Social Media Monitoring with Feedly

Social media monitoring remains critical to effective social media marketing.  Because if you don’t know what people are talking about, you don’t know what’s important to them or where to focus your efforts.
 
Since the announcement that one of the most popular social monitoring tools Google Reader will be discontinued on July 1, 2013, Feedly has emerged as one of the leading social media tools users should consider shifting to, signing up 3 million new users since in last month or so.
 
In this episode, Cyril Moutran, co-founder at Feedly, discusses the monitoring tools the web and mobile versions of their news readers offers including subscribing to raw RSS feeds, feed views, Facebook monitoring and Twitter monitoring.
 
Social Media Monitoring with Feedly covers:
 

How far back Feedly goes
Subscribing to Google News feeds via RSS
Social media monitoring latency issues
Social media monitoring trends
Search within RSS feeds and feed directories
Content curation capabilities of Feedly
Options for analyzing feed activity
How Feedly curates content based on social activity
How Feedly compares to Flipboard
Value of discovery vs. chronology in feeds
Using Feedly social measurement feature
Hacking RSS feeds

 
With more than 3 million users, Feedly is an angel-funded start-up with 10 employees and a newsreader app for the desktop, iPhone, iPad and Android.  The company has not figured out how to generate revenue yet, but they’re kicking around different premium service ideas that would be paid. But the free version is not going away. “We’ll always have a free model,” says Cyril Moutran.