On the Record...Online - Special Global PR Blog Week Edition

Beyond the press release; building thought leadership through original programming podcasts - hosted by Eric Schwartzman

Show Notes
Intro:
- 00:22 Show is introduced; what the show’s about; how to subscribe to show
Eric’s Comments:
- 0:24 Lets listeners know this is a special podcast for Global PR Blog Week
- 01:32 A little description about On the Record Online, how to subscribe, the Spinfluencer blog, Schwartzman & Associates, Inc. and For Immediate Release: The Hobson & Holtz Report
- 4:13 Explains the purpose of this podcast, “Beyond the Press Release”, how podcasting and blogs can help public relations.
- 8:23 Mentions the names of interviewees for the podcast, all public relations professionals who are currently podcasting original programs or are publicizing themselves through other podcasts.
Interview with Dave Joseph, VP Corporate Communications & Strategy, Audible Inc.:
- 8:49 Dave talks about recent scuffle between Audible and podcaster Adam Curry and how CEO responded with a podcast to Curry’s remarks.
- 14:52 How press releases are viewed by an analyst, like Dave was before joining communications; making company conference calls downloadable and other opportunities for companies to podcast
- 22:40 Can podcasts build audiences and ultimately sell more books on tape?
- 25:10 Eric gets email interruption!
- 26:13 Audible’s future involvements with podcasting
- 26:58 Explaining DRM and continuing on Audible’s future with podcasts
Interview with Ethan McCarty, Writer, Editor and Technologist, IBM:
- 31:30 IBM’s podcast series for investor relations, not just about earnings
- 36:41 How does IBM’s podcasts help promote company stock; why IBM started podcasts for investors?
- 40:34 IBM’s process for producing podcasts, its frequency and business conduct guidelines
- 45:39 Evaluating the podcasts performances
Interview with Aaron Burcell, Director, Marketing and Communications, Podshow Inc.:
- 50:05 Aaron promotes his product Castblaster.
- 51: 16 Opportunities in podcasting for news releases
- 53: 30 What types of podcasts on Daily Source Code get played as promos
- 54:43 Opportunities for corporate communications in podcasting; Podshow’s news releases
- 61:25 Resistance to podcasts from journalists or analysts
- 64:20 Podcast style and production standards are different from radio, much more relaxed
- 65:14 Rebuilding trust of media through podcasts; creating permanent records and transparency at a corporate level.
Outro:
- 70:40 Thanks to Michael Butler, who produced this show; how to subscribe to feed