Social Media Kills the Cold Call

Korn/Ferry International Executive Vice-President of Corporate Affairs Don Spetner talks about the impact of Linkedin on the executive recruiting industry, nurturing contacts using social media and the death of the cold call.

This is Spetner's second appearance on this podcast. Last time, he discussed the public relations and corporate communications job market, the social media communication skills candidates need to compete, and strategies for job hunting in our current economy.

SHOW NOTES:

02:52 - Impact of Linkedin on the executive recruiting industry.

05:07 - How social networks solved the single, biggest challenge of recruiting, the hard lesson Korn Ferry learned with Future Step and Linkedin's ability to give recruiters and hirers access to passive candidates who are not actively searching for a job.

07:35 - Impact of Linkedin on Korn Ferry's business.

12:45 - “We think the finding of candidates is becoming commoditized,” says Don. “The real value comes in helping clients assess the fit of a candidate and follow in services to help them retain and maximize the performance of the candidate.” Korn Ferry is the only search firm with an online assessment tool designed to analyze how candidates think, and their emotional make-up.

18:27 - The art of nurturing and maintaining contacts using social media.

21:04 - How Linkedin has replaced the cold call in the recruiting business.

24:20 - Where Korn Ferry is headed.

25:30 - Advice to those seeking high-profile jobs.

26:50 - Can job seekers use social media too aggressively?

31:19 - End

RECOMMENDED EPISODES

* BP Oil Spill Crisis Communications
* Building a B2B Niche Social Network
* Selling Social Media into the Enterprise

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.