Social-Media-USMC-public-affairs

Social media at the US Dept. of Defense with Gregory Reeder, Director, Marine Corps Internal Communications at Defense Media Activity and Editor-in-Chief at Marines Magazine, United States Marine Corps.

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SHOW NOTES:

02:52 - Impact of Linkedin on the executive recruiting industry.

05:07 - How social networks solved the single, biggest challenge of recruiting, the hard lesson Korn Ferry learned with Future Step and Linkedin's ability to give recruiters and hirers access to passive candidates who are not actively searching for a job.

01:48 - How the USMC is coping with the shift from official to unofficial communications channels.

04:27 - Gregory Reeder clarifies the USMC's decision to block access to social media from the U.S. Department of Defense's non classified computer network.

06:14 - Gregory Reeder discusses how compromising Information for Official Use only could impact operational effectiveness, even thought he information is non classified.

07:41 - How the Defense Information School is preparing service members to use social media through regimented training.

10:02 - Selling social media to the command at the top of the Pentagon.

14:43 - The DoD's new social media policy.

15:58 - The www.marines.mil website and how the USMC is doing their best to develop a common online c9ommuity for Marines to network online.

17:26 - The recently established DoD new media cell and opening access.

18:51 - Arming Marines with weapons and cameras.

21:17 - Practicing maximum disclosure with minimum delay on internet time.

23:15 - Leveraging social media without jeopardizing operational security.

24:55 - End

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ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.