 MBPublic Affairs during the wars Afghanistan and Iraq and at the War Court during Khalid Sheikh Mohammed’s 9/11 confession with former Pentagon War Court Spokesperson Ann Peru Knabe. Knabe is currently an active Air Force Reservist and teaches public relations at the University of Wisconsin. 01:21 — Gary Goldhammer asks what kind of food… The post Handling Public Affairs for the Pentagon War Court appeared first on Eric Schwartzman.
Public Relations in Mexico with Marco Herrera of Grupo Public
December 14, 2009 12:38Overcoming false stereotypes, the impact of the illegal drug trade on Mexican tourism and pitching journalists in a corrupt climate with Marco Herrera, president of Grupo Public in Mexico City, recorded at the 2009 PRSA International Conference in San Diego. 00:58 – The state of the public relations business in Mexico City, the types of clients they serve, the number of the PR firms competing for accounts and the number of Mexican citizens employed at these firms, according to the Mexican PR...
PR in Mexico with Marco Herrera of Grupo Public
December 14, 2009 12:36 - 22 minutes - 20.9 MBPR in Mexico involves overcoming false stereotypes, the impact of the illegal drug trade on Mexican tourism and pitching journalists in a corrupt climate. Marco Herrera, president of Grupo Public in Mexico City explains how earned media relations operate in Mexico City. How to Do PR in Mexico 00:58 – The state of the public… The post PR in Mexico with Marco Herrera of Grupo Public appeared first on Eric Schwartzman.
The Public Relations Business in Mexico City with Marco Herrera of Grupo Public
December 14, 2009 12:36 - 20.9 MBOvercoming false stereotypes, the impact of the illegal drug trade on Mexican tourism and pitching journalists in a corrupt climate with Marco Herrera, president of Grupo Public in Mexico City, recorded at the 2009 PRSA International Conference in San Diego. 00:58 – The state of the public relations business in Mexico City, the types… The post The Public Relations Business in Mexico City with Marco Herrera of Grupo Public appeared first on Eric Schwartzman.
Using Mommy Bloggers to Get Butts in Seats with Andy Perez
December 10, 2009 13:25 - 38.1 MBLive entertainment marketing and public relations, the impact of the digital revolution on ticket sales and tips on beating the scalpers to good seats with Andy Perez, former west coast public relations chief for Feld Entertainment, producers of Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live and Supercross. Prior to… The post Using Mommy Bloggers to Get Butts in Seats with Andy Perez appeared first on Eric Schwartzman.
Using Blogger Relations to Put Butts in Seats with Live Entertainment PR Specialist Andy Perez
December 09, 2009 01:36Live entertainment marketing and public relations, the impact of the digital revolution on ticket sales and tips on beating the scalpers to good seats with Andy Perez, former west coast public relations chief for Feld Entertainment, producers of Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live and Supercross. Prior to that he managed the Feld Entertainment account at Miller Pear Public Relations in Chicago. Currently, he is working as an independent public relation...
Celebrity Endorsements and Social Media with Rita Tateel
December 07, 2009 03:34How to book celebrities for special event appearances, making a paid celebrity endorsement authentic and the impact of social media on the culture of celebrity with Rita Tateel, president of The Celebrity Source at the 2009 PRSA International Conference. 00:54 – Past projects with The Celebrity Source include securing High School Musical star Ashley Tisdale for the Girls Day San Diego and Hayden Pannettiere for GenCon Indianapolis, two special events. 01:41 –Achieving measurable busines...
Securing Celebrity Endorsements for Public Relations with Rita Tateel
December 07, 2009 02:37 - 17 minutes - 16.6 MBHow to book celebrities for special event appearances, making a paid celebrity endorsement authentic and the impact of social media on the culture of celebrity with Rita Tateel, president of The Celebrity Source at the 2009 PRSA International Conference. SHOW NOTES 00:54 – Past projects with The Celebrity Source include securing High School Musical… The post Securing Celebrity Endorsements for Public Relations with Rita Tateel appeared first on Eric Schwartzman.
Joe Jaffe Bursts the Twitter Bubble
December 04, 2009 21:17 - 29.7 MBWhy Twitter’s a bubble waiting to burst, inside-out social media marketing and the sweet spot between branding and online communities with Joseph Jaffe (@jaffejuice), president and chief inte rrupter at Crayon, recorded at the 2009 PRSA International Conference. Jaffe recently released his third book “Flip the Funnel” about harnessing the power of your existing… The post Joe Jaffe Bursts the Twitter Bubble appeared first on Eric Schwartzman.
Social Media Marketing Strategy for Nonprofits with Beth Kanter
November 30, 2009 10:57 - 38 minutes - 36.2 MBSocial media strategy for nonprofits specialist Beth Kanter on nonprofits that are using social media effectively, why research from Weber Shandwick and Philanthropy Now about the ROI of social media at nonprofits misses the mark and leaving social media ant trails. Featured Guest In 2009, Beth Kanter was named by Fast Company Magazine as… The post Social Media Marketing Strategy for Nonprofits with Beth Kanter appeared first on Eric Schwartzman.
Social Media Strategy for Nonprofits with Beth Kanter
November 25, 2009 23:59Social media strategy for nonprofits specialist Beth Kanter on nonprofits that are using social media effectively, why research from Weber Shandwick and Philanthropy Now about the ROI of social media at nonprofits misses the mark and leaving social media ant trails. Featured Guest In 2009, Beth Kanter was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week's "Voices of Innovation for Social Media." In March, 2009, she will serve as the 2...
US Embassy Press Officer Karin Czerny on Social Media Communications in Vienna
November 24, 2009 22:10Dr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna talk about communicating US interests via mainstream news media and social media in Austria. 00:34 – An introduction to the featured guests on this podcast, and the context of the conversation. 00:49 – Internet penetration and blogging culture in Vienna, Austria compared to other countries. 01:21 – The use of th...
Social Media Public Affairs in Vienna with US Embassy Press Officer Karin Czerny
November 24, 2009 22:08 - 1 second - 621 KB image/jpgDr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna talk about communicating US interests via mainstream news media and social media in Austria. SHOW NOTES 00:34 – An introduction to the featured… The post Social Media Public Affairs in Vienna with US Embassy Press Officer Karin Czerny appeared first on Eric Schwartzman.
Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny
November 24, 2009 22:08 - 23 minutes - 22.2 MBDr. Karin H. Czerny, Head of the Press Section at the United States Embassy in Vienna and Eva Muhm, Director of the American Reference Center at the United States Embassy in Vienna talk about communicating US interests via mainstream news media and social media in Austria. SHOW NOTES 00:34 – An introduction to the featured… The post Digital Diplomacy with US Embassy to Vienna Press Officer Karin Czerny appeared first on Eric Schwartzman.
Using Social Media to Fight Global Warming at the US Dept. of State
November 24, 2009 04:54U.S. Dept. of State Foreign Service Officer Liz Murphy and Public Affairs Specialist Billie Gross of the Bureau of Oceans and International Environmental and Scientific Affairs discuss using social media to stop global warming, rebuilding bridges with the international climate community and extending the reach of the UN Climate Change Conference via Facebook, YouTube and Twitter. Featured Guests: Liz Murphy -- Prior to this assignment, Liz Murphy served as a Public Diplomacy Officer in Baku, ...
How Global Warming Became Climate Change at the US Dept. of State
November 24, 2009 04:41 - 36 minutes - 34.3 MBU.S. Dept. of State Foreign Service Officer Liz Murphy and Public Affairs Specialist Billie Gross of the Bureau of Oceans and International Environmental and Scientific Affairs discuss using social media to stop global warming, rebuilding bridges with the international climate community and extending the reach of the UN Climate Change Conference via Facebook, YouTube and… The post How Global Warming Became Climate Change at the US Dept. of State appeared first on Eric Schwartzman.
How to Achieve Social Media Rock Star Status with Ariel Hyatt
November 17, 2009 00:37Indie Music Online PR Specialist Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online. 01:07 – Ariel Hyatt of Ariel Publicity and author of “Music Success in Nine Weeks” describes her journey from conventional mainstream public relations executive to promoting musical artists exclusively online. 03:07 – Ariel Hyatt talks about...
Social Media Marketing Musical Recording Artists with Ariel Hyatt
November 17, 2009 00:34 - 3 BytesMusic Public Relations Specialist Ariel Hyatt on using social media to get signed to a record deal, how P. Diddy tweets without ruining the mystique of his stardom and using social media engagement to empower fans to promote their music organically online. 01:07 – Ariel Hyatt of Ariel Publicity and author of “Music Success in Nine Weeks’… The post Social Media Marketing Musical Recording Artists with Ariel Hyatt appeared first on Eric Schwartzman.
U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund
November 12, 2009 00:03 - 33 minutes - 31.7 MBA conversation with U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund about empowering service members to use social media as unofficial spokespersons, the use of social media during the Fort Hood shootings and what U.S. citizens can do to show support for members of the U.S. Armed Forces. 00:59 – Gerald Ostlund defines… The post U.S. Army Reserve Social Media Chief Lieutenant Colonel Gerald Ostlund appeared first on Eric Schwartzman.
Inside the Pentagon with Former Assistant Secretary of Defense for Public Affairs Robert Hastings
November 09, 2009 01:17A conversation about the chain of command inside the Pentagon, Secretary of Defense Robert Gates and caring for wounded warriors with Bob Hastings, vice president communications Northrop Grumman Information Systems and former acting assistant secretary, Defense for public affairs who presentes a case study about Wounded Warrior Care: Practical Applications in Strategic Communications. 01:23 – An explanation of the civilian oversight of the military, the reporting structure within the US Depar...
Pentagon Public Affairs with Briefing with SecDef Robert Hastings
November 09, 2009 01:01 - 22 minutes - 21.3 MBA conversation about the chain of command inside the Pentagon, Secretary of Defense Robert Gates and caring for wounded warriors with Robert Hastings, vice president communications Northrop Grumman Information Systems and former acting assistant secretary of defense for public affairs, who presented a case study about Wounded Warrior Care: Practical Applications in Strategic Communications. … The post Pentagon Public Affairs with Briefing with SecDef Robert Hastings appeared first on Eric ...
Inside Pentagon Public Affairs with Assistant Secretary of Defense Robert Hastings
November 09, 2009 01:01 - 1 second - 621 KB image/jpgA conversation about the chain of command inside the Pentagon, Secretary of Defense Robert Gates and caring for wounded warriors with Robert Hastings, vice president communications Northrop Grumman Information Systems and former acting assistant secretary of defense for public affairs, who presented a case study about Wounded Warrior Care: Practical Applications in Strategic Communications. … The post Inside Pentagon Public Affairs with Assistant Secretary of Defense Robert Hastings appear...
Balancing the People s Right to Know against Operational Security with USMC PAO Major Danny Chung
November 07, 2009 05:20United States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations. 00:56 -- Why Major Chung decided to enlist in US Marine Corps in 1990. 02:07 – What it was about the Marine Corps versus the Army, Navy and Air Force that attracted him. 04:00 – How he wound up in media relations, which was cer...
Balancing Freedom of Information against Operational Security
November 07, 2009 04:54 - 46 minutes - 43.4 MBPulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations with United States Marine Corps Major Danny Chung. 00:56 — Why Danny Chung decided to enlist in Marines. 02:07 – What it was about the Marine Corps versus the… The post Balancing Freedom of Information against Operational Security appeared first on Eric Schwartzman.
Balancing Freedom of Information against Operational Security with USMC Public Affairs Officer Major Danny Chung
November 07, 2009 04:54 - 1 second - 621 KB image/jpgUnited States Marine Corps Major Danny Chung discusses his role as a public affairs officer, pulling Geraldo Rivera out of the desert during Operation Iraqi Freedom and balancing the American people’s right to know against operational security during combat situations. 00:56 — Why Danny Chung decided to enlist in Marines. 02:07 – What… The post Balancing Freedom of Information against Operational Security with USMC Public Affairs Officer Major Danny Chung appeared first on Eric Schwartz...
State of Social Media in Austria and Europe with Top Austrian Bloggers
November 04, 2009 00:28Austrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social media and social software consultant and a major sociological condition for human cooperation. 02:45 – Michael Vaccaro talks about his blo...
State of Social Media in Vienna with Austrian Online Influencers
November 04, 2009 00:23 - 54.7 MBAustrian bloggers Helge Fahrnberger, Michael Vaccaro and Matthias Wurz discuss the development of social media in Europe, cultural differences between Europe and the US, and what Austrian’s really think about Arnold Schwarzenegger, John Kerry and Bruno. 00:58 – Helge Farhnberger talks about his experience blogging in Austria, his blog, his work as a social… The post State of Social Media in Vienna with Austrian Online Influencers appeared first on Eric Schwartzman.
Social Media Investor Relations Special with former SEC Attorneys
October 23, 2009 16:09This is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more. Featured guests are Brain Lane, a partner at Gibson Dunn and Crutcher and the former Director of the Division of Corporate Finance at the US Securities and Exchange Commission and Broc Romanek, the Editor of TheCorp...
Investor Relations: Nonselective Disclosure Deep Dive with SEC Attorneys
October 23, 2009 15:55 - 45.3 MBThis is a special episode on investor relations in the age of social media, releasing corporate disclosures on Facebook company pages and via Twitter, the legal risks that CEO bloggers pose to public companies, Regulation Fair Disclosure compliance with company websites and more. Featured guests are Brain Lane, a partner at Gibson Dunn and… The post Investor Relations: Nonselective Disclosure Deep Dive with SEC Attorneys appeared first on Eric Schwartzman.
US Army Public Affairs Social Media Strategy and Tips on Speaking Truth to Power
October 16, 2009 13:32US Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DIFNOS) on getting the United States Army public affairs staff up to speed on social media public relations, speaking truth to power and advocating decentralized communications in the command and control world. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to a good number of military p...
Digital Public Affairs Training at DINFOS
October 16, 2009 01:53 - 83.7 MBUS Army Public Affairs Staff Sgt. Joshua Salmons, who coordinates internet-based capabilities training at the Defense Information School (DINFOS) on getting the United States Army public affairs staff up to speed on social media, speaking truth to power and advocating decentralized communications in the command and control world. I’m returning as the Official Podcaster… The post Digital Public Affairs Training at DINFOS appeared first on Eric Schwartzman.
PR Measurement Best Practices with Mark Weiner
October 08, 2009 22:35A discussion with Mark Weiner, CEO of PRIME Research in North America, about why PRSA formed the Measurement Working Group, measuring social media engagement and the pros and cons of advertising value equivalency (AVEs). Weiner will present a session at the 2009 PRSA International Conference entitled “Proving the Value of Public Relations” on Sunday, November 8, 2009 at 4:45 pm, and was a member of the PRSA Measurement Working Group with David Rockland of Ketchum, Pauline Draper-Watts of the ...
Public Relations Measurement with PRIME Research CEO Mark Weiner
October 08, 2009 22:01 - 31 minutes - 29 MBA discussion with Mark Weiner, CEO of PRIME Research (acquired by Cision), about why PRSA formed the Measurement Working Group, social media monitoring and the never ending controversy over advertising value equivalency (AVEs). Weiner will present a session at the PRSA International Conference entitled “Proving the Value of Public Relations,” and was a member… The post Public Relations Measurement with PRIME Research CEO Mark Weiner appeared first on Eric Schwartzman.
Truth through Numbers with former White House Economic Policy Advisor Todd Buchholz
October 02, 2009 19:102009 PRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. On the Record…Online returns as the Official PR Podcast of the 2009 PRSA International Conference. We’ll be talking to other conference keynoters in the weeks leading up to the event, and interviewing many of the...
Quant Data in StratComms with White House Advisor Todd Buchholz
October 02, 2009 19:04 - 21 minutes - 24.8 MBPRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. 1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the… The post Quant Data in StratComms with White House Advisor Todd Buchholz appeared first on Eric Schwartzman.
Leverage Quantitative Data in Strategic Communications with White House Advisor Todd Buchholz
October 02, 2009 19:04 - 24.8 MBPRSA International Conference Keynote Speaker, Former White House economic policy advisor Todd Buchholz talks about whether numbers are inherently more objective than language at communicating facts, communicating through raw data and number crunching truth in the digital age. 1:20 – Former White House economic policy advisor Todd Buchholz, who is confirmed to keynote the… The post Leverage Quantitative Data in Strategic Communications with White House Advisor Todd Buchholz appeared first...
The Death of Marketing with Ad Industry Pundit Bob Garfield
September 25, 2009 23:422009 PRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the Net means for so many Americans who are chronically disengaged from credible sources of news and information. On the Record…Online returns as the Official PR Podc...
On the Media Co-Host Bob Garfield on Digital Advertising
September 25, 2009 23:38 - 29.3 MBPRSA International Conference Keynote Speaker Bob Garfield, author of “The Chaos Scenario” and co-host of NPR’s “On the Media” talks about the imminent fate of the mass media business, why the insatiable quest for quarterly profits spells death for the old media guard and what the collision of our TV sound bite culture and the… The post On the Media Co-Host Bob Garfield on Digital Advertising appeared first on Eric Schwartzman.
Digital Crisis Communications at FEMA: Case Study
September 21, 2009 00:34 - 3 BytesPublic information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management… The post Digital Crisis Communications at FEMA: Case Study appeared first on Eric Schwartzman.
Social Media Crisis Communications at FEMA: Case Study
September 21, 2009 00:34 - 1 second - 52.5 KB image/jpgPublic information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management… The post Social Media Crisis Communications at FEMA: Case Study appeared first on Eric Schwartzman.
Social Media Crisis Communications Strategy Deep Dive with FEMA Public Information Officer John Shea
September 21, 2009 00:29Public information officer John Shea goes On the Record…Online about strategically leveraging social media for crisis communications, the credibility gap between social media communications and your own website, and why press releases are ineffective for direct communications during times of crisis. FEMA Public Information Officer John Shea talks about how the Federal Emergency Management Agency is using social media to conduct crisis communications. FEMA is currently using Facebook, Twitter...
Public Affairs and Public Diplomacy is at Odds with Social Media and What to Do about It
July 18, 2009 01:43Public affairs blogger Matt Armstrong of Armstrong Strategic Insights Group, LLC discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs and public relations. It is read by senior government officials, practitioners, trainers, academics, and an...
Smith-Mundt Act Fails Restrict Fake News to Foreign Audiences
July 18, 2009 01:28 - 29 minutes - 34 MBPublic affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs… The post Smith-Mundt Act Fails Restrict Fake News to Foreign Audiences appeared first on Eric Schwartzman.
Internet Renders Smith-Mundt Act Obselete; Can’t Restrict Fake News to Foreign Audiences
July 18, 2009 01:28 - 34 MBPublic affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs… The post Internet Renders Smith-Mundt Act Obselete; Can’t Restrict Fake News to Foreign Audiences appeared first on Eric Schwa...
Smith-Mundt Act Fails to Protect American Citizens from Fake News
July 18, 2009 01:28 - 29 minutes - 34 MBPublic affairs and public diplomacy blogger Matt Armstrong discusses U.S. Public Diplomacy, repairing America’s image abroad and whether or not the U.S. Department of State will ever be adequately resourced to lead the nation’s global engagement efforts through social media. Mountain Runner is a blog on the practice and structure of public diplomacy, public affairs… The post Smith-Mundt Act Fails to Protect American Citizens from Fake News appeared first on Eric Schwartzman.
Online Reputation Management on Twitter with #journchat Founder Sarah Evans
June 26, 2009 15:27Corporate reputation management, identity management and social networking on Twitter with public relations pro Sarah Evans, who established #journchat, a popular, weekly, three-hour chat that occurs on Twitter every Monday at 6pm Pacific Time – 8pm Eastern Time between journalists, bloggers and PR professionals. To participate in #journchat on Twitter, all you have to do is follow the conversation, which Sarah moderates, by monitoring the keyword #journchat in Twitter search or using Twitt...
Twitter Marketing Training with Sarah Evans
June 26, 2009 15:15 - 28.3 MBTwitter marketing training episode with public relations specialist Sarah Evans, who has more than 100,000 followers. In this interview, Sarah talks about a tweet chat she organized that took off, the Twitter apps she likes best for moderating her weekly chat on Twitter, best online reputation management practices for tweeting on behalf of brands and… The post Twitter Marketing Training with Sarah Evans appeared first on Eric Schwartzman.
Crisis Communications Online - Social Media Usage during the VT Shootings with Leysia Palen
June 05, 2009 00:59Crisis communications used to be the handled exclusively through official channels like press releases, spokespeople and media relations. But today, through the power of socially distributed problem-solving, a first draft of history more nuanced and accurate than ever before is emerging from social media, and increasingly, people are turning to unofficial sources first, particularly in times of crisis. In this episode, social media crisis communications researcher at the ConnectivIT Lab at t...