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Episodes
B2B-Social-Media-Podcast5
March 16, 2011 13:02In this Episode: Twitter encourages the developer community to find new, useful ways to use their platform to do more than just share tweets; Twitter platform lead Evan Sanger says 90 percent of active Twitter users now use official Twitter apps on a monthly basis to access the service, but Marketwire’s Sysmos says 58 percent is a more accurate number; Spiceworks launches Vendor Pages; Ajilitee tries B2B marketing on Groupon, Paul is looking for B2B case studies to feature in BtoB Magazine an...
B2B Social Media Podcast – Episode 5
March 16, 2011 12:54 - 31.5 MBIn this Episode: Twitter encourages the developer community to find new, useful ways to use their platform to do more than just share tweets Twitter platform lead Evan Sanger says 90 percent of active Twitter users now use official Twitter apps on a monthly basis to access the service, but Marketwire’s Sysmos says 58 percent… The post B2B Social Media Podcast – Episode 5 appeared first on Eric Schwartzman.
B2B-social-media-podcast-4
March 08, 2011 17:34B2B Social Media Podcast #4 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Please send comments, criticism and feedback to [email protected] In this Episode: A surge in LinkedIn integration by B2B membership sites indicates that its star is rising as the business social network...
B2B Social Media Podcast – Episode 4
March 08, 2011 17:28 - 44 minutes - 40.3 MBB2B Social Media Podcast #4 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online. In this Episode: A surge in LinkedIn integration by B2B membership… The post B2B Social Media Podcast – Episode 4 appeared first on Eric Schwartzman.
Social Media Advocacy Shapes AARP Healthcare Reform Outreach
February 28, 2011 18:06 - 16.8 MBSocial media advocacy and social media activism are having tremendous impact on the national debate surrounding healthcare reform, with AARP serving as a case study for efforts to shape public policy in the age of web 2.0 advocacy. Paul Anderson, vice president for Communications Strategy and Public Outreach at AARP reports on fast-growing social media… The post Social Media Advocacy Shapes AARP Healthcare Reform Outreach appeared first on Eric Schwartzman.
B2B Socia Media Podcast 3
February 21, 2011 15:18B2B Social Media Podcast #3 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online. Please send comments, criticism and feedback to [email protected] In this Episode: FIR Live with Shel Holtz and Neville Hobson is up. Mark Zuckerberg, Steve Jobs and Eric Schmidt’s meeting with U.S. Pre...
B2B Social Media Podcast – Episode 3
February 21, 2011 15:14 - 33.1 MBB2B Social Media Podcast #3 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — discuss developments in and best practices for marketing to business customers online. In this Episode: FIR Live with Shel Holtz and Neville Hobson is… The post B2B Social Media Podcast – Episode 3 appeared first on Eric Schwartzman.
B2B Social Media Podcast 2
February 15, 2011 01:02B2B Social Media Podcast #2 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing, present the second podcast in our series on the developments in and best practices for marketing to business customers online. We're giving away a copy of the book for free to the first comment we get on the show blog for this podcast #2, so please give us your feedback! In this show: Alibaba has invested i...
B2B Social Media Podcast – Episode 2
February 15, 2011 00:50 - 23.7 MBEric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing, present the second podcast in our series on the developments in and best practices for marketing and engaging business customers online. In this episode… Alibaba has invested in $4.5… The post B2B Social Media Podcast – Episode 2 appeared first on Eric Schwartzman.
Haiti Emergency Communications Case Study
February 02, 2011 18:34Haiti Emergency Earthquake Communications Case Study. Organizations charged with responding to the earthquake that killed 300,000 people in Haiti last January faced tremendous challenges. Barbara Burfeind, chief of Plans and Integration for Defense Visual Information within the Office of the Assistant Secretary of Defense for Public Affairs and Heidi Lenzini, lieutenant commander, U.S. Navy Southern Command Public Affairs, report on the interplay between disaster relief logistics, equipment a...
B2B Social Media Podcast – Episode 1
January 24, 2011 12:41 - 37 minutes - 34.2 MBB2B Social Media Podcast #1 – Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer — the first book devoted entirely to B2B social media marketing — kick off a special series on the developments in and best practices for marketing to business customers online. The post B2B Social Media Podcast – Episode 1 appeared first on Eric Schwartzman.
Social Media Crisis Simulator FireBell
January 21, 2011 02:48Social media crisis simulator Firebell, which was recently introduced by PR giant Weber Shandwick, is providing crisis communications training for companies keen to avoid critical missteps in an online brand crisis. In this installment of the On the Record...Online pr podcast, Weber Shandwick VP Brooke Worden joins guest host Sandra Burrowes to give us a glimpse of FireBell’s realism and effectiveness, attributes that recently earned the social media crisis tool a 2010 Digital PR Award for be...
Social Media Crisis Communications Simulator Prepares Clients for Storm
January 21, 2011 02:44 - 18 MBSocial media crisis simulator Firebell, which was recently introduced by PR giant Weber Shandwick, is providing crisis communications training for companies keen to avoid critical missteps in an online brand crisis. In this episode, Weber Shandwick VP Brooke Worden joins guest host Sandra Burrowes to give us a glimpse of FireBell’s realism and effectiveness, attributes… The post Social Media Crisis Communications Simulator Prepares Clients for Storm appeared first on Eric Schwartzman.
B2B Social Media Podcast 1
January 19, 2011 03:46B2B Social Media Podcast #1 - Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- kick a special series on developments in and best practices for marketing to business customers online. Please send comments, criticism and feedback to [email protected] In this episode: B2B apps B2B social media effectiveness survey Linkedin marketing best practices Links B2B Possibili...
Facebook Marketing Tips
January 17, 2011 18:11Facebook marketing tips and Facebook marketing strategies from Amazon, Spotify and Qype, presented by Facebook partner engineer Simon Cross and Qype Country Manager for France Vincent Wermus. These three companies are using Facebook to solve a longstanding problem marketers have had with social media: Most channels provide no demographics on who’s listening. Think about it. RSS is a great distribution tool. It’s effective, efficient and cheap, but you have almost no idea who’s reading yo...
Amazon and Spotify Facebook Marketing Case Studies
January 17, 2011 15:40 - 31.3 MBFacebook marketing tips and Facebook marketing strategies from Amazon, and Spotify, presented by Facebook partner engineer Simon Cross and Vincent Wermus. These three companies are using Facebook to address a longstanding problem marketers have had with social media: Most channels provide no demographics on who’s listening. Think about it. RSS is a great… The post Amazon and Spotify Facebook Marketing Case Studies appeared first on Eric Schwartzman.
Marketing with Facebook Like Buttons
January 05, 2011 00:28Marketing with Facebook “Like” Buttons If you’re scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast offers the social media training you need to come up to speed. I also have a detailed blog post on this as well at http://www.ericschwartzman.com/blog. It’s the second in a series of podcasts on Facebook Marketing, the first of which ...
Facebook Marketing by Installing Like Buttons on Your Site
January 04, 2011 21:10 - 24 minutes - 22.8 MBIf you’re scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast will bring you up to speed. This is the second in a series of podcasts on Facebook Marketing, the… The post Facebook Marketing by Installing Like Buttons on Your Site appeared first on Eric Schwartzman.
Marketing with Facebook Pages and Facebook Ads
December 20, 2010 13:46What makes social media marketing so elusive for old school marketers is scalability. An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible. In this special episode, recorded Dec. 9, 2010 at Le Web in Paris, Facebook account executive Xavier Leclerc explains how Facebook Pages are being used by brands to get fans to recommend their products and service to their Facebook fr...
Facebook Page Marketing and Facebook Advertising Explained
December 20, 2010 13:42 - 58.3 MBWhat makes social media marketing so elusive for old school marketers is scalability. An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible. In this special episode, recorded at Le Web in Paris: Facebook account executive Xavier Leclerc… The post Facebook Page Marketing and Facebook Advertising Explained appeared first on Eric Schwartzman.
Secrets of Successful Facebook Company Page Marketing
December 17, 2010 15:55More than 20 million people connect to Facebook Pages on a daily basis, and if you’re a marketer, your goal is to be one of those pages, interacting with users the same way they interact with their friends. La Coste markets through a Facebook Page, a Facebook Application and Facebook advertising. Prior to their entrée… The post Secrets of Successful Facebook Company Page Marketing appeared first on Eric Schwartzman.
PRSA Tech Section Chair RickTeplisky
December 16, 2010 14:00Social media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America. Social media measurement is challenging unless an organization understands why it engages in social media and has identified the right tools for measuring social networking effectiveness. In this episode, Rich talks joins guest hosts Sandra Burrowes and Greg Reeder to discuss the ...
Le Web 2010 Social Media Update
December 11, 2010 18:24If you couldn’t make it to Paris for Le Web on Dec. 8-9, 2010, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy. Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned at the conference. Topics discussed include: • The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, ...
Social Media Update from Le Web 2010 in Paris
December 11, 2010 17:05 - 44.2 MBIf you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy. Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned… The post Social Media Update from Le Web 2010 in Paris appeared first on Eric Schwartzman.
Globalization Social Media Developing World
December 03, 2010 14:00Globalization, social media and technology are marginalizing the importance of existing world powers. The Web breaks not just language barriers but economic and social barriers as well, says Edith Wilson, senior advisor for communications at the World Bank. The convergence of communications and social media is becoming familiar to everyone, but few people are aware—and even fewer take advantage of—an emerging multilingualism. New tools such as Google Translate, Global Voice and other transl...
Social Media Trends 2011
November 29, 2010 14:00In preparation for his upcoming German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, Eric Schwartzman talks to internationally-renowned security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) about what he expects will be the top social media trends of 2011. . Other topics discussed include high-profile cloud computing service failures, the impact of the mobile internet on education and learning, the recent Beatles catalog release on iTunes, wheth...
Social Media Trends of 2011 mit Urs Gattiker von ComMetrics
November 28, 2010 18:57 - 52 minutes - 49.6 MBIn preparation for my German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, I spoke to security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) in Zurich, Switzerland about his expectations of what will the top social media trends of 2011. We also talked about cloud computing service failures, the impact of the mobile… The post Social Media Trends of 2011 mit Urs Gattiker von ComMetrics appeared first on Eric Schwartzman.
Bad Press from Environmentally Unfriendly Actions
November 26, 2010 14:00 - 25.6 MBVegas is desert country. Hot, dry and merciless. Yet amidst the harsh terrain are fountain shows, golf courses and lush gardens, which all appear to be hugely irresponsible water wasters. But according to the local newspaper, the attractions aren’t the problem. The worst offenders are rich Las Vegas celebrities, who maintain green acres that should… The post Bad Press from Environmentally Unfriendly Actions appeared first on Eric Schwartzman.
Water Usage in Las Vegas
November 26, 2010 14:00Water usage in Las Vegas, who uses the most water per square foot and what Nevada State and Municipal Government are doing to promote water conservation with Bob Conrad, communications officer for the Nevada Department of Conservation of Natural Resources, which conserves, protects, manages, and enhances the state’s natural resources in order to provide the highest quality of life for Nevada’s citizens and visitors. Bob is also the author of “The Good, the Bad, the Spin” about the news media...
Coke is Tweeting Smiles
November 22, 2010 14:00How does a company like Coca-Cola -- which for years plied its trade largely through 60-second spots with heart-warming narratives and catchy jingles -- transition into the age of social media, where the value of a brand is determined by what its customers say about it on Facebook, Twitter, YouTube and Flickr? One of the things the beverage giant is trying is a novel program called Expedition 206. The Coca-Cola company is sponsoring three, hand-picked “happiness ambassadors” to travel to al...
Le Web 2010 Podcast Preview
November 18, 2010 00:15Each December, roughly 2,500 technology executives and Internet enthusiasts convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares. Founded by Loic Le Meur (the entrepenuer behind the social software application Seesmic) and his wife Geraldine, Le Web has grown in popularity over the years, and has come to be know as one of the European technology conferences to be and be seen at. I’m going as an officia...
Le Web Survival Guide
November 18, 2010 00:11 - 56.3 MBEach December, roughly 2,500 technology executives and Internet enthusiasts convene in Paris for Le Web, a two-day conference where start-ups pitch venture capitalists and emerging technology companies demo their wares. Founded by Loic Le Meur and his wife Geraldine, Le Web has grown in popularity over the years and has come to be know… The post Le Web Survival Guide appeared first on Eric Schwartzman.
US Department of Defense Social Media Update
November 15, 2010 17:15With the social media policy prohibiting command from blocking access to social media indefinitely on their nonclassified network, the US Department of Defense made a public decision to embrace social media, the origins of which I profiled on my blog earlier this year. This podcast is about the shift from a command and control to a network hierarchy inside the US Military. “We’re in the churning point, [and we’re moving] from hierarchical to networked structured, says Jack Holt, director of...
Social Media at the US Department of Defense
November 15, 2010 17:10 - 42.9 MBWith the social media policy prohibiting command from blocking access to social media indefinitely on their nonclassified network, the US Department of Defense made a public decision to embrace social media, the origins of which I profiled on my blog earlier this year. This podcast is about the shift from command and control to a… The post Social Media at the US Department of Defense appeared first on Eric Schwartzman.
Social Media Monitoring Insights
November 08, 2010 16:16 - 68.4 MBSocial media monitoring has emerged as the first step in any effective social media marketing or social media ROI initiative. Even traditional market research firms like Nielsen are offering integrated solutions for listening to online conversations. If you’re looking to update your understanding of sentiment analysis, social media monitoring ethics or natural vs. computational language… The post Social Media Monitoring Insights appeared first on Eric Schwartzman.
Rosanna Fiske PRSA
November 06, 2010 03:52PRSA CEO & Chair-Elect Rosanna Fiske joins guest host Sandra Burrowes to discuss the future of the public relations industry and to look at how the Public Relations Society of America (PRSA) will support PR professionals in 2011. Throughout 2010, PRSA’s strategic planning team canvassed senior-level professionals in New York, Atlanta, Miami, Chicago and Los Angeles for their views on the future of the public relations industry and to identify the core needs of PR professionals. The new (dra...
How to Drive Traffic with QR Codes
November 01, 2010 14:09 - 25.8 MBQR Codes, or quick response codes, are huge in Japan, but even though they’ve been around for a while in the US, they’re only just beginning to gain adoption among marketers and public relations professionals. QR Codes let you download content with your cell phone camera. Instead of thumb typing on your mobile device, you… The post How to Drive Traffic with QR Codes appeared first on Eric Schwartzman.
NASDAQ Launches PR and Reg FD Compliance Service
October 28, 2010 11:55Demetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story (@mstory123), Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and regulation FD compliance self service for investor relations and public relations professionals. NASDAQ’s new DIY platform offers video, social media management and...
NASDAQ Rules on Reg FD Compliance
October 28, 2010 11:48 - 16 minutes - 15.9 MBDemetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story (@mstory123), Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and regulation FD compliance self service for investor… The post NASDAQ Rules on Reg FD Compliance appeared first on Eric Schwartzman.
NASDAQ Launches Press Release Regulation Fair Disclosure Compliance Platform
October 28, 2010 11:48 - 15.9 MBDemetrios Skalkotos, SVP for Global Corporation Solutions of NASDAQ OMX [NASDAQ:NDAQ], the world’s largest exchange company, sits down with guest host Mark Story (@mstory123), Director of New Media at the U.S. Securities and Exchange Commission to discuss their new Do-It-Yourself (DIY) Platform, designed to make press release and regulation FD compliance self service for investor… The post NASDAQ Launches Press Release Regulation Fair Disclosure Compliance Platform appeared first on Eric Sc...
Best Social Media Management Platforms
October 25, 2010 12:11 - 22 minutes - 21.2 MBOver the past few months, the number of social media management platforms to choose from has exploded. In addition to early contenders like HootSuite and TweetDeck, there are dozens of new applications designed to help teams manage multiple social networking accounts and measure the ROI of their efforts. In this episode, you’ll find… The post Best Social Media Management Platforms appeared first on Eric Schwartzman.
Best Social Media Management Apps
October 25, 2010 12:11Over the past few months, the number of social media management applications to choose from has exploded. In addition to well known contenders likes HootSuite and TweetDeck, there are more than a dozen other new applications designed to help teams manage multiple social networking accounts and measure the ROI of their efforts. In this episode, you’ll find out which apps are the clear winners and what exactly makes them so much better. White Horse emerging media manager Jamie Beckland (@jbe...
Igniting Movements with Geno Church
October 20, 2010 03:10Igniting community movements of brand ambassadors involves tapping into what your constituents are truly passionate about. According to Geno Church, the charismatic Word of Mouth Inspiration Officer at Brains on Fire, it means rolling up your sleeves and discovering what will make your fans’ lives better. Why? Because a true fan will propell and defend your reputation, long after your marketing campaign has subsided. They have a sense of ownership and shared identity, and your success and the...
Igniting Brand Ambassador Movements with Geno Church
October 20, 2010 01:57 - 34.8 MBIgniting movements of brand ambassadors involves tapping into what your constituents are truly passionate about. According to Geno Church, the charismatic Word of Mouth Inspiration Officer at Brains on Fire, it means rolling up your sleeves and discovering what will make your fans’ lives better. Why? Because a true fan will propel and defend your… The post Igniting Brand Ambassador Movements with Geno Church appeared first on Eric Schwartzman.
SEO is PR
October 18, 2010 02:38Search engine optimization is public relations, Rebecca Lieb of Econsultancy and author of The Truth About Search Engine Optimization tells guest host Sally Falkow (@sallyfalkow) in this special episode recorded today at the PRSA International Conference in DC. The next generation of PR professional will need be know SEO, data mining and how to think a publisher. Detailed show notes for this episode are not available.
SEO is Public Relations
October 18, 2010 02:13 - 19 minutes - 18 MBSearch engine optimization is public relations, Rebecca Lieb and author of The Truth About Search Engine Optimization tells guest host Sally Falkow (@sallyfalkow) in this special episode recorded at the PRSA International Conference in DC. The next generation of PR professional will need to know keyword research, technical SEO, data mining and how to think… The post SEO is Public Relations appeared first on Eric Schwartzman.
Communications Strategy with Susan Neely of the American Beverage Association
October 14, 2010 16:56Communications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes says Susan Neely, President of the American Beverage Association (ABA). Susan will be part of a panel discussion at the PRSA International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,” on Sunday, October 17, 2010. The American Beverage Association is the leading policy and public education advocate...
American Beverage Association President Susan Neely
October 14, 2010 15:12 - 19 minutes - 18.3 MBCommunications strategy and grassroots campaigns are key to the beverage industry’s ability to influence consumer attitudes says Susan Neely, President of the American Beverage Association (ABA). Susan will be part of a panel discussion at the PRSA International Conference in Washington D.C. called “Shaping the Debate: Public Affairs Strategies and the Health Care Reform Bill,”… The post American Beverage Association President Susan Neely appeared first on Eric Schwartzman.
Location Based Social Networking at NY Fashion Week
October 11, 2010 09:21Location based social networking at New York Fashion Week was all the rage, with more than 100,000 fashionistas checking-in, indicating clear winners and losers with respect to where the action and excitement was. In a report, Joost van Dreunen of SuperData Research analyzed the check-in data and shares his findings. Smart communications strategies embrace location based social networks as tools to drive customer retention, repeat visits and foot traffic, according to van Dreunen, who also ...
Location Based Social Media Marketing at New York Fashion Week
October 11, 2010 08:27 - 23.5 MBLocation based social networking at New York Fashion Week was all the rage, with more than 100,000 fashionistas checking-in, indicating clear winners and losers with respect to where the action and excitement was. Joost van Dreunen of SuperData Research (acquired by Nielsen) analyzed the check-in data and shares his findings. Smart communications strategies embrace… The post Location Based Social Media Marketing at New York Fashion Week appeared first on Eric Schwartzman.