B2B Social Media Podcast 8

Should organizations discipline employees over their comments in social media? The pros and cons of using social networks behind the firewall. Is it time for B2B marketers to put a mobile marketing strategy in place?

Our guest panelist is Chris Boudreaux (@cboudreaux), founder of Social Media Governance and Senior VP at Converseon.

We welcome your comments, criticism and feedback. Please send email with attachments of 5MB or less to [email protected]

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In this Episode:

Time to Update Your Social Media Policy?
Thanks to Erica Klein Vice President/Digital Sales at TargetSpot for the heads up on this topic.
Reuters reprimanding of employee for Tweet my be unconstitutional (Apr. 6, 2011) Erin Kurtz (@eekurtz), Reuters Head of Publicity. Deborah Zabarenko (@dzabarenko). Steve Greenhouse (@greenhousenyt) of the New York Times.
Company Settles Case in Firing Tied to Facebook (Feb. 7, 2011)
Should your employer have access to your Facebook account? (Feb. 21, 2011)

Social Networking Sprawl - is our network of connections getting too big and are internal or special-purpose social networks the answer?
Salesforce.com Customer Survey: Productivity Gains of using Chatter for Internal Comms was the result of the best pitch Eric’s ever recieved for this podcast, and it was by Angela D’Arcy (@angelaDRC) of The OutCast Agency.
Steve Rubel’s column on ‘Validation Era’ of online marketing
Rise of Services like Path, Instagram, Beluga and GroupMe. Uniqueness of these services.
Eric’s guest post on Scott Monty’s blog on B2B Social Network for Internal Comms

Should B2B marketers have a mobile strategy? Christina Kerley (@christinakerley) has some compelling examples in this white paper. Also see: Tablet Device Usage Overtaking Print, Radio & TV.

Upcoming
Chris will speak at the School of WOM in May joining Susan Emerick (@sfemerick) and Bill Chamberlin (@horizonwatching) from IBM to talk about how Big Blue is enabling employees to speak in social channels.
Paul will present the B2B Social Media Boot Camp in New York City on June 17
Eric’s anchoring the Social Media Boot Camp L.A. June 30-July 1. PRSA, City National Bank, J&J and Toyota. 19 seats left.

Previous B2B Social Media Podcast Episodes:

B2B Social Media Podcast #7
B2B Social Media Podcast #6
B2B Social Media Podcast #5

About the Podcast

You’ve been listening to the B2B Social Media Podcast by Eric Schwartzman and Paul Gillin, co-authors of Social Marketing to the Business Customer -- the first book devoted entirely to B2B social media marketing -- discuss developments in and best practices for marketing to business customers online.

Post a comment to our show page at iTunes.

Join our community at www.b2bsocialmediabook.com and send comments to [email protected].

About our Guest

Chris Boudreaux (@cboudreaux) is SVP of Business Integration at Converseon, where he helps the world’s largest brands to achieve business objectives through social media by transforming business processes, data integration, and governance. Prior to Converseon, Chris created and led the Social Media Management offering at Accenture, where he also advised clients in digital marketing and online product development. His work has been featured by industry researchers and journalists including Forrester and Gartner, and he founded SocialMediaGovernance.com, the foremost resource on governance in social media. Chris is co-author of The Social Media Management Handbook, and he has helped leading global corporations including Bank of America, Boeing, eBay, IBM, Kodak, Kohler, Novo Nordisk and Microsoft. Contact Chris at [email protected] or follow him at (@cboudreaux).

About the Podcasters

Paul Gillin and Eric Schwartzman are coauthors of the book "Social Marketing to the Business Customer" about B2B social media marketing is available atAmazon, Barnes & Noble or Borders.

Eric Schwartzman @EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

Paul Gillin (@pgillin) of Paul Gillin Communications. Paul was founding editor-in-chief of TechTarget, one of the most successful technology media entities to emerge on the Internet. Before that, he was editor-in-chief and executive editor of the technology weekly Computerworld for 15 years.

He wrote The New Influencers, Secrets of Social Media Marketing and the Joy of Geocaching.

Paul writes a regular column for BtoB magazine and contributes to various blogs and online publications. He’s also a Research Fellow and a member of the advisory board of the Society for New Communications Research.