On the Record...Online with Cisco Sr. Corp. Comm. Director Maureen Kasper
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English - April 11, 2008 15:30Business Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Pitching Company News to Business Journalists with Jon Fine
Next Episode: Managing Public Relations at Cisco with Maureen Kasper
Show notes:
0:28 - Intro
4:25 - Kasper on how social media impacts her job responsibilities.
6:35 - Kasper discusses her biggest challenge to getting Cisco's internal team to adopt new media and social media tools and technologies.
9:34 - Kasper reveals two big opportunities that social media gives internal communicators.
13:59 - Kasper shares Cisco's objectives when using social media.
15:14 - Kasper on Cisco helps its employees blog responsibly.
16:46 - Kasper's biggest surprise about how organizations are using social media.
18:50 - Kasper on the separation between internal and external communications.
20:58 - End