Online Social Media Training: Social Media Pros 30 Simulcast

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman, online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Read on for insights from Eric plus Eric Boggs‘s Social Media Stat of the Week (This week: Twitter gets 15% more media mentions than Facebook.)
 

Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription

Jay: Hey, everybody, and we’re back with another episode of Social Pros, shining the light on real people doing real work in social media. I am Jay Baer, joined, as always, by social media marketing software company genius, Founder, President and man among boys, live from the woods of North Carolina, Mr. Eric Boggs.
Eric B.: These introductions keep getting better and better, Jay.
Jay: And longer. The next time I’m going to do a 20-minute introduction and a seven-minute show.
Eric B.: That sounds fantastic.
Jay: How are you my friend?
Eric B.: Doing just great. What’s new?
Jay: Oh, man, it’s been a crazy week in the interwebs. We’re going to talk about that in just a second. Let’s take a real quick minute to acknowledge our sponsors in addition to Eric’s company Argyle Social, who we use for all of our social media content missives.
Also our friends at Infusionsoft, fantastic e-mail CRM company, who we use for all of our emailings; our buddy Jim Kukral at digitalbooklaunch.com, who is our erstwhile guest host; and the good folks at Janrain, who do all kinds of amazing social sign-in and matching up your database to real people in social media. Solving common problems, those folks at Janrain.
 
We, today, have ourselves quite a show, quite a show, Eric Boggs. We have a professional on the show today. We actually have somebody who actually knows something about podcasting and other stuff, but podcasting in particular. Mr. Eric Schwartzman will be joining us here on the program in a minute. Eric handles the On the Record podcast and is at like episode 300 or some crazy thing like that.
Eric is also the Founder of iPressroom from back in the day – that’s where I first met Eric when he was running that company – co-author of the fantastic book “Social Marketing to the Business Customer”, with Paul Gillin. We’re going to talk to Eric specifically today about a really interesting series of web-based training programs he has now about social media, social media boot camp, if you will.
Eric B.: Yep.
Jay: So, we’ll do that in a second.
Eric B.: It’s bonus, extra Eric also in this podcast.
Jay’s Thought of the Week
Jay: Two Erics, one Jay, it is a Jay sandwich. So crazy week in social media and a lot of things potentially to talk about, but the one I wanted to talk about, especially because you’re on the show is what is the deal with Twitter? This crazy API pronouncement and, “You must make everything look the way we make it look,” and, “If you don’t want to do it the way we want to do it, we’re going to revoke your access.” For somebody in your line of work, it feels to me like a shot across the bow. How did that go over in the halls of Argyle Social?
Eric B.: You actually reminded me that I was supposed to write a blog post about this earlier today. It’s on my to-do list and obviously…
Jay: Now you can just link to the podcast transcript.
Eric B.: Exactly, yeah. Now, I haven’t done it and thank you for reminding me. We actually saw it as a good thing, oddly enough. If you read through that whole massive post from the Twitter API guys, they had a quadrant at the bottom of the post that basically, I think they divided the world in engagement and analytics, and then business and consumer and they basically called out their four quadrants.
One of them is sort of consumer engagement apps. Another is sort of consumer-influenced analytics, obviously Klout being the only thing in that quadrant. Then there’s business engagement and management in business analytics and they basically said, “Look, if you’re in the consumer engagement quadrant, you might want to think about starting another company.”
That type of clarity from Twitter is welcome to us. One, because Argyle is not in that quadrant, we’re firmly nestled in the business analytics and business engagement side of the world along with quite a few competitors. Getting sort of clarity and a sense of roadmap from Twitter is actually good. In terms of all the display guidelines, that’s peanuts. That’s piece of cake stuff. That is all kind of driven by Twitter’s ad model and trying to protect page views and consumer experience.
So, overall, I thought it was welcome, actually. There are obviously big chunks of the market whose businesses will need to change in a really big way and some of whom whose businesses will probably really suffer. But Twitter’s got to do what Twitter’s got to do and I felt the announcement was necessary and I thought they handled it pretty well.
Jay: Very interesting. That’s not precisely what I thought you would say. I guess because you’re not Echofon or somebody who they almost and did call out by name and say, “Guess what? We’re going to shut you down.”
Eric B.: Yeah.
Jay: I certainly understand the perspective of, “Hey, you know what? It’s our data and we’re going to do what we need to do to protect our intrasite.” I understand that. But it does seem that it is quite an evolution of their general...