What Makes Facebook Posts Go Viral

Why is it some Facebook wall posts get likes and comments, while others get none?  When is the best time to post, how often should you post, are there certain words that generate a higher response rate?   What’s the science of procuring engagement on the world’s largest social network?   In this episode, we…

The post What Makes Facebook Posts Go Viral appeared first on Eric Schwartzman.

Why is it some Facebook wall posts get likes and comments, while others get none?  When is the best time to post, how often should you post, are there certain words that generate a higher response rate?  

What’s the science of procuring engagement on the world’s largest social network?   In this episode, we explore what makes a great Facebook wall post?  

The best shares aren’t random.  There is a method behind the madness.  

Listen to this podcast with Buddy Media director of communications Joe Ciarallo (@joeciarallo) and find out how to create effective Facebook wall posts based on a research study his company did on the shares of 200 name brands over a 2-week period.

Joe also talks about how to optimize your status updates for Facebook’s Edgerank so fans see it their newsfeed.   Topics discussed:

Optimum Facebook post character lengthBenefits and drawbacks of URL shorteners and the problem with long URLsWords that appeared most in top “liked” and “commented” sharesWhich words appeared most frequently in ineffective engagement in FacebookThe impact of “likes”, “comments”, affinity and time on Facebook EdgerankingsWhy NOT to ask “why” in your Facebook wall postsPurchase intent and recommendation likelihood of Facebook Fans vs. Twitter FollowersWhat’s the ROI of a Facebook fan?Niche marketing, B2B marketing and brand building on FacebookShel Holtz’s recent interview of Brian Solis

Photo by Austin Distel on Unsplash

The post What Makes Facebook Posts Go Viral appeared first on Eric Schwartzman.