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Inside The SAP Global Brand Advocacy Program

In this episode of For Immediate Release B2B, Paul Gillin and Eric Schwartzman interview SAP Head of Social Business Sarah Goodall and discuss the risks of relying on social networks to deliver news in a democracy, Sprinklr’s Get Satisfaction acquisition, Meerkat and Periscope. Fair use is an essential tool for journalists, enabling them to draw… The post Inside The SAP Global Brand Advocacy Program appeared first on Eric Schwartzman.

Social Media for Financial Services

Morgan Stanley’s recent decision to loosen the reign for their financial advisers on Twitter is the latest in a long list financial services social media case studies. Last December, FINRA fined Barclays $3.75M for system is record keeping and email retention failure. And last June, the regulator warned investors against trading on “pump-and-dump” emails. The… The post Social Media for Financial Services appeared first on Eric Schwartzman.

Top PR Firms Commit to Abide by Wikipedia Terms of Use

Ideally, you want someone with a neutral point of view editing Wikipedia entries, not PR firms clandestinely gussying up their client’s pages.  PR has a conflict of interest. But that doesn’t mean they can’t also help improve the accuracy of Wikipedia entries or that they shouldn’t have a right to do so.   It’s been… The post Top PR Firms Commit to Abide by Wikipedia Terms of Use appeared first on Eric Schwartzman.

On the Record...Online with Mark Haas, CEO of Manning Selvage & Lee

Manning Selvage & Lee CEO Mark Hass goes On the Record...Online at the 2008 PRSA International Conference about MS&L’s strategy for penetrating China, his acquisition strategy for buying new firms and what it takes to be a managing director at MS&L. Mark Hass, CEO of Manning Selvage & Lee has held this position since April 2005. In this role, Hass leads MS&L and its global leadership team, and acts as a strategic counselor to the firm's largest clients, including General Motors, Philips and...

Enterprise Social Compliance Best Practices

Most people think social media policies are just for regulated industries. It is true that regulated industries have more rules to comply with. But social media compliance is everybody’s business.   Whether you’re business is regulated or not, there are dozens of federal and state regulations and local ordinances that dictate how you can and can’t… The post Enterprise Social Compliance Best Practices appeared first on Eric Schwartzman.

Federal Judge Calls Social Media Disclaimers Unlawful

If your social media policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that’s unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome.” How can you include a disclaimer in a Facebook Like anyway?   The development is the latest in… The post Federal Judge Calls Social Media Disclaimers Unlawful appeared first on Eric Schwartzman.

Required Social Media Disclaimers Unlawful

If your social policy requires your employees to include a disclaimer in their social media posts that their opinions are their own, that's unlawful, according to a US Federal judge who called the restriction “unreasonably burdensome” and unlawful. How can you include a disclaimer in a Facebook Like anyway?   The development is the latest in a series of decisions by the NLRB, which has been challenging employers to reconsider whether or not they have the right to dictate how their employe...

How To Document Social Media Policy Violations

  The number of social media policy violations by employees has doubled over the last 16 months, according to the 2014 Social Media in the Workplace Survey.   Don’t get us wrong.  We love social media and value free speech. We’re not condoning violating anyone’s personal privacy rights or their rights to discuss wages, hours and working conditions concertedly.   Used effectively and responsibly, numerous research reports show that social media increases profitability, productivity and ...

HOW TO: Document Social Media Policy Violations

The number of social media policy violations by employees has doubled over the last 16 months.  Ann Handley didn’t violate anyone’s social media policy, and those aren’t schadenfreude likes from Beth, Shel and Richard. They’re only there to demonstrate what kind of screen capture you need to take of a Facebook post if you’re documenting… The post HOW TO: Document Social Media Policy Violations appeared first on Eric Schwartzman.

Impact of FDA Social Media Guidance on Pharmaceutical Digital Marketing

What steps has the FDA taken to provide the pharmaceutical industry with guidance and regulations around how to use social media for marketing and what should be in their social media policies?   We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how… The post Impact of FDA Social Media Guidance on Pharmaceutical Digital Marketing appeared first on Eric Schwartzman.

FDA Social Media Guidance and Mobile Medical Apps with John Mack

What steps has the FDA taken to provide the pharma industry with guidance and regulations around how drug companies can effectively and responsibly use social media for marketing, customer engagement and scientific research?   We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating… The post FDA Social Media Guidance and Mobile Medical Apps with John Mack appeared first on Eric Schwartzman.

FDA Social Media Guidance

What steps has the FDA taken to provide the pharma industry with guidance and regulations around how drug companies can effectively and responsibly use social media for marketing, customer engagement and scientific research?   We talk to John Mack (@pharmaguy), Editor & Publisher of the Pharma Marketing Network about the issues and challenges of regulating how pharmaceutical companies conduct social media marketing.     Digital drug marketing topics discussed:   What the FDA has done...

Gun Politics Trigger Social Media Policy Failure

How money and politics drove the Kansas Board of Regents to issue a social media policy that threatens academic freedom statewide with Doug Bonney, chief counsel and legal director for the American Civil Liberties Union of Kansas.   State legislators threatened to cut funding after a journalism professor sent out an angry tweet blaming the… The post Gun Politics Trigger Social Media Policy Failure appeared first on Eric Schwartzman.

FCC Proposes to End Net Neutrality

In this podcast, we talk to EFF Intellectual Property Director Corynne McSherry (@cmcsherr), who spent the weekend pouring over FCC Chairman Tom Wheeler’s proposal (@TomWheelerFCC), which is now available for public comment through DearFCC.   Topics discussed include: How could the concept of paid prioritization impact news media diversity Argument in favor of regulating ISPs… The post FCC Proposes to End Net Neutrality appeared first on Eric Schwartzman.

INTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment

This is a deep dive interview with Marcia Stepanek. She is a journalist, new media strategist, NYU professor and an award winning news and features editor. Eric:  Tell us about yourself.   Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years.… The post INTERVIEW: Marcia Stepanek on the Digital Anti‑Establishment appeared first on Eric Schwartzman.

Inside the Digital Anti Establishment

Marcia Stepanek is a journalist, new media strategist, NYU professor and an award winning news and features editor. Her upcoming book is "Swarms: the Rise of Digital Anti‑Establishment.   Eric:  Tell us about yourself.   Marcia:  I have been covering the intersection of technology and its impact on society and business, for pretty much the past 25 years. I did a new media fellowship at Stanford and went out there all primed from Hearst Media in Washington to cover the shrinking middle cl...

Social Media in Higher Education

Anyone can create an online course. On the other hand, making it an engaging and educational experience is a whole other question.   In this simulcast of FIR on Higher Education episode 7 Kevin Anselmo interviews Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been… The post Social Media in Higher Education appeared first on Eric Schwartzman.

Social Media Education Programs with Eric Schwartzman

Anyone can create an online course. Making it an engaging and educational experience is a whole other question.   In FIR on Higher Education episode 7, Comply Socially Founder Eric Schwartzman talks about how to make content interesting and educational in an online learning format. Eric has been conducting social media trainings in different parts of the world for several years. He recently took his courses online through his company which helps employers manage risk and scale engagement ...

How To Prevent a Crisis

Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.   In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the first place.     The panel was moderated by Karen North, Chair of the Online Communities Graduate Program at USC and this is an audio recording of the discussion.   Panelists S...

HOW TO: Prevent a Social Media Crisis

Earlier this week the Los Angeles Chapter of the Public Relations Society of America hosted a panel discussion on what it takes to prevent a social media crisis.   In my opinion, PR spends too much time talking about crisis management and not enough time thinking about how to prevent them from happening in the… The post HOW TO: Prevent a Social Media Crisis appeared first on Eric Schwartzman.

Social Media Monitoring Big Data

In this episode, sponsored by IBM Big Data, Marc Teerlink, Ph.D., Global Strategist & Data Scientist talks about separating the signal from the noise, using the past to predict the future and social media monitoring for ROI. When you're dealing with Big Data, finding KPIs is tougher because there's more information to consider, so it's easier to get off course. We spoke to Marc will he was a drift, charting an unknown nautical course. In this episode, Marc discusses: How to use social me...

Social Media Education for Employees

So you’re using social media for business. And sometimes customers and prospects actually notice.  But you can’t figure out how to scale engagement more consistently.  You need to get more people involved because on social networks, reach is a factor of engagement.  You’ve thought about getting your coworkers involved.   But they don’t all know… The post Social Media Education for Employees appeared first on Eric Schwartzman.

Big Data Risks and Rewards

In this podcast, I talk to IBM fellow Jeff Jonas (@JeffJonas) about Ironman Triathlons, how casinos catch card counters, the future of personal privacy and big data analytics.   Jeff’s career is storied and diverse.  He’s built systems to protect the gambling industry from card counters, technology that allows organization’s to collect and analyze personally… The post Big Data Risks and Rewards appeared first on Eric Schwartzman.

Future of Ed Tech

  Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this interview, she talks about hwo technology is changing the world of education, what motivates people to learn and digital literacy.   Eric:  What is "socialstructing."   Marina:  There’s a new way we are creating value. The ways we're doing things that were not possible before are, all of a sudden, possible. The kind of things that previously you needed the wh...

Inside the Institute of the Future with Marina Gorbis

Marina Gorbis (@mgorbis) is executive director of the Institute of the Future and author of The Nature of the Future.  In this podcast, she talks about how technology is changing the world of education, what motivates people to learn and digital literacy. A text transcript of our discussion is below.  Eric:  What is “socialstructing.”  … The post Inside the Institute of the Future with Marina Gorbis appeared first on Eric Schwartzman.

Putting Social Data in Context

  In this special episode sponsored by IBM, Big Data enthusiast, working mom, Duke Blue Devil, runner, cook, golfer and karate black belt Inhi Cho Suh (@inhicho), vice president and general manager of Big Data, Integration, & Governance at IBM, talks about the opportunities and risks of Big Data.   Topics discussed include:   Why should non-technical business people care about big data? Transactional, machine, social and enterprise data The difference between social media and social ...

Social Media Literacy and Ethics

Social Media Security Special

Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Social media training specialist Eric Schwartzman (@ericschwartzman) interviews Dell Computer social media attorney Ryan Garcia (@SoMeDellLawyer) about the impact of social media usage in the workplace of personal privacy and security.   Ryan has spoken at and chaired numero...

Top 5 Things NOT to Share on Facebook

Drawing the line between what’s okay to share and what’s just too risky to share, the potential impact of the NSA PRISM surveillance program on the private sector and the top 5 things not to share on social media.   Ryan Garcia Associate General Counsel at Facebook talks about the impact of social media usage… The post Top 5 Things NOT to Share on Facebook appeared first on Eric Schwartzman.

Social Media Marketing Training Programs at Intel

What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly… The post Social Media Marketing Training Programs at Intel appeared first on Eric Schwartzman.

Social Media Training at Intel

What does it take to help a company become a social business? It takes the support of management and employees, and that requires education and enablement. Which is why Intel launched their Digital IQ social media training program.  Because they knew that without the buy-in of Intel’s 100,000 employees, social marketing would never be truly effective.   But where do you start?  You can’t boil the ocean. So Intel focused on training marketers first, before rolling the program out broadly. ...

Social Media Training at Dell

Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.   The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.  Whether you’re a social media manager or shipping and receiving clerk, Dell has a social media course that’s right for you.   In this podcast social m...

Social Media Marketing at Dell

Social media marketing at scale requires engagement at scale and few organizations do a better job social media training their workforce to engage en masse than Dell Computer.   The PC-maker’s Social Media and Community University (SMaC) has already social media trained thousands of employees from virtually all segments of the enterprise.   Whether you’re… The post Social Media Marketing at Dell appeared first on Eric Schwartzman.

Social Media Compliance with Grant Crowell

Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance in this episode of On the Record…Online, the podcast about how technology is changing the way organizations communicate and how people consume media and information.   Topics Addressed:   Ethical issues surrounding undisclosed online advertising Responsibility Google has to distinguish between paid and unpaid search listings Lack of evidence on the c...

Online Video Marketing with Grant Crowell

Videologist Grant Crowell (@grantcrowell) discusses online display marketing, video marketing and dovetails into social media compliance.   Topics discussed include:   Ethical issues surrounding undisclosed online advertising Responsibility Google has to distinguish between paid and unpaid search listings Lack of evidence on the credibility of paid content Ethics of sponsored content and inconspicuous disclosures Use… The post Online Video Marketing with Grant Crowell appeared first on Eric...

Crowdfunding Leaps Forward

Crowdfunding Takes Giant Leap Forward

The dirty little secret about Kickstarter and Indiegogo was that you could contribute, but you couldn’t get equity because, at least in the US, it was illegal to solicit those types of investments direct to consumers.   If you wanted to raise money for a business, there was a mountain of paperwork you had to… The post Crowdfunding Takes Giant Leap Forward appeared first on Eric Schwartzman.

Optimize Your Content Marketing with Lee Odden

This audio podcast is a presentation delivered by Top Rank Marketing CEO Lee Odden (@LeeOdden) on Friday June 28th at the PRSA Digital Impact Conference in New York. The session was titled:   Attract, Engage and Convert: Get Ahead With Content Digital Marketing and PR In today’s fast moving search and social Web, content flows… The post Optimize Your Content Marketing with Lee Odden appeared first on Eric Schwartzman.

State of Sponsored Content with Steve Rubel

This is a recording of the luncheon keynote title “The Content Imperative” delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman – the world’s largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best… The post State of Sponsored Content with Steve Rubel appeared first on Eric Schwartzman.

State of Sponsored Content

This is a recording of the luncheon keynote title "The Content Imperative" delivered at the PRSA Digital Impact Conference on June 27, 2013.   The speaker is Steve Rubel (@steverubel) is Chief Content Strategist for Edelman - the world's largest independent public relations firm. In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a st...

Media Monitoring with Salesforce Marketing Cloud

Social Media Monitoring has been the focus of a podcast series released over the last few weeks in the wake of Google’s announcement they’ll be retiring Google Reader. As the producer of an online social media monitoring course based on Google Reader, I’ve been intently evaluating free Google reader alternatives such as Feedly and Netvibes. … The post Media Monitoring with Salesforce Marketing Cloud appeared first on Eric Schwartzman.

Social Media Hiring

Online hiring is not particularly new, but social media hiring is.    After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads® which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising and human resource management.   In this interview, Gerry Crispin discusses his most current Sources of Hire Report [PDF], whi...

Social HR: Finding Job Candidates Online

Online hiring is not particularly new, but social media hiring is.    After years working on the front lines of recruiting, Gerry Crispin saw a new potential in the Internet for hiring online.  In 1994, he created CareerXroads which helps corporations of all sizes with career planning and placement, contract recruiting, executive search, recruitment advertising… The post Social HR: Finding Job Candidates Online appeared first on Eric Schwartzman.

Protecting Your Privacy Rights on Social Media

With the nation’s attention fixed on the George Snowden leaked top-secret NSA surveillance program with Verizon and others, this week we drill down on social media and personal privacy at work.   In the case of the NSA collecting data from Verizon, what’s missing is probable cause or a specific threat argues Tony Bradley (@bradleystrategy) in a recent Forbes article.     Since the NSA is collecting the data without an intent to prosecute, it’s not a 4th amendment violation, Tony writes. ...

HOW TO: Protect Your Privacy Rights on Social Media

Do you know your legal rights to privacy on social media?   What about your social media privacy rights as an employee?    If you’re an employer, do you know what your employee’s rights to privacy are, or are unknowlingly infringing on them?   If you’re not clear on personal privacy law and social media,… The post HOW TO: Protect Your Privacy Rights on Social Media appeared first on Eric Schwartzman.

7 Deadly Social Media Sins

Heather Bussing (@heatherbussing), California employment lawyer discusses Social Media’s Real Legal Issues.  Ms. Bussing is a labor and employment law specialist with 25-years experience.   In this episode, she explains why social media policies are not the best way to manage what employees can and cannot say on social media, Section 7 of the NLRA which protects employee’s discussions regarding wages, hours and working conditions and why employers need to think through how it tried to reg...

SEC Rules on Social Media

On April 2, 2013 social media was officially deemed an acceptable venue for publicly traded companies to disclose material information to investors by the U.S. Securities and Exchange Commission. The new SEC ruling on social media stipulates that before companies use social media for material disclosures, they must alert investors where they’ll be doing so… The post SEC Rules on Social Media appeared first on Eric Schwartzman.

Does HR Get Social Media

Just how well does the broader HR community get social media? The answer to that question and many more about the state of social media in HR are revealed in this epsiode of the On the Record...Online podcast.   We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting Processing Outsourcers (RPOs) about a vareity of social media HR issues.   Prior to joining HRU, he was Director of Employment at Sparrow Health ...

Does HR Get Social Media?

Just how well does the broader human resources community get social media? The answer to that question and many more about the state of social media in HR are revealed in this podcast.   We talk to Tim Sackett (@TimSackett), EVP at HRU Technical Resources, a $40M IT and Engineering contract staffing firm and Recruiting… The post Does HR Get Social Media? appeared first on Eric Schwartzman.

Media Monitoring with Feedly

News and social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts. Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1,… The post Media Monitoring with Feedly appeared first on Eric Schwartzman.